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Europe's Brand-Led Digital Pharma Advances Conference - Digital Strategies Delivering Real Results Is Back On 28th January 2021 & Is Set To Be Better Than Ever!

Exceed Customer Expectations & Deliver New-World Results With Accelerating Innovation For Customer-Centric Digital Pharma Strategies
Engage HCPs & Empower The Salesforce With Patient-Centric, Compliant Digital Strategies Driven By Strong Internal Cultures & Savvy Data Insights For Successful, Future-Facing Digital Pharma
A One-Day, Industry-Led Conference & Networking Event, 28th January 2021, One Great George Street, London

Speakers Confirmed So Far From Europe's Leading Pharmaceutical Brands, Include...

  1. Pfizer, MCC Lead & Digital Partnerships, Paulo Duarte
  2. Sanofi, Head Of Marketing, Jason Bonnett
  3. Novo Nordisk, Legal, Compliance & Quality Manager BA Europe East & South, Evi Mathiou
  4. Johnson & Johnson, Northern European Lead Professional & Prescription Marketing, Mhari Coxon
  5. Takeda, Senior Director, Head of Global Strategic Patient Services, Lu Zheng
  6. Gruenthal, SVP Global Head of Commercial Excellence & Customer Engagement, Florent Edouard
  7. Mylan, Head of Marketing UK, Enis Otuk
  8. Sanofi, Head of Multichannel Marketing for HCPs, Anastasiya Kolyasnikova
  9. Takeda, Head of Patient Advocacy & Communications - Oncology Business Unit - IBERIA, Cristian Perez   
  10. Novartis, Multichannel Lead, Paul Dixey
  11. Merck, Global Director Customer Experience, Helge Tennø
  12. Novartis, Head Of Digital, Philipp Klein
  13. MSD, CMO & Digital Strategy Lead Nordics & Baltics, Erasmus Holm
  14. Galderma, Head Multichannel MarketingGlobal Business Unit Rx, Marc Welz
  15. RB, Medical Marketing Excellence Director, Raymundo Delgado
  16. Mylan, Head of Global Brand Portfolio Optimization & Brand Management, Amalia Graf-Czikajlo
  17. Allergan, Associate Director of Marketing, Craig Galloway
  1. Digital Acceleration & Covid-19 Challenges: Success stories and lessons learnt as pharma leaps forwards into a digital future
  2. Exceptional HCP Engagement: New Challenges & Expectations: Perfect channel mix, comms and frequency to reach and engage professionals and drive results
  3. Put Patients At The Heart Of Your Strategy! Easy to use platforms, action-driven strategies and customer-centric comms that boost patient engagement and digital onboarding
  4. Create A Ready-For-Anything Salesforce: Translate the charm of face-to-face communication to drive results across digital platforms
  5. Drive Digital Innovation In Times Of Change: Business-critical innovation and tech adoption to strengthen digital possibilities and enhance engagement and reach
  6. Bring The Human Connection To Life Over The Screen: From HCPs to employees, get the best results from virtual engagement for your stakeholders
  7. Unlock The Complexity Of Compliance & Regulation: Harness inter-departmental collaboration for agile, compliant digital strategies
  8. Internal Cultures & Transformation: Grow you digitally-savvy workforce and create company-wide confidence as online becomes the new reality
  9. Get Smart With Your Data Strategies: Exploit platforms and tools to gain a deeper understanding of customers and drive impactful engagement across platforms
  10. Look Forward To 2021 & The Future Of Pharma: How has the face of pharma changed and what is necessary to be prepared?

This Is Your Unique Opportunity To Get Involved In Europe's Prestigious, One-Day, Brand-Led Conference & Networking Event! 2020 Partners Included...

Exceed Customer Expectations & Deliver New-World Results With Accelerating Innovation For Customer-Centric Digital Pharma Strategies
Engage HCPs & Empower The Salesforce With Patient-Centric, Compliant Digital Strategies Driven By Strong Internal Cultures & Savvy Data Insights For Successful, Future-Facing Digital Pharma
A One-Day, Industry-Led Conference & Networking Event, 28th January 2021, One Great George Street, London

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

Dario Floris, Country Launch Lead & Alliance Manager, Merck

Florent Edouard, SVP, Global Head of Commercial Excellence, Grünenthal

Digital Acceleration

09.10 Covid-19, Accelerated Digitalisation, Changing Behaviours - Explore The Success Stories, Lessons Learnt & Challenges Faced As Pharma’s Digital Adoption Leaps Forward

  • Question the role of digital today – explore the impact, behavioural changes and learnings resulting
    from COVID-19 changes
  • Accelerate your remote offerings or fail! How has some pharma successfully adapted physical strategies to thrive in a digital world?
  • As the new reality drives change, what does the new face of digital pharma look like and has the industry changed forever – or not?

Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD

New Digital Strategies

09.30 Adaptable, Agile, Omnichannel Strategies That Reflect Market Dynamics & Customer Needs For Increased Personalisation, Engagement & Outstanding Results In An Unusual World

  • During times of uncertainty and with changing and emerging markets, harness continuous experimentation for a more fluid strategy of accelerated learning
  • Maximise personalisation and engagement with a receptive and responsive marketing team
  • From patient to physician to stakeholders, involve everyone in your digital strategy to achieve the best results

Helge Tennø, Global Director Customer Experience, Merck

Engaging HCPs | Double Perspective

09.50 Decipher New HCP Expectations To Deliver The Perfect Mix Of Channels, Comms & Frequency To Create A “Business-As-Usual” Atmosphere & Drive Results

  • Gain insight into the minds and changing lives of different HCPs and implement personalised comms approaches to ensure your marketing strikes the right tone
  • Email? Webinar? Social media? Which method will get the best response from HCPs today and really engage them with your products?
  • How much is too much? Balance the frequency of communications to ensure that email isn’t left unread
  • Success stories for translating traditional marketing methods into an online world – best practices for replicating results in a purely digital world

09.50 Anastasiya Kolyasnikova, Head of Multichannel Marketing for HCPs, Sanofi

10.10 Enis Otuk, Head of Marketing UK, Mylan

10.30 Morning Refreshment Break With Informal Networking

Salesforce Tactics

11.00 Translate The Charm When Face-To-Face Communication Goes Purely Digital For A Ready-For-Anything Salesforce That Can Deliver Results Under Any Circumstances

  • How has the role of the salesforce changed in these unprecedented times? Reflect on changes that are here to stay thanks to a more versatile team
  • Help salesforces to maximise the value of online portals, apps and digital strategies to show that
    engagement and sales can be achieved in a virtual and physical world
  • Create harmony between sales and marketing to understand how each team can help each through times of rapid change to achieve the best results for the company
  • Successfully harness e-detailing with HCPs, even in a remote world

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Patient Centricity

11.20 Keep Patients At The Heart Of Your Digitalisation With Customer-Centric Tools That Boost Engagement & Bring Everyone On Board

  • Take patients on your digital journey with easy-to-use platforms, action-driven strategies and customer-centric comms that enhance brand reputation and tackle fake news
  • Offer a helping hand: encourage patients towards digital to ensure that no one is left behind
  • Enable a co-creative culture across pharma, HCPs and patient advocacy groups to challenge assumptions and really put patients at the centre of your organisation
  • What do patients really want? Decode the insights and create a digital experience that truly reflects the needs of patients, not HCPs

Lu Zheng, Senior Director, Head of Global Strategic Patient Services, Takeda

11.40 Selecting The Right Engagement & Channel Strategy In A Post COVID-19 World

Tim Russel, VP, Head of Business Development, M3 (EU)

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

11.55 Embrace Digital & Channel Innovations & Fully Embed New Technologies For Flawless, Integrated Strategies Which Engage & Sell

  • Create a symbiotic relationship between digital and physical channels to strike the perfect balance and
    deliver the best experience for customers when nothing is normal
  • Redefine your channel mix with fully integrated digital platforms that drive overall business results
  • What new technologies are on the horizon and how can you create a culture of tech literacy across your company?
  • When innovation is business-critical, how can you create an environment that drives new ideas for improved reach and engagement across clients?
  • Go above and beyond the pharma world and find tips and tricks from industries that are well established in the digital field

Dr. Eddie Guzdar, Head of Medical - Neurology & Immunology UK & Ireland, Sanofi

Edith Schallmeiner, Director Market Development & Access – Digital, Roche

Omur Oztas, Digital Innovation Lead Growth Markets, Emerging Markets, GSK

Javier Telez, Manager Corporate Communications & Government Affairs Spain & Portugal, Teva Pharmaceuticals

12.25 Bonus Session; Reserved For Exclusive Conference Partner

12.40 Lunch For Delegates, Speakers & Partners

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Mark Milton-Edwards, Head of Health Solutions – Digital, Teva Pharmaceuticals

Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

Peer-To-Peer Discussions

13.10 Peer-To-Peer Discussions

A) E-detailing

Annelies Smits, Head of Marketing & Medical Sales - OTC & Infant Nutrition, Reckitt Benckiser

B) Telemedicine

Gianpaolo Cicchelli, Head of Sales & Marketing Oncology Woman Franchise, AstraZeneca

C) Social Media

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

D) Digital Health: The Patient & Pharmacy Perspective

Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing, McKesson

13.40 Afternoon Co-Chairs’ Opening Remarks

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Florent Edouard, SVP, Global Head of Commercial Excellence, Grünenthal

