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20 Pharma Thought-Leaders Share Their Lessons Learnt During The Digital Acceleration: Seamlessly Integrate Channels & Remote Teams, Drive Insight-Led Decisions With Up-To-Date Metrics, Create Customer-Centric Journeys, Adapt Local & Global Strategies, Maximise Stakeholder Engagement & Leverage Social Media & Email Marketing For Omni-Channel Excellence In The Next Normal

  1. Omni-Channel Excellence In A Digital World: Create truly integrated omni-channel strategies that produce and sustain results in today’s digital revolution
  2. Actioning Meaningful Customer Insights: Build a deep understanding of customers for insight-led decisions and personalised multi-channel experiences
  3. Customer-Centric, Engaging Journeys: Ensure seamless transitions across multiple channels with customer-focused journey
    designs and long-lasting customer relationships
  4. Accurate Measurement & Channel Analytics: What are the best measures of customer engagement and ROI to demonstrate
    the true business success of multi-channel strategies?
  5. Global Vs Local Strategies: Navigate local lockdowns and restrictions with adaptable multi-channel strategies and effective international campaigns for consistent results in every area
  6. Consistent Stakeholder Engagement: From HCPs to patients, leverage multi-channel platforms and content to consistently maximise stakeholder engagement
  7. Maximise Social Media Performance: Effectively integrate social media into the multi-channel mix with relevant content and accurate benchmarking
  8. Cut Through With Effective CRM & Email Marketing: Customer and content-led approaches to drive email and CRM success

Why Attend The 2nd Annual Multi-Channel Pharma Marketing Conference?


  • New Multi-Channel Strategies For Our New Digital Reality
  • 10+ In-Depth, Practical Case Studies In 1 Day! Dedicated sessions from pharma professionals pushing for multi-channel excellence
  • 20 Thought-Leader Speakers From Top Pharma Brands
  • 9 International Perspectives From Across Europe
  • Spotlight On Omni-Channel: 2 dedicated case studies focusing on the shift to omni-channel through the digital acceleration
  • Dedicated Networking Time To Create New, Valuable Contacts
  • Interactive Multi-Channel Excellence Panel Discussion & Q&A



Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. We also have a dedicated conference app for easy viewing! Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one

You'll be in safe hands. Here's what previous attendees of our Digital Pharma Advances Conferences have to say:

“High-energy, packed agenda, delivering some really interesting insights.” GSK

“A great day for collaboration and learning. Challenging and inspiring.” Roche

“Fantastic! Engaging speakers, real food for thought.” MSD UK

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

Neha Arora, MCE Leader, Northern European Hub, Eli Lilly and Company

Katerina Zambeli, Brand Manager Diabetes, NovoNordisk Greece


09.05 Gold-Standard Omni-Channel Strategies That Produce Results In A Digital World

  • In the wake of Covid-19, how can omni-channel pharma marketing be truly customer-centric when digital is number one?
  • Post-pandemic, ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite with some customers still opting for traditional communications
  • Inspire cross-department collaboration and break down the silos across sales, marketing and medical teams to build a united company front and push the boundaries of multi-channel marketing

09.05 Perspective One
Erasmus Holm, Chief Marketing Officer, Nordics & Baltics, MSD

09.30 Perspective Two
Chiara Bolognini, Senior Manager, Digital Marketing, Bristol-Myers Squibb


09.55 Achieve & Sustain Multi-Channel Excellence When Channels, Customers & Restrictions Are Constantly Changing

  • With the push to digital in our socially-distanced new reality, how do you ensure that your channel strategy is truly omni-channel and goes above and beyond to guarantee vulnerable patients are included?
  • From Telemedicine, Zoom and Podcasts to Field Salesforce and Events: effectively blend new channels and ways of working into your existing portfolio
  • How have you created a united channel strategy throughout the business while working from home and encouraged a culture ready to embrace the change brought about by the pandemic?
  • Content, content, content: in a world of confused communication, how do you deliver a multi-channel strategy with clear and effective messaging for the people who need it most?

