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It’s Back! 29 Pharma Brands To Speak At The 5th Digital Pharma Advances ConferenceDigital Strategies Delivering Real Results

Deliver Real-World Results & Powerfully Boost The Bottom Line On Digital With Innovative, Customer-Centric, Multi-Channel Digital Pharma Marketing Strategies: Practical Insights On Empowering The Sales Force & Creating Meaningful Engagement With Healthcare Professionals, Patients & Stakeholders

One-Day Conference & Networking Event, 31st January 2017, Millennium Mayfair Hotel, Central London Download the brochure here. Book Before 8th September & Save Between £150 – £329. Limited Places Available.
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PLUS! Join your peers on 1st February 2017 at the separately-bookable, post-conference Social Media & Measurement Day: Practical, Insight-Driven Workshop To Boost Sales, Digitalise The Sales Force & Demonstrate ROI With Innovative Social Media, Digital & Measurement Strategies – 1st February 2017

Take-Back-To-The-Business Practical, Actionable Insights & Case Studies On Delivering Truly Innovative, Customer-Centric, Multi-Channel Digital Pharma Marketing Strategies Which Deliver Real-World Results:

  1. Integrate & Innovate Digital Strategy For Long-Term Success: Embed digital in the business for powerful pharma sales and marketing
  2. Targeted, Influential Engagement With HCPs & Patients: Boost sales and marketing by optimising new technologies and trends
  3. Actionable HCP & Patient Insight For Customer-Centric Digital Pharma: Tailor your day with the latest insights and data on what customers want
  4. Impactful, Cutting-Edge Multi-Channel Marketing: Harness the latest inspiration and innovation for profit-boosting customer journeys
  5. Innovate Or Stagnate! Discuss Digital Innovation & Create Real Mobile & E-Detailing Impact: Stay relevant and innovative on mobile and e-detailing and sort the game changers from the gimmicks
  6. Demonstrate Value & Success With New Measurement Tools: Attribute the success of digital across the multi-channel mix
  7. Get Investment For Digital & Align With Sales Reps & The Legal View: Quiz stakeholders on culture change and integrating digital with business-critical functions
  8. Winning Social Media As Part Of The Multi-Channel Mix: Engage audiences, demonstrate value and remain compliant

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PLUS! This Digital Pharma Advances Conference Features:

  • 29 Senior Pharmaceutical Brands Speaking From The Frontline
  • 1 Inspiring Conference Day
  • 1 Unmissable, Separately-Bookable, Practical Workshop on Social Media & Measurement – 1st February 2017
  • New Venue! Join us at The Millennium Mayfair Hotel
  • 10+ In-Depth Sessions Focused On Your Hottest Pharmaceutical Digital Marketing Topics
  • 5 Informal Peer-To-Peer Roundtable Discussions: A) Global To The Local B) Maximise & Optimise Email C) Is The Sales Rep Dead? D) CLM & CRM E) Data Insight
  • HCP or Patient View Panel Discussions – Tailor the day to suit your needs
  • E-Detailing or Mobile Breakout Workshops – Tailor the day to suit your needs
  • Digital Innovations & Trends Panel Discussion
  • Sales Rep & Legal View Interviews – What Do They Think?
  • New Chair & Co-Chair Format: Dig Out The Real Lessons Learned From Each Presentation
  • 1 ‘Meet The Speakers’ Area
  • Speed Networking
  • Facilitated Networking Hosts
  • Open Q&A

Can you help drive forward pharmaceutical sales and marketing efforts? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@digitalpharmaconference.com.

Book your 3 x 2 exhibition stand and two delegate passes before 8th September for just £2,199 +VAT (SAVE £800). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

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Book Before 8th September & Save Between £150 & £329. Limited Places Available At This Reduced Rate.

New Strategic & Integrated Focus. New Case Studies. Even More Pharmaceutical Brand Speakers. 28 UK, European & International Perspectives: Integrated Digital Strategy • HCP & Patient Engagement Targeting • The Customer View Breakout Panels • Multi-Channel Integration • Digital Innovation & Trends Panel • Measurement & ROI • E-Detailing & Mobile Apps Breakout Workshops • Sales Rep & Medical Affairs Interviews • Buy-In & Investment Q&A • Advanced Social Media

The Digital Pharma Advances ConferenceDigital Strategies Delivering Results: To view the full conference programme, click here.

08.30 Registration, Networking Breakfast & Objective Setting

09.00 GIC Welcome & Interactive Voting Introduction

09.15 Audience Speed Networking
After the introductions, we’ll be asking everyone to swap business cards and get networking.

