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43 Pharmaceutical Brands Present Their New Strategies For A New Digital Reality! For Group Discount Prices, Please Call +44 (0) 3479 2299. 

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results.
A One-Day, Industry-Led Conference & Networking Event, 28th January 2021, One Great George Street, London. @PharmaConf

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results.
A One-Day, Industry-Led Conference & Networking Event, 28th January 2021, One Great George Street, London. @PharmaConf

43 Pharma Brand Speakers Share Insights Into Their Latest Successes & Lessons Learnt During These Times Of Digital Acceleration To Engage HCPs & Patients, Adapt Salesforce Tactics, Innovate Channel & Tech Strategies, Collaborate Internally, Maximise Data Impact, Navigate Compliance & Deliver Tangible Bottom-Line Results

  1. Digital Acceleration, Changed Behaviours & Covid-19 Lessons: Success stories, challenges and front-line insights as pharma’s digital adoption leaps forward
  2. Exceptional HCP Engagement - New Challenges & Expectations: Innovate your channel mix, comms and frequency to reach and engage HCPs and drive results
  3. Put Patients At The Heart Of Your Strategy: Easy-to-use platforms, action-driven strategies and customer-centric comms to boost patient engagement today
  4. Create A Ready-For-Anything Salesforce: Translate the charm of face-to-face communication to deliver real results across digital platforms
  5. Digital, Channel & Tech Innovations In Times Of Change: Keep up with business-critical innovation and tech adoption trends
  6. New Digital Multi-Channel Strategies: Adaptable, innovative, multi-channel strategies for new-world impact
  7. Bring The Human Connection To Life Over The Screen: Embrace virtual engagement for all stakeholders and get measurable results
  8. Unlock The Complexity Of Compliance & Regulation: Harness inter-departmental collaboration for agile, compliant digital strategies
  9. Internal Cultures, Collaboration & Digital Transformation: Foster a digitally-savvy workforce, break down barriers and create company-wide confidence
  10. Smarter Data Strategies: Exploit platforms and tools to gain a deeper insights into customers, drive impactful engagement and maximise ROI
  11. A Look Forward To 2021 & The Future Of Pharma: How has the face of pharma changed, is it embedded and what must we prepare for now?

PLUS! What's New At The 9th Annual Digital Pharma Advances Conference?


  • Brand New Speaker Line-Up Featuring Industry-Leading Pharmaceutical Brands Including Roche, GSK, Pfizer, Takeda, Bayer, Merck & Many More!
  • 9th Annual Event - Back Year After Year Due To Popular Demand!
  • 15 International Perspectives
  • Networking Drinks Reception
  • Interactive Networking Opportunities: Panel Discussions, Q&As & Informal Peer-To-Peer Breakout Discussions: A) E-detailing B) Telemedicine C) Social Media D) Digital Health: The Patient & Pharmacy Perspective

Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With: Future-Facing, Customer-Engaging Multi-Channel Excellence In Pharma. Join Us Before The Main-Day Conference For An In-Depth, Multi-Channel Excellence In Pharma Interactive Day.

A Separately-Bookable, Multi-Channel Excellence In Pharma Day, 27th January 2021, Central London

You'll be in safe hands. Here's what previous attendees of our Digital Pharma Advances Conferences have to say:


“High-energy, packed agenda, delivering some really interesting insights.” GSK

“A great day for collaboration and learning. Challenging and inspiring.” Roche

“Fantastic! Engaging speakers, real food for thought.” MSD UK

This Is Your Unique Opportunity To Get Involved In Europe's 9th Annual Digital Pharma Advances Conference!

Can You Help Pharmaceutical Companies Drive Engagement & Maximise Sales? Join Our Impressive Line Up Already Confirmed To Speak! For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

“A great fusion of insights from industry experts, excellent networking opportunities and first class speakers.” Viseven (previous sponsor)


2020 Partners Included...

43 In-House Pharmaceutical Digital Marketing Innovators Tackle Your Toughest Challenges In 1 Day: Digital Acceleration & COVID Lessons • New Digital Strategies • Engaging HCPs • Patient Centricity • Salesforce Tactics • Digital Innovation & Tech Adoption • Virtual Customer Engagement • Regulation, Legal & Compliance • Internal Cultures, Collaboration & Digital Transformation • Data & Insights • Pharma Futures: 2021

