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Book A Virtual Pass Before This Friday For Just £289! Promo Code: VIRTUAL | New Inspirations From 38 Pharma Brands As They Rethink & Update Their Strategies For Our Changed Reality!

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results.
A One-Day, Industry-Led Conference & Networking Event, 19th May 2021, VIRTUAL - @PharmaConf

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results.
A One-Day, Industry-Led Conference & Networking Event, 29th May 2021, Online. @PharmaConf

38 Pharma Brand Speakers Share Insights Into Their Latest Successes & Lessons Learnt During These Times Of Digital Acceleration To Engage HCPs & Patients, Adapt Salesforce Tactics, Innovate Channel & Tech Strategies, Collaborate Internally, Maximise Data Impact, Navigate Compliance & Deliver Tangible Bottom-Line Results

  1. Digital Acceleration, Changed Behaviours & Covid-19 Lessons: Success stories, challenges and front-line insights as pharma’s digital adoption leaps forward
  2. Exceptional HCP Engagement - New Challenges & Expectations: Innovate your channel mix, comms and frequency to reach and engage HCPs and drive results
  3. Put Patients At The Heart Of Your Strategy: Easy-to-use platforms, action-driven strategies and customer-centric comms to boost patient engagement today
  4. Create A Ready-For-Anything Salesforce: Translate the charm of face-to-face communication to deliver real results across digital platforms
  5. Digital, Channel & Tech Innovations In Times Of Change: Keep up with business-critical innovation and tech adoption trends
  6. New Digital Multi-Channel Strategies: Adaptable, innovative, multi-channel strategies for new-world impact
  7. Bring The Human Connection To Life Over The Screen: Embrace virtual engagement for all stakeholders and get measurable results
  8. Unlock The Complexity Of Compliance & Regulation: Harness inter-departmental collaboration for agile, compliant digital strategies
  9. Internal Cultures, Collaboration & Digital Transformation: Foster a digitally-savvy workforce, break down barriers and create company-wide confidence
  10. Smarter Data Strategies: Exploit platforms and tools to gain a deeper insights into customers, drive impactful engagement and maximise ROI
  11. A Look Forward To 2021 & The Future Of Pharma: How has the face of pharma changed, is it embedded and what must we prepare for now?

Sponsored By

PLUS! What's New At The 9th Annual Digital Pharma Advances Conference?


 

  • Brand New Speaker Line-Up Featuring Industry-Leading Pharmaceutical Brands Including Roche, GSK, Pfizer, Takeda, Bayer, Merck & Many More!
  • 9th Annual Event - Back Year After Year Due To Popular Demand!
  • 15 International Perspectives
  • Networking Drinks Reception
  • Interactive Networking Opportunities: Panel Discussions, Q&As & Informal Peer-To-Peer Breakout Discussions: A) E-detailing B) Telemedicine C) Social Media D) Digital Health: The Patient & Pharmacy Perspective

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. We also have a dedicated conference app for easy viewing! Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one

You'll be in safe hands. Here's what previous attendees of our Digital Pharma Advances Conferences have to say:


“High-energy, packed agenda, delivering some really interesting insights.” GSK

“A great day for collaboration and learning. Challenging and inspiring.” Roche

“Fantastic! Engaging speakers, real food for thought.” MSD UK

This Is Your Unique Opportunity To Get Involved In Europe's 9th Annual Digital Pharma Advances Conference!

Can You Help Pharmaceutical Companies Drive Engagement & Maximise Sales? Join Our Impressive Line Up Already Confirmed To Speak! For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

“A great fusion of insights from industry experts, excellent networking opportunities and first class speakers.” Viseven (previous sponsor)


38 In-House Pharmaceutical Digital Marketing Innovators Tackle Your Toughest Challenges In 1 Day: Digital Acceleration & COVID Lessons • New Digital Strategies • Engaging HCPs • Patient Centricity • Salesforce Tactics • Digital Innovation & Tech Adoption • Virtual Customer Engagement • Regulation, Legal & Compliance • Internal Cultures, Collaboration & Digital Transformation • Data & Insights • Pharma Futures: 2021

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results.
A One-Day, Industry-Led Conference & Networking Event, 19th May 2021, Online. @PharmaConf

08.30 Log In & Explore Virtual Platform

08.50 GIC Welcome

9.00 Morning Chair's Opening Remarks

Dario Floris, Country Business Unit Head - Director, Merck

Digital Acceleration

09.10 Covid-19, Accelerated Digitalisation, Changing Behaviours - Explore The Success Stories, Lessons Learnt & Challenges Faced As Pharma’s Digital Adoption Leaps Forward

  • Question the role of digital today – explore the impact, behavioural changes and learnings resulting from COVID-19 changes
  • Accelerate your remote offerings or fail! How has some pharma successfully adapted physical strategies to thrive in a digital world?
  • As the new reality drives change, what does the new face of digital pharma look like and has the industry changed forever – or not?

Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD

New Digital Strategies

09.30 Adaptable, Agile, Omnichannel Strategies That Reflect Market Dynamics & Customer Needs For Increased Personalisation, Engagement & Outstanding Results In An Unusual World

  • During times of uncertainty and with changing and emerging markets, harness continuous experimentation for a more fluid strategy of accelerated learning
  • Maximise personalisation and engagement with a receptive and responsive marketing team
  • From patient to physician to stakeholders, involve everyone in your digital strategy to achieve the best results

Helge Tennø, Global Director Customer Experience, MSD

9.50 Brain Station

Engaging HCPs | Double Perspective

10.05 Decipher New HCP Expectations To Deliver The Perfect Mix Of Channels, Comms & Frequency To Create A “Business-As-Usual” Atmosphere & Drive Results

  • Gain insight into the minds and changing lives of different HCPs and implement personalised comms approaches to ensure your marketing strikes the right tone
  • Email? Webinar? Social media? Which method will get the best response from HCPs today and really engage them with your products?
  • How much is too much? Balance the frequency of communications to ensure that email isn’t left unread
  • Success stories for translating traditional marketing methods into an online world – best practices for replicating results in a purely digital world

Anastasiya Kolyasnikova, Head of Multichannel Marketing for HCPs, Sanofi

10.25 Enis Onuk, Head of Global Tail Content & Strategy, Viatris

10.45 Morning Refreshment Break With Informal Networking

11.15 Selecting The Right Engagement & Channel Strategy In A Post-COVID-19 World

Tim Russel, VP, Head of Business Development, M3 (EU)

Salesforce Tactics

11.30 Translate The Charm When Face-To-Face Communication Goes Purely Digital For A Ready-For-Anything Salesforce That Can Deliver Results Under Any Circumstances

  • How has the role of the salesforce changed in these unprecedented times? Reflect on changes that are here to stay thanks to a more versatile team
  • Help salesforces to maximise the value of online portals, apps and digital strategies to show that engagement and sales can be achieved in a virtual and physical world
  • Create harmony between sales and marketing to understand how each team can help each through times of rapid change to achieve the best results for the company
  • Successfully harness e-detailing with HCPs, even in a remote world

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Patient Centricity

11.50 Keep Patients At The Heart Of Your Digitalisation With Customer-Centric Tools That Boost Engagement & Bring Everyone On Board

  • Take patients on your digital journey with easy-to-use platforms, action-driven strategies and customer-centric comms that enhance brand reputation and tackle fake news
  • Offer a helping hand: encourage patients towards digital to ensure that no one is left behind
  • Enable a co-creative culture across pharma, HCPs and patient advocacy groups to challenge assumptions and really put patients at the centre of your organisation
  • What do patients really want? Decode the insights and create a digital experience that truly reflects the needs of patients, not HCPs

Speaker to be confirmed.

Keynote Sponsor Presentation

12.10 How to think differently about multichannel marketing in pharma?

Representative From Uptake Strategies

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

12.25 Embrace Digital & Channel Innovations & Fully Embed New Technologies For Flawless, Integrated Strategies Which Engage & Sell

  • Create a symbiotic relationship between digital and physical channels to strike the perfect balance and deliver the best experience for customers when nothing is normal
  • Redefine your channel mix with fully integrated digital platforms that drive overall business results
  • What new technologies are on the horizon and how can you create a culture of tech literacy across your company?
  • When innovation is business-critical, how can you create an environment that drives new ideas for improved reach and engagement across clients?
  • Go above and beyond the pharma world and find tips and tricks from industries that are well established in the digital field

Dr. Eddie Guzdar, Head of Medical - Neurology & Immunology UK & Ireland, Sanofi

Edith Schallmeiner, Director Market Development & Access – Digital, Roche

Omur Oztas, Digital Innovation Lead & GAPPAC ViiV Tech, GSK 

Javier Telez, Manager Corporate Communications & Government Affairs Spain & Portugal, Teva Pharmaceuticals

13.05 Morning Chair's Closing Remarks

13.10 Lunch For Delegates, Speakers & Partners

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Mark Milton-Edwards, Head of Health Solutions – Digital, Teva Pharmaceuticals

Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

Peer-To-Peer Discussions

13.10 Peer-To-Peer Discussions

A) E-detailing

Annelies Smits, Head of Marketing & Medical Sales - OTC & Infant Nutrition, RB

B) Telemedicine

Gianpaolo Cicchelli, Head of Sales and Marketing DDR Franchise, AstraZeneca

C) Social Media

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

D) Digital Health: The Patient & Pharmacy Perspective

Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing, McKesson

13.55 Afternoon Co-Chairs’ Opening Remarks

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Virtual & Digital Customer Engagement | Panel Discussion & Q&A

14.00 Bring The Human Connection To Life Over The Screen: Embrace Virtual Engagement With Best-Practice Tips, Tools & Learnings To Maximise Virtual Platforms & Results

  • From HCPs to employees, explore the different requirements around virtual engagement to get the best results from stakeholders
  • Using on the ground intelligence of the health system, to precisely engage customers using the optimal blend of channels
  • Try to solve the impossible task of translating the physical into the virtual - but don’t expect the same results: what is the new measure of success?
  • Share and discuss the ways you have adapted to the loss of face-to-face contact: what were the success and failures and how do you continue to improve and make virtual the ‘new normal’?
  • Adapt your metrics to fit a new digital world to successfully measure ROI from a variety of platforms and channels

