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Group Discounts Available – Book 4 For The Price Of 3! The Digital Pharmaceutical Conference Is Back With Its Biggest & Best Line Up To Date – 44 Speakers, From 30 Of The Top 50 Pharma Companies!

44 Pharma Brand Speakers Reveal Practical, Insight-Led Digital Strategies That Compliantly Exploit The Latest Technologies & Engage HCPs & Patients With Savvy Integrated Campaigns To Deliver Tangible Bottom-Line Results

  1. Translate Digital Strategies & New Tech Trends Into Tangible Results: Drive sales uplift and deliver better customer results with true digital integration
  2. Deliver What HCPs Really Want: Produce targeted, insight-led content and establish trusting, lasting relationships which drive sales
  3. Engage & Empower Patients: Optimise patient experiences with data-led insights to provide meaningful support, add value and boost positive brand image
  4. Digital Dinosaurs? Not Anymore! Driving Digital & Tech Advances In Pharma: Rapid-response communications for successful long-term customer engagement and meaningful ROI
  5. Optimise Digital Within Current Regulation: Gain clarity on current regulations to explore how to capitalise on digital opportunities and operate agilely
  6. Next-Level Analytics & Data Strategies To Inform Digital Investments: Exploit platforms and tools to deliver accurate digital strategy performance analysis and ROI
  7. Digital Health Revolution: The latest medical devices and innovations providing diagnostic and therapeutic solutions to revolutionise healthcare as we know it
  8. Transform Internal Cultures: Embed digital mindsets internally to successfully integrate digital channels into business as usual
  9. Confidently Grow Your Social Media Impact: Compliantly expand your online presence, extend your reach and deepen engagement

The Digital Pharma Advances Conference At A Glance

44

Senior-Level Speakers

18

International Perspectives

8

Years Of Insight & Inspiration

1

Inspiring Day

Why Attend The 8th Annual Digital Pharma Advances Conference? 


  • 44 Pharmaceutical Brands Speaking - 30 Of The Top 50 Leading Pharma Companies
  • 1 Day, London
  • 18 International Case Studies - 41 Speakers!
  • Fresh Insights, New Interactive Agenda
  • NEW Digital Health Trailblazers Panel
  • Legal & Compliance Panel
  • 5 Practical Breakout Discussions
  • 4 Interactive Panel Discussions: Customer Engagement, Tech and Digital Disruptors, Legal and Compliance and Digital Health
  • Networking Drinks Reception
  • UPDATED FOR 2020: Customer Engagement Panel: Insight-Led Strategies
  • Patient Advocacy & Doctor Group Perspectives
  • Unrivalled Senior Networking
  • Separately-Bookable, Post-Conference Multi-Channel Excellence In Pharma Workshop Day
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Our Previous Delegate Testimonials Speak For Themselves:


“High-energy, packed agenda, delivering some really interesting insights.” 

GSK

“Fantastic! Engaging speakers, real food for thought.” 

msd

“Some great insights into this exciting area with some good networking opportunities throughout.”

sanofi

“A great day for collaboration and learning. Challenging and inspiring.”

roche

44 Marketing & Digital Directors Tackle Your Toughest Challenges In 1 Day: Advanced Digital Strategies • Data-Driven Customer Engagement • Engaging HCPs & Patients • Technology & Digital Disruptors • Legal & Compliance • Data Strategy • Measurement & ROI • Digital Health • Internal Cultures, Digital Transformation • Social Media Results

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Why Not Get Involved With The Digital Pharma Advances Conference?

Can you help pharmaceutical companies enhance their engagement and analytics to drive sales? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@digitalpharmaconference.com

Book an exhibition stand and two delegate passes today for just £2,999+VAT. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

exhibition stand

Please See Below For The Digital Pharma Advances Conference Programme Outline


Powerfully Target & Engage HCPs & Patients & Deliver Real-World Results With Integrated, Innovative Digital Strategies. Customer-Centric, Value-Adding, Multi-Channel Digital Pharma Marketing Strategies: Fresh Insights From Digital Disruptors & Innovators To Empower The Salesforce, Maximise The Value Of Data, Customer Insight, Digital Health & Social Media Compliantly, Overcome Internal Barriers, Embed Digital Innovation & Prove ROI

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome & Interactive Voting Introduction & Morning Co-Chair’s Opening Remarks

Pieter De Muynck, Global Marketing Leader, The Janssen Pharmaceutical Companies

Hugo Fry, Managing Director, Sanofi UK

 ADVANCED DIGITAL STRATEGIES - Double Perspective

09.10 Innovation-Led Digital Strategies Which Translate Digital Success Into Tangible Results

09.10 Perspective One – Global
Eva von Waldegg, Head of Digital Marketing, Mylan

09.25 Perspective Two – UK
Enis Otuk, Head of Marketing UK, Mylan


09.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

 DATA INSIGHTS & CUSTOMER ENGAGEMENT - Panel

10.10 Truly Understand Customers With Insight-Led Strategies To Create Personas Which Ensure Content Has Meaningful Impact

Patric Jarchow, Head of Global Multi-Channel Strategy & Execution, Merck

Dr Christian Velten, Global Head Medical Customer Experience, Roche

 

Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

Claudia Adreani, Head of Customer Marketing, Boehringer Ingelheim

Simon Grime, Digital Engagement Director, Wilmington Healthcare

Christopher Meyer, France Immunology Ecosystem Head, UCB

Anastasyia Kolyasnikova, Head of Multichannel Marketing for HCPs, Sanofi

David Ventura, Head of Marketing Iberia, CSL Behring

Lode Dewulf, Chief Patient Officer, SERVIER

 ENGAGING HCPS

10.40 Confront Assumptions & Face Facts By Exploring What HCPs Really Want & Content That Meets Their Needs To Establish Trust-Based Relationships That Drive Long-Term Sales

Gurpinder Singh, Head of Digital Marketing & Sales Force Effectiveness, GSK India


11.00 Morning Refreshment Break With Informal Networking

 ENGAGING PATIENTS - Double Perspective

11.30 Empower Patients & Build Brand Reputation With Successful Value-Adding Digital Strategies That Provide Tailored Support & Information

11.30 Perspective One
Figen Şamdancı, Communications & Patient Relations Director, AbbVie Turkey

11.50 Perspective Two
Sabine De Beuf, Head of Corporate Communications, Public