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results.
A One-Day, Industry-Led Conference & Networking Event, 28th January 2021, One Great George Street, London. @PharmaConf

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

Dario Floris, Country Launch Lead & Alliance Manager, Merck

Florent Edouard, SVP, Global Head of Commercial Excellence, Grünenthal

Digital Acceleration

09.10 Covid-19, Accelerated Digitalisation, Changing Behaviours - Explore The Success Stories, Lessons Learnt & Challenges Faced As Pharma’s Digital Adoption Leaps Forward

  • Question the role of digital today – explore the impact, behavioural changes and learnings resulting from COVID-19 changes
  • Accelerate your remote offerings or fail! How has some pharma successfully adapted physical strategies to thrive in a digital world?
  • As the new reality drives change, what does the new face of digital pharma look like and has the industry changed forever – or not?

Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD

New Digital Strategies

09.30 Adaptable, Agile, Omnichannel Strategies That Reflect Market Dynamics & Customer Needs For Increased Personalisation, Engagement & Outstanding Results In An Unusual World

  • During times of uncertainty and with changing and emerging markets, harness continuous experimentation for a more fluid strategy of accelerated learning
  • Maximise personalisation and engagement with a receptive and responsive marketing team
  • From patient to physician to stakeholders, involve everyone in your digital strategy to achieve the best results

Helge Tennø, Global Director Customer Experience, Merck

Engaging HCPs | Double Perspective

09.50 Decipher New HCP Expectations To Deliver The Perfect Mix Of Channels, Comms & Frequency To Create A “Business-As-Usual” Atmosphere & Drive Results

  • Gain insight into the minds and changing lives of different HCPs and implement personalised comms approaches to ensure your marketing strikes the right tone
  • Email? Webinar? Social media? Which method will get the best response from HCPs today and really engage them with your products?
  • How much is too much? Balance the frequency of communications to ensure that email isn’t left unread
  • Success stories for translating traditional marketing methods into an online world – best practices for replicating results in a purely digital world

09.50 Anastasiya Kolyasnikova, Head of Multichannel Marketing for HCPs, Sanofi

10.10 Enis Otuk, Head of Marketing UK, Mylan

10.30 Morning Refreshment Break With Informal Networking

Salesforce Tactics

11.00 Translate The Charm When Face-To-Face Communication Goes Purely Digital For A Ready-For-Anything Salesforce That Can Deliver Results Under Any Circumstances

  • How has the role of the salesforce changed in these unprecedented times? Reflect on changes that are here to stay thanks to a more versatile team
  • Help salesforces to maximise the value of online portals, apps and digital strategies to show that engagement and sales can be achieved in a virtual and physical world
  • Create harmony between sales and marketing to understand how each team can help each through times of rapid change to achieve the best results for the company
  • Successfully harness e-detailing with HCPs, even in a remote world

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Patient Centricity

11.20 Keep Patients At The Heart Of Your Digitalisation With Customer-Centric Tools That Boost Engagement & Bring Everyone On Board

  • Take patients on your digital journey with easy-to-use platforms, action-driven strategies and customer-centric comms that enhance brand reputation and tackle fake news
  • Offer a helping hand: encourage patients towards digital to ensure that no one is left behind
  • Enable a co-creative culture across pharma, HCPs and patient advocacy groups to challenge assumptions and really put patients at the centre of your organisation
  • What do patients really want? Decode the insights and create a digital experience that truly reflects the needs of patients, not HCPs

Lu Zheng, Senior Director, Head of Global Strategic Patient Services, Takeda

11.40 Selecting The Right Engagement & Channel Strategy In A Post-COVID-19 World

Tim Russel, VP, Head of Business Development, M3 (EU)

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

11.55 Embrace Digital & Channel Innovations & Fully Embed New Technologies For Flawless, Integrated Strategies Which Engage & Sell

  • Create a symbiotic relationship between digital and physical channels to strike the perfect balance and deliver the best experience for customers when nothing is normal
  • Redefine your channel mix with fully integrated digital platforms that drive overall business results
  • What new technologies are on the horizon and how can you create a culture of tech literacy across your company?
  • When innovation is business-critical, how can you create an environment that drives new ideas for improved reach and engagement across clients?
  • Go above and beyond the pharma world and find tips and tricks from industries that are well established in the digital field