09.30 Chair & Co-Chair Morning Opening Remarks
Julie O’Donnell, Senior Director; Head of Global Customer Interaction Management, Lundbeck
Priyanka Trehan, UK Channel Capability – Remote Sales & Webcasting, MSD
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INTEGRATED DIGITAL STRATEGY – DOUBLE PERSPECTIVE

09.40 Integrated, Innovation-Led Digital Strategy Which Translates Into Real Results & Long-Term Profit For The Bottom Line
09.40 Kasia Hein-Peters, Vice President Head of Dengue Marketing,  Sanofi Pasteur
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10.10 Berfin Demirbilek, Integrated Multi Channel Marketing Manager, Bayer Healthcare Pharmaceutical
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10.30 Refreshment Break, Informal Networking, Expert Interview & Technology Zones All In The Networking Room

THE SALES REP VIEW – INTERVIEW Q&A

10.45 Looking Beyond The Traditional To More Effective, Targeted & Efficient Digital Pharma Sales & Marketing
Antonio Blanco, National Sales Manager, AstraZeneca
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11.00 Live Events In The Digital Age: Building Integrated & Sustained Engagement With Healthcare Professionals
Tib Catania, Commercial Director, EPG Health Media, EPG Health Media

HCP ENGAGEMENT & TARGETING

11.20 Leveraging & Optimising New Technologies & Trends To Deliver Influential, Targeted Engagement For Boosted Sales & Marketing With HCPs
Tim Cave, VP – Head Medical Affairs Strategic Planning & Digital Practices, GlaxoSmithKline
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PATIENT ENGAGEMENT & TARGETING

11.45 Beyond The Pill! Cater To Patient Needs With Customer-Centric, Value-Added Digital Strategies & Tools
Sarah Mewton, Director of Marketing & Communications, Mölnlycke Health Care
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12.05 Choose Your Panel!
It’s time to get practical before lunch! The conference will now convene into two panel discussions – one on HCP insights and the other on patients.

HCPS: THE CUSTOMER VIEW

12.10 Utilise Real-World, Actionable Insight & Data To Stay Relevant & Develop A Hard-Hitting Digital Pharma Marketing & Sales Strategy To Engage HCPs
Anand Das, Regional Client Partner, Pfizer
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More Panellists To Be Announced.

PATIENTS: THE CUSTOMER VIEW

12.10 Utilise Real-World, Actionable Insight To Build Truly Customer-Centric, Value-Added Patient Pharma Marketing & Sales Online
Thibaud Guymard, Head of eHealth Services, MSD France
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Eva Enander, Head of Digital Marketing, Medapharma
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Rachel Jones, Patient Centricity Lead, AstraZeneca
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12.30 Lunch & Informal Networking For Delegates, Partners & Speakers In The Networking Room

13.00 Informal Peer-To-Peer Discussions & Technology Zones In The Networking Room

A) Maximise & Optimise Email!

B) From Global To Local

C) Is The Sales Rep Dead?

D) CLM & CRM

E) Data Insight

13.30 Afternoon Chair Opening Remarks
Lanre Ibitoye, Head of Digital Experience, Teva Speciality Pharma
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MULTI-CHANNEL INTEGRATION

13.45 Implement Truly Cutting-Edge, Integrated Digital Pharma Multi-Channel Marketing To Enhance Commercial Success Across All Your Channels

Dr. Friedrich Erath, Director Marketing & Market Access, Vifor Pharma Deutschland GmbH
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14.05 Test & Learn To Engage In Digital

Andy Stafford, Commercial Director, Nitro Digital
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DIGITAL INNOVATION & TRENDS – PANEL DISCUSSION

14.25 Harness Tomorrow’s Inspiration & Innovation & Sort The Gimmicks From The Real Digital Pharma Advances
Kate Pain, Digital Marketing Lead, Pfizer
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Davide Bottalico, Head of Digital, Takeda Italia
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Paul Jacobs, Global Head of Digital – LEO Innovation Lab, LEO Pharma
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Carla Arrieta, Corporate Communications, Roche Diabetes Care Spain
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MEASUREMENT & ROI – DOUBLE PERSPECTIVE

14.45 Demonstrate Value & Attribute Digital Pharma Success Within The Multi-Channel Mix With The Latest Measurement Tools, Benchmarks & Strategies
14.45 Stefanie Pfahler, Senior Multichannel Manager Commercial Excellence, DAIICHI SANKYO EUROPE GmbH
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15.00 Pelin İçil, Marketing Manager, Women’s Healthcare & Levitra, Bayer
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DigPharma2017_workshopbutton15.15 Choose Your Practical Workshop!

