Deliver Real-World Results & Powerfully Boost The Bottom Line On Digital With Innovative, Customer-Centric, Multi-Channel Digital Pharma Marketing Strategies: Practical Insights On Empowering The Sales Force & Creating Meaningful Engagement With Healthcare Professionals, Patients & Stakeholders
One-Day Conference & Networking Event, 31st January 2017, Millennium Mayfair Hotel, Central London Download the brochure here. Book Before 8th September & Save Between £150 – £329. Limited Places Available.
PLUS! Join your peers on 1st February 2017 at the separately-bookable, post-conference Social Media & Measurement Day: Practical, Insight-Driven Workshop To Boost Sales, Digitalise The Sales Force & Demonstrate ROI With Innovative Social Media, Digital & Measurement Strategies – 1st February 2017
Take-Back-To-The-Business Practical, Actionable Insights & Case Studies On Delivering Truly Innovative, Customer-Centric, Multi-Channel Digital Pharma Marketing Strategies Which Deliver Real-World Results:
- Integrate & Innovate Digital Strategy For Long-Term Success: Embed digital in the business for powerful pharma sales and marketing
- Targeted, Influential Engagement With HCPs & Patients: Boost sales and marketing by optimising new technologies and trends
- Actionable HCP & Patient Insight For Customer-Centric Digital Pharma: Tailor your day with the latest insights and data on what customers want
- Impactful, Cutting-Edge Multi-Channel Marketing: Harness the latest inspiration and innovation for profit-boosting customer journeys
- Innovate Or Stagnate! Discuss Digital Innovation & Create Real Mobile & E-Detailing Impact: Stay relevant and innovative on mobile and e-detailing and sort the game changers from the gimmicks
- Demonstrate Value & Success With New Measurement Tools: Attribute the success of digital across the multi-channel mix
- Get Investment For Digital & Align With Sales Reps & The Legal View: Quiz stakeholders on culture change and integrating digital with business-critical functions
- Winning Social Media As Part Of The Multi-Channel Mix: Engage audiences, demonstrate value and remain compliant
PLUS! This Digital Pharma Advances Conference Features:
- 29 Senior Pharmaceutical Brands Speaking From The Frontline
- 1 Inspiring Conference Day
- 1 Unmissable, Separately-Bookable, Practical Workshop on Social Media & Measurement – 1st February 2017
- New Venue! Join us at The Millennium Mayfair Hotel
- 10+ In-Depth Sessions Focused On Your Hottest Pharmaceutical Digital Marketing Topics
- 5 Informal Peer-To-Peer Roundtable Discussions: A) Global To The Local B) Maximise & Optimise Email C) Is The Sales Rep Dead? D) CLM & CRM E) Data Insight
- HCP or Patient View Panel Discussions – Tailor the day to suit your needs
- E-Detailing or Mobile Breakout Workshops – Tailor the day to suit your needs
- Digital Innovations & Trends Panel Discussion
- Sales Rep & Legal View Interviews – What Do They Think?
- New Chair & Co-Chair Format: Dig Out The Real Lessons Learned From Each Presentation
- 1 ‘Meet The Speakers’ Area
- Speed Networking
- Facilitated Networking Hosts
- Open Q&A
Can you help drive forward pharmaceutical sales and marketing efforts? For more information on how to get involved, please call +44(0)20 3479 2299 or email email@example.com.
Book your 3 x 2 exhibition stand and two delegate passes before 8th September for just £2,199 +VAT (SAVE £800). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.
Book Before 8th September & Save Between £150 & £329. Limited Places Available At This Reduced Rate.
New Strategic & Integrated Focus. New Case Studies. Even More Pharmaceutical Brand Speakers. 28 UK, European & International Perspectives: Integrated Digital Strategy • HCP & Patient Engagement Targeting • The Customer View Breakout Panels • Multi-Channel Integration • Digital Innovation & Trends Panel • Measurement & ROI • E-Detailing & Mobile Apps Breakout Workshops • Sales Rep & Medical Affairs Interviews • Buy-In & Investment Q&A • Advanced Social Media
The Digital Pharma Advances Conference – Digital Strategies Delivering Results: To view the full conference programme, click here.