Dr. Eddie Guzdar, Head of Medical - Neurology & Immunology UK & Ireland, Sanofi

Edith Schallmeiner, Director Market Development & Access – Digital, Roche

Omur Oztas, Digital Innovation Lead Growth Markets, Emerging Markets, GSK

Javier Telez, Manager Corporate Communications & Government Affairs Spain & Portugal, Teva Pharmaceuticals

12.25 Bonus Session; Reserved For Exclusive Conference Partner

12.40 Lunch For Delegates, Speakers & Partners

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Mark Milton-Edwards, Head of Health Solutions – Digital, Teva Pharmaceuticals

Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

Peer-To-Peer Discussions

13.10 Peer-To-Peer Discussions

A) E-detailing

Annelies Smits, Head of Marketing & Medical Sales - OTC & Infant Nutrition, RB

B) Telemedicine

Gianpaolo Cicchelli, Head of Sales & Marketing Oncology Woman Franchise, AstraZeneca

C) Social Media

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

D) Digital Health: The Patient & Pharmacy Perspective

Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing, McKesson

13.40 Afternoon Co-Chairs’ Opening Remarks

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Florent Edouard, SVP, Global Head of Commercial Excellence, Grünenthal

Virtual & Digital Customer Engagement | Panel Discussion & Q&A

13.45 Bring The Human Connection To Life Over The Screen: Embrace Virtual Engagement With Best-Practice Tips, Tools & Learnings To Maximise Virtual Platforms & Results

  • From HCPs to employees, explore the different requirements around virtual engagement to get the best results from stakeholders
  • Using on the ground intelligence of the health system, to precisely engage customers using the optimal blend of channels
  • Try to solve the impossible task of translating the physical into the virtual - but don’t expect the same results: what is the new measure of success?
  • Share and discuss the ways you have adapted to the loss of face-to-face contact: what were the success and failures and how do you continue to improve and make virtual the ‘new normal’?
  • Adapt your metrics to fit a new digital world to successfully measure ROI from a variety of platforms and channels

Laurence Proust, Multichannel Experience Director, Pfizer

Dan McLean, Director of Marketing, Communications & Membership, Crohn's and Colitis UK

Dr. Christian Velten, Global Head Medical Customer Experience, Roche

Jason Bonnett, Head Of Marketing, Sanofi

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

 

Nuno Cunha, Customer Strategy Director, The Janssen Pharmaceutical Companies of Johnson & Johnson

Christopher Meyer, France Immunology Ecosystem Head, UCB

Regulation Legal & Compliance | Panel Discussion & Q&A

14.15 Unlock The Complexity Of Compliance & Regulation, Navigate The Code & Foster Inter-Departmental Collaboration To Boost Your Digitalisation Journey

  • Bring legal, marketing and sales together to encourage agile working through digitalisation and drive compliant innovation
  • Create digital strategies confidently within the code: challenge risk-averse mindsets with robust internal guidelines
  • Be seen as a help, not a hindrance: in times of change, how has regulation been the driver behind new processes?
  • Challenge the code! How can the industry create a dialogue with regulators about creating code updates that reflect the current times?

Jolanta Wyszynska, VP Sustainability/Compliance Global BBU, Europe & Canada, Non Executive Advisor of GBS HUB Poland, AstraZeneca

Evi Mathiou, Legal, Compliance & Quality Manager, Novo Nordisk

Paul Dixey, Multichannel Lead, Novartis

Sabrina Hueso, Head of Legal & Compliance Iberia, Allergan Aesthetics, an AbbVie Company

Internal Cultures, Collaboration & Digital Transformation | Double Perspective

14.40 Drive Company-Wide Digital Confidence & Collaboration With An Innovative, Digitally-Savvy Workforce As Online Becomes The New Reality

  • Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
  • How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
  • Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
  • How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication

14.40 VIRTUAL! Cristian Perez, Head of Patient Advocacy & Communications - Oncology Business Unit - Iberia, Takeda

15.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

15.20 How Digital Technologies Can Strengthen Healthcare In A Post-Pandemic World 

  • Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
  • How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
  • How the relationship between pharma and the patient is evolving and deepening, between post trial and adoption