Benjamin Head, Director Digital Customer Engagement, Novartis

Florent Edouard, SVP Global Commercial Excellence, Grünenthal

Kasper Jerlang, Head of Global Digital Marketing & Engagement, LEO Pharma A/S

Philippe Kirby, Global Digital Engagement Capability Lead, MSD International GmbH

Chiara Bolognini, Senior Manager, Digital Marketing, Bristol-Myers Squibb

Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring, Merck KGaA

10.35 Morning Refreshment Break With Informal Networking


11.00 Harness HCP & Patient Research, Analytics & Data For Actionable Insights Which Drive Customer-Centric Experiences & Personalised Journeys

  • With patient and HCP needs and mindsets changing daily, gaining deep insight has never been more important – so what is needed to build that true understanding?
  • Harness patient, HCP and stakeholder insights across multiple channels to create a better user experience that builds long-term relationships
  • Effectively employ channel analytics and data to discover the most profitable channels for future planning and ongoing investment
  • After actioning insight-led decisions, ensure they continue to land in the right way – and know when to make further improvements

Caroline Pham, Scientific Digital Manager, Janssen

11.25 Bonus Session Reserved For Exclusive Conference Partner


11.25 Case Study

Wilmington Healthcare


12.05 Successful Customer-Centric Multi-Channel Strategies & Personalised Customer Journeys For Meaningful Experiences & Maximum Engagement

  • Update your journey design to ensure seamless transitions across channels for long-lasting customer relationships
  • From the very first contact: map the end-to-end customer journey to really understand pain points and uncover opportunities for improvement
  • How can you measure if your interactions are meaningful?

Lin Lei, Director, Head of Customer Engagement, Teva Pharmaceuticals

12.35 Lunch & Informal Networking For Speakers, Delegates & Partners

Afternoon Co-Chairs’ Opening Remarks

Dirk Abeel, Global Sales Director, Medicine, Reckitt Benckiser

Rorik van Welij, Worldwide Multichannel Capability Lead, Bristol-Myers Squibb


13.25 Successful Customer-Centric Multi-Channel Strategies & Personalised Customer Journeys For Meaningful Experiences & Maximum Engagement

  • Update your journey design to ensure seamless transitions across channels for long-lasting customer relationships
  • From the very first contact: map the end-to-end customer journey to really understand pain points and uncover opportunities for improvement
  • How can you measure if your interactions are meaningful?

Kristina Mee, Omnichannel Engagement Manager, Novartis

13.50 Bonus Session Reserved For Exclusive Conference Partner


14.30 Effectively Capture The Impact Of Multi-Channel Strategies With Up-To-Date Metrics & Analytics That Demonstrate Both Success & Room For Improvement

  • What are the best measures of customer engagement – and how does that vary per target audience?
  • What does success look like for the business and the customer?
  • Determining the KPIs for business-boosting multi-channel strategies
  • When it is impossible to determine direct quantifiable results, what can you do to determine the business benefits and attribute success to multi-channel excellence?

Boryana Zotkova, Global Development Lead Multi-Channel Reporting, Bayer


14.55 From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area

  • Navigate the ongoing complexities of local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board
  • What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-COVID digital push on your local and global strategies
  • Understand the effectiveness of international campaigns to ensure engagement across a wide audience base

Francesca Domenech Wuttke, Chief Digital Officer, Almirall


15.20 Harness A Multi-Channel Approach & Content To Maximise Engagement Across Channels & Stakeholders

  • Shifting to digital in our new normal world
  • Content is everything! Go beyond the basics across your channels
  • KPIs to assess engagement performance and further engage stakeholders

José Luis Luna, Global Brand Director, Boehringer Ingelheim


15.45 Afternoon Refreshment Break With Informal Networking


16.10 From Analog To Digital: Digital Change As A Set Of New Fundamentals

Maximiliane Schoenberg, Head of Digital Marketing, Mepha Schweiz AG


16.35 Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix

  • Exactly how does social media fit into and enhance our wider multi-channel strategy as digital continues to grow? And which channels should be a priority for specific audiences?
  • Apply concrete benchmarks to reflect current times and accurately report the success of social media within your marketing mix
  • Following on from COVID-19, ensure social media content is kept relevant and engaging for your audience in today’s ever-changing world
  • What new social media platforms could play a key yet compliant role for pharma in the near future? What KPIs should be used to assess their effectiveness and what they can bring to customers?

Stefania Alvino, Digital & Multichannel Marketing Manager, Daiichi Sankyo Italy


17.00 Put The Customer At The Heart Of Your Email Marketing Strategy For Content & CRM That Resonates & Engages

  • Join multiple touch points together and synchronise your email strategy with the wider marketing mix for increased engagement and multi-channel excellence
  • Retain customers and keep interest levels high with targeted content that is truly relevant to each and every customer segment
  • More than just the first name basis: what realistic strategies should you be using to push your personalisation to the next level?

Caz Hanrahan, Director of Product, Campaign Automation, GSK

17.25 Afternoon Co-Chair’s Closing Remarks & Official Close Of Conference


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