Laurence Proust, Regional Digital Lead – Europe, Viatris

Dan McLean, Director of Marketing, Communications & Membership, Crohn's and Colitis UK

Dr. Christian Velten, Global Head Medical Customer Experience, Roche

Jason Bonnett, Head Of Marketing, Sanofi

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

 

Nuno Cunha, Customer Strategy Director, The Janssen Pharmaceutical Companies of Johnson & Johnson

Christopher Meyer, France Immunology Ecosystem Head, UCB

Humanovation & Health

14.30 HUMANOVATION & HEALTH

  • Does the age of data, digital, and virtual present an opportunity for pharma to reposition itself?
  • Can pharma redefine health innovation and retake the mantle from health tech?
  • Should brand strategy be designed for human impact beyond communicating the clinical product benefit?

Join us to share opinions and insights and to explore innovation for human impact.

Prodeep Bose, EVP Growth & Innovation, The BlocPartners

Regulation Legal & Compliance | Panel Discussion & Q&A

14.50 Unlock The Complexity Of Compliance & Regulation, Navigate The Code & Foster Inter-Departmental Collaboration To Boost Your Digitalisation Journey

  • Bring legal, marketing and sales together to encourage agile working through digitalisation and drive compliant innovation
  • Create digital strategies confidently within the code: challenge risk-averse mindsets with robust internal guidelines
  • Be seen as a help, not a hindrance: in times of change, how has regulation been the driver behind new processes?
  • Challenge the code! How can the industry create a dialogue with regulators about creating code updates that reflect the current times?

Jolanta Wyszynska, VP Sustainability/Compliance Global BBU, Europe & Canada, Non Executive Advisor of GBS HUB Poland, AstraZeneca

Evi Mathiou, Legal, Compliance & Quality Director, Novo Nordisk

Paul Dixey, Multichannel Lead, Novartis

Sabrina Hueso, Head of Legal & Compliance Iberia, Allergan Aesthetics, an AbbVie Company

15.10 How Digital Technologies Can Strengthen Healthcare In A Post-Pandemic World 

  • Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
  • How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
  • How the relationship between pharma and the patient is evolving and deepening, between post trial and adoption

Andrew Dunbar, General Manager, EMEA, Appnovation

15.25 Afternoon Refreshment Break With Informal Networking

15.55 Appnovation Announcing Winner

Internal Cultures, Collaboration & Digital Transformation | Double Perspective

16.00 Drive Company-Wide Digital Confidence & Collaboration With An Innovative, Digitally-Savvy Workforce As Online Becomes The New Reality

  • Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
  • How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
  • Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
  • How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication

VIRTUAL! Cristian Perez, Head of Patient Advocacy & Communications - Oncology Business Unit - Iberia, Takeda

16.20 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

Data & Insights

16.40 Get Clever With Data & Gain A Deeper Understanding Of Customers To Drive Impactful Engagement Across Platforms 

  • Deliver a personal message in a busy online world by using data to help you accurately reflect the needs and wants of your customers
  • Reflect on analytics: which channels will drive meaningful connection with customers and cut through the noise?
  • Make the most of your digital platforms to collect data and use the insights they provide to tailor your next online move and boost engagement

Alexandra-Mareike Mehner, Head of Global Marketing, Communications BioMonitoring, Merck KGaA

Pharma Futures: 2021 | Panel Discussion & Q&A

17.00 Reflect On 2020 & Look Forward To 2021! How Has The Future Of Pharma Changed & What Is Necessary To Be Prepared?

  • Change doesn’t stop here! Keep the level of adaptation moving forward to stay ahead of the curve and be prepared for any situation
  • How will the face of pharma change in 2021? What new methodologies are on the horizon to innovate the industry and drive efficiencies?
  • Look to the future for new ways to build relationships and harness engagement and finally ditch tired webinars and Zoom calls

Francesca Domenech Wuttke, Chief Digital Officer, Almirall

Oliver Gassner, Head of Digital Health Intelligence, EMEA, Bayer

David Ventura, Head of Marketing, Iberia, CSL Behring

Samuel Driessen, Senior Director External Channels & Content, Teva Pharmaceuticals

17.30 Afternoon Co-Chair’s Closing Remarks & Official Close Of Conference

The Pharma Social Media Conference - Drive Engagement, Value & Profits With Compliant & Impactful Pharma Social Media Strategies: Compelling, Compliant, Insight-Driven Customer Engagement Strategies For Patients, HCPs, Internal & External Stakeholders • Forward-Thinking, Multi-Channel Social Media Strategies & Energising Digital Technologies • Performance Benchmarking With Robust Measurement Strategies To Secure Internal Buy-In, Investment & Support.

A One-Day, Industry-Led, Conference & Networking Event, 18th May 2021, Virtual.

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Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company.  We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best.  Please send your CV with a covering letter to hr@globalinsightconferences.com.