It’s time to get practical before the afternoon break! The conference will now convene into two workshop areas, one for e-detailing and the other for mobile apps.

E-DETAILING

15.20 Integrating E-Detailing Into The Multi-Channel Mix & Providing Real Impact & Extra Value For Customers
Martina Svobodová, Digital Marketing Manager, Boehringer Ingelheim RCV
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MOBILE APPS

15.20 Are Apps Worth It? Capitalise On New Trends & Demand For New Health Tools To Deliver Successful, Customer-Friendly Innovation
Jesús Cárdenes Dominguez, Global Commercial Operations Lead, Shire
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THE LEGAL VIEW – INTERVIEW Q&A

15.50 The Legal View On Digital
Sara Gorza, Legal Business Partner, Roche Italy
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16.10 Bonus Session; Reserved For Exclusive Partner. To get involved in The Digital Pharma Advances Conference, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com for more details.

BUY-IN & INVESTMENT – PANEL DISCUSSION

16.30 What Gets Buy-In & Investment For Digital? Harness The Lessons Learned On Achieving Stakeholder Buy-In & Embedding Digital In The Business
Lanre Ibitoye, Head of Digital Experience, Teva Speciality Pharma
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More Speakers To Be Announced; Please Check The Website For Details

SOCIAL MEDIA

16.55 Integrating Social Media Into A Winning Multi-Channel Mix Which Educates Customers, Demonstrates Value & Remains Compliant

Speaker To Be Announced; Please Check The Website For Details

17.20 Close Of Conference & Chair Review Panel

Innovate & Inspire With Real, Practical Insight & Lessons Learned At Our New Social Media & Measurement Workshop

Practical, Insight-Driven Workshop To Boost Sales, Digitalise The Sales Force & Demonstrate ROI With Innovative Social Media, Digital & Measurement Strategies: ✓ Practical Exercise Format ✓ Discussion Groups ✓ Extra Networking ✓ Real-Life Case Studies ✓ Chair Facilitation

Consolidate your learning from the main conference day with this separately-bookable, post-conference workshop day, 1st February 2017, Millennium Mayfair Hotel, Central London
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08.45 Registration & Networking Objectives

09.00 Chairman’s Opening Remarks, Meet & Greet

SOCIAL MEDIA STRATEGY

09.15 Ensuring Your Social Media Strategy Reaches As Many HCPs, Patients & Stakeholders As Possible – & Delivers Results!
Carmen Chavarri, Digital Marketing Specialist, Shire Spain
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10.00 Let’s Improve Digital Engagement, Now
Andy Stafford, Commercial Director, Nitro Digital
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10.20 Refreshment Break & Informal Networking

SOCIAL MEDIA CONTENT

10.50 Engaging Social Media Content Which Maximises Cut Through
Carla Arrieta, Corporate Communications, Roche Diabetes Care Spain
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SOCIAL MEDIA REGULATION & BUY-IN

11.35 Social Marketing Which Complies With Regulations & Ensures Internal Stakeholder Buy-In
Caroline Pham, Digital & Social Media Associate, Sanofi Pasteur Australia
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12.25 Lunch & Informal Networking

13.25 Afternoon Chair’s Opening Remarks

Anand Das, Regional Client Partner, PfizerDigPharma2017_anand(pfizer)

INVESTMENT MEASUREMENT & VALUE

13.40 Invest Wisely & Quantify Real Value For Your Digital Brands & Channels
Karen Hockey, Director, Global Marketing, Norgine
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Kym Jacks-Bryant, Digital Content Lead, Norgine
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14.25 Bonus Session; Reserved For Exclusive Partner. To get involved in The Digital Pharma Advances Social Media & Measurement Workshop, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com for more details.

14.45 Refreshment Break & Informal Networking

MEASUREMENT IN PRACTICE – DELEGATE DEBATE

15.15 Routinely Achieving Measurement Success

MEASUREMENT & BUDGETARY BUY-IN

16.00 Utilising Digital Results For Budgetary Buy-In & Transforming The Sales Force
Sylvain Bergeron, Eliquis Country Brand Leader, Pfizer
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16.45 Close Of Workshop

Additional Speakers To Be Confirmed. Please check the website for updates and newly confirmed speakers.
For more information on how to get involved in The Digital Pharma Advances Conference, please email info@digitalpharmaconference.com or call +44 (0)20 3479 2299.