Virtual Customer Engagement | Panel Discussion & Q&A

13.45 Bring The Human Connection To Life Over The Screen: Embrace Virtual Engagement With Best-Practice Tips, Tools & Learnings To Maximise Virtual Platforms & Results

  • From HCPs to employees, explore the different requirements around virtual engagement to get
    the best results from stakeholders
  • Try to solve the impossible task of translating the physical into the virtual - but don’t expect
    the same results: what is the new measure of success?
  • Share and discuss the ways you have adapted to the loss of face-to-face contact: what were the success and failures and how do you continue to improve and make virtual the ‘new normal’?
  • Adapt your metrics to fit a new digital world to successfully measure ROI from a variety of platforms and channels

Laurence Proust, Multichannel Experience Director, Pfizer

Dan McLean, Director of Marketing, Communications & Membership, Crohn's and Colitis UK

Dr. Christian Velten, Global Head Medical Customer Experience, Roche

Jason Bonnett, Head Of Marketing, Sanofi

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

Elena Zhuravleva, Patient Partnership Director, Roche

Nuno Cunha, Customer Strategy Director, The Jansen Pharmaceutical Companies of Johnson & Johnson

Regulation Legal & Compliance | Panel Discussion & Q&A

14.15 Unlock The Complexity Of Compliance & Regulation, Navigate The Code & Foster Inter-Departmental Collaboration To Boost Your Digitalisation Journey

  • Bring legal, marketing and sales together to encourage agile working through digitalisation and drive compliant innovation
  • Create digital strategies confidently within the code: challenge risk-averse mindsets with robust internal guidelines
  • Be seen as a help, not a hindrance: in times of change, how has regulation been the driver behind new processes?
  • Challenge the code! How can the industry create a dialogue with regulators about creating code updates that reflect the current times?

Jolanta Wyszynska, VP Sustainability/Compliance Global BBU, Europe & Canada, Non Executive Advisor of GBS HUB Poland, AstraZeneca

Evi Mathiou, Legal, Compliance & Quality Manager, Novo Nordisk

Paul Dixey, Multichannel Lead, Novartis

Internal Cultures, Collaboration & Digital Transformation | Double Perspective

14.40 Drive Company-Wide Digital Confidence & Collaboration With An Innovative, Digitally-Savvy Workforce As Online Becomes The New Reality

  • Engage colleagues and instil a digital “mindset” to break down internal barriers and reap the benefits of digital across the business
  • Successfully translate digital marketing strategies and ensure your workforce understands the importance and advantages of digital
  • Overcome age, location and skill set barriers and provide support to drive the use of implemented tools

14.40 VIRTUAL! Cristian Perez, Head of Patient Advocacy & Communications - Oncology Business Unit - Iberia, Takeda

15.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

15.20 How Digital Technologies Can Strengthen Healthcare In A Post-Pandemic World 

  • Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
  • How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
  • How the relationship between pharma and the patient is evolving and deepening, between post trial and adoption

Andrew Dunbar, General Manager, EMEA, Appnovation

15.35 Afternoon Refreshment Break With Informal Networking

16.05 Bonus Session; Reserved For Exclusive Conference Partner

Data & Insights

16.20 Get Clever With Data & Gain A Deeper Understanding Of Customers To Drive Impactful Engagement Across Platforms 

  • Deliver a personal message in a busy online world by using data to help you accurately reflect the needs and wants of your customers
  • Reflect on analytics: which channels will drive meaningful connection with customers and cut through the noise?
  • Make the most of your digital platforms to collect data and use the insights they provide to tailor your next online move and boost engagement

Alexandra-Mareike Mehner, Head of Global Marketing, Communications BioMonitoring, Merck KGaA

Pharma Futures: 2021 | Panel Discussion & Q&A

16.45 Reflect On 2020 & Look Forward To 2021! How Has The Future Of Pharma Changed & What Is Necessary To Be Prepared?

  • Change doesn’t stop here! Keep the level of adaptation moving forward to stay ahead of the curve and be
    prepared for any situation
  • How will the face of pharma change in 2021? What new methodologies are on the horizon to innovate
    the industry and drive efficiencies?
  • Look to the future for new ways to build relationships and harness engagement and finally ditch tired webinars and Zoom calls

Noel Ortiz, Head of External Communications & Digital Outreach, Almirall

Oliver Gassner, Head of Digital Health Intelligence, EMEA, Bayer

David Ventura, Head of Marketing, Iberia, CSL Behring

Samuel Driessen, Senior Director External Channels & Content, Teva Pharmaceuticals

17.20 Afternoon Co-Chair’s Closing Remarks

17.30 Official Close of Conference

 

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