Andrew Dunbar, General Manager, EMEA, Appnovation

15.35 Afternoon Refreshment Break With Informal Networking

16.05 Bonus Session; Reserved For Exclusive Conference Partner

Data & Insights

16.20 Get Clever With Data & Gain A Deeper Understanding Of Customers To Drive Impactful Engagement Across Platforms 

  • Deliver a personal message in a busy online world by using data to help you accurately reflect the needs and wants of your customers
  • Reflect on analytics: which channels will drive meaningful connection with customers and cut through the noise?
  • Make the most of your digital platforms to collect data and use the insights they provide to tailor your next online move and boost engagement

Alexandra-Mareike Mehner, Head of Global Marketing, Communications BioMonitoring, Merck KGaA

Pharma Futures: 2021 | Panel Discussion & Q&A

16.45 Reflect On 2020 & Look Forward To 2021! How Has The Future Of Pharma Changed & What Is Necessary To Be Prepared?

  • Change doesn’t stop here! Keep the level of adaptation moving forward to stay ahead of the curve and be prepared for any situation
  • How will the face of pharma change in 2021? What new methodologies are on the horizon to innovate the industry and drive efficiencies?
  • Look to the future for new ways to build relationships and harness engagement and finally ditch tired webinars and Zoom calls

Noel Ortiz, Head of External Communications & Digital Outreach, Almirall

Oliver Gassner, Head of Digital Health Intelligence, EMEA, Bayer

David Ventura, Head of Marketing, Iberia, CSL Behring

Samuel Driessen, Senior Director External Channels & Content, Teva Pharmaceuticals

17.20 Afternoon Co-Chair’s Closing Remarks

17.30 Official Close of Conference

 

Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With: Future-Facing, Customer-Engaging Multi-Channel Excellence In Pharma. Join Us Before The Main-Day Conference For An In-Depth, Multi-Channel Excellence In Pharma Interactive Day.

A Separately-Bookable, Multi-Channel Excellence In Pharma Day, 27th January 2021, Central London

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks 

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Omni-Channel In A Digital World

09.20 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World 

  • How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
  • Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
  • Break down silos and harmonise teams for collaborative, omni-channel success

Alexandra-Mareike Mehner, Head of Global Marketing Communications, BioMonitoring, Merck KGaA

Stakeholder Engagement

09.50 From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement

  • How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?
  • Content is everything! Go beyond the basics with consistent content and messaging across your channels
  • Steps to work realistically around regulation for business success
  • Adjust KPIs to assess which engagement methods will bring the biggest business benefit

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

10.20 Morning Refreshment Break With Informal Networking

Customer Journey - Double Perspective 

10.50 Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey

  • Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement
  • Build long-lasting relationships with a personalised approach
  • How do you measure if your interactions are meaningful?

10.50 Katerina Zambeli, Brand & Customer Engagement Manager, Diabetes, Sanofi

11.20 Chiara Bolognini, Worldwide Multichannel Marketing Strategist, Bristol-Myers Squibb

11.50 Bonus Session; Reserved For Exclusive Conference Partner

12.20 Lunch For Delegates, Speakers & Partners

13.20 Afternoon Co-Chairs’ Opening Remarks

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Global Versus Local Strategy - Double Perspective 

13.30 From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area

  • What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies
  • Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board

13.30 Caroline Pham, Senior Digital & Multichannel Manager - IBERIA, Sanofi

14.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

Social Media

14.30 Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix

  • As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers
  • Re-evaluate benchmarks to reflect current times and accurately report the success of social
  • Assess different social media platforms and what they can bring to customers

15.00 Afternoon Refreshment Break With Informal Networking

CRM & Email Marketing 

15.30 Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart

  • Improve open and click through rates with creative, engaging content
  • Gain insight into the perfect balance of frequency and channels within your mix
  • Cut through the noise with data-driven, personalised content and subject lines

Caz Hanrahan, Global Director of Product, Campaign Automation, GSK

Omni-Channel In A Digital World

16.00 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World

  • How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
  • Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
  • Break down silos and harmonise teams for collaborative, omni-channel success

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Telemedicine 

16.30 Exploring The Next Generation Of Medicine: How Can Pharma Help The Industry & Are You On Track To Assist With The Next Level Of Care?

  • How can pharma companies help telemedicine flourish and become established?
  • Where does pharma fit in the provision of telemedicine?

17.00 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Take A Look At Our Upcoming Sister Events Coming Soon!

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A One-Day, Industry-Led, Conference & Networking Event, 18th May 2021, Copthorne Tara Hotel, Central London.