08.30 Registration, Networking Breakfast & Objective Setting
09.00 GIC Welcome & Interactive Voting Introduction
09.15 Audience Speed Networking
After the introductions, we’ll be asking everyone to swap business cards and get networking.
09.30 Chair & Co-Chair Morning Opening Remarks
Julie O’Donnell, Senior Director; Head of Global Customer Interaction Management, Lundbeck
Priyanka Trehan, UK Channel Capability – Remote Sales & Webcasting, MSD
INTEGRATED DIGITAL STRATEGY – DOUBLE PERSPECTIVE
09.40 Integrated, Innovation-Led Digital Strategy Which Translates Into Real Results & Long-Term Profit For The Bottom Line
09.40 Kasia Hein-Peters, Vice President Head of Dengue Marketing, Sanofi Pasteur
10.10 Berfin Demirbilek, Integrated Multi Channel Marketing Manager, Bayer Healthcare Pharmaceutical
10.30 Refreshment Break, Informal Networking, Expert Interview & Technology Zones All In The Networking Room
THE SALES REP VIEW – INTERVIEW Q&A
10.45 Looking Beyond The Traditional To More Effective, Targeted & Efficient Digital Pharma Sales & Marketing
Antonio Blanco, National Sales Manager, AstraZeneca
11.00 Live Events In The Digital Age: Building Integrated & Sustained Engagement With Healthcare Professionals
Tib Catania, Commercial Director, EPG Health Media, EPG Health Media
HCP ENGAGEMENT & TARGETING
11.20 Leveraging & Optimising New Technologies & Trends To Deliver Influential, Targeted Engagement For Boosted Sales & Marketing With HCPs
Tim Cave, VP – Head Medical Affairs Strategic Planning & Digital Practices, GlaxoSmithKline
PATIENT ENGAGEMENT & TARGETING
12.05 Choose Your Panel!
It’s time to get practical before lunch! The conference will now convene into two panel discussions – one on HCP insights and the other on patients.
HCPS: THE CUSTOMER VIEW
12.10 Utilise Real-World, Actionable Insight & Data To Stay Relevant & Develop A Hard-Hitting Digital Pharma Marketing & Sales Strategy To Engage HCPs
Anand Das, Regional Client Partner, Pfizer
More Panellists To Be Announced.
PATIENTS: THE CUSTOMER VIEW
12.10 Utilise Real-World, Actionable Insight To Build Truly Customer-Centric, Value-Added Patient Pharma Marketing & Sales Online
Thibaud Guymard, Head of eHealth Services, MSD France
Eva Enander, Head of Digital Marketing, Medapharma
Rachel Jones, Patient Centricity Lead, AstraZeneca
12.30 Lunch & Informal Networking For Delegates, Partners & Speakers In The Networking Room
13.00 Informal Peer-To-Peer Discussions & Technology Zones In The Networking Room
A) Maximise & Optimise Email!
B) From Global To Local
C) Is The Sales Rep Dead?
D) CLM & CRM
E) Data Insight
13.45 Implement Truly Cutting-Edge, Integrated Digital Pharma Multi-Channel Marketing To Enhance Commercial Success Across All Your Channels
DIGITAL INNOVATION & TRENDS – PANEL DISCUSSION
14.25 Harness Tomorrow’s Inspiration & Innovation & Sort The Gimmicks From The Real Digital Pharma Advances
Kate Pain, Digital Marketing Lead, Pfizer
Davide Bottalico, Head of Digital, Takeda Italia
Paul Jacobs, Global Head of Digital – LEO Innovation Lab, LEO Pharma
Carla Arrieta, Corporate Communications, Roche Diabetes Care Spain
MEASUREMENT & ROI – DOUBLE PERSPECTIVE
14.45 Demonstrate Value & Attribute Digital Pharma Success Within The Multi-Channel Mix With The Latest Measurement Tools, Benchmarks & Strategies
14.45 Stefanie Pfahler, Senior Multichannel Manager Commercial Excellence, DAIICHI SANKYO EUROPE GmbH
15.00 Pelin İçil, Marketing Manager, Women’s Healthcare & Levitra, Bayer
It’s time to get practical before the afternoon break! The conference will now convene into two workshop areas, one for e-detailing and the other for mobile apps.
THE LEGAL VIEW – INTERVIEW Q&A
15.50 The Legal View On Digital
Sara Gorza, Legal Business Partner, Roche Italy
16.10 Bonus Session; Reserved For Exclusive Partner. To get involved in The Digital Pharma Advances Conference, please call +44 (0)20 3479 2299 or email firstname.lastname@example.org for more details.
BUY-IN & INVESTMENT – PANEL DISCUSSION
16.30 What Gets Buy-In & Investment For Digital? Harness The Lessons Learned On Achieving Stakeholder Buy-In & Embedding Digital In The Business
Lanre Ibitoye, Head of Digital Experience, Teva Speciality Pharma
More Speakers To Be Announced; Please Check The Website For Details
16.55 Integrating Social Media Into A Winning Multi-Channel Mix Which Educates Customers, Demonstrates Value & Remains Compliant
Speaker To Be Announced; Please Check The Website For Details
17.20 Close Of Conference & Chair Review Panel
Innovate & Inspire With Real, Practical Insight & Lessons Learned At Our New Social Media & Measurement Workshop
Practical, Insight-Driven Workshop To Boost Sales, Digitalise The Sales Force & Demonstrate ROI With Innovative Social Media, Digital & Measurement Strategies: ✓ Practical Exercise Format ✓ Discussion Groups ✓ Extra Networking ✓ Real-Life Case Studies ✓ Chair Facilitation
08.45 Registration & Networking Objectives
09.00 Chairman’s Opening Remarks, Meet & Greet
SOCIAL MEDIA STRATEGY
09.15 Ensuring Your Social Media Strategy Reaches As Many HCPs, Patients & Stakeholders As Possible – & Delivers Results!
Carmen Chavarri, Digital Marketing Specialist, Shire Spain
10.00 Let’s Improve Digital Engagement, Now
Andy Stafford, Commercial Director, Nitro Digital
10.20 Refreshment Break & Informal Networking
SOCIAL MEDIA CONTENT
SOCIAL MEDIA REGULATION & BUY-IN
11.35 Social Marketing Which Complies With Regulations & Ensures Internal Stakeholder Buy-In
Caroline Pham, Digital & Social Media Associate, Sanofi Pasteur Australia
12.25 Lunch & Informal Networking
13.25 Afternoon Chair’s Opening Remarks
INVESTMENT MEASUREMENT & VALUE
13.40 Invest Wisely & Quantify Real Value For Your Digital Brands & Channels
Karen Hockey, Director, Global Marketing, Norgine
Kym Jacks-Bryant, Digital Content Lead, Norgine
14.25 Bonus Session; Reserved For Exclusive Partner. To get involved in The Digital Pharma Advances Social Media & Measurement Workshop, please call +44 (0)20 3479 2299 or email email@example.com for more details.
14.45 Refreshment Break & Informal Networking
MEASUREMENT IN PRACTICE – DELEGATE DEBATE
15.15 Routinely Achieving Measurement Success
MEASUREMENT & BUDGETARY BUY-IN
Additional Speakers To Be Confirmed. Please check the website for updates and newly confirmed speakers.
For more information on how to get involved in The Digital Pharma Advances Conference, please email firstname.lastname@example.org or call +44 (0)20 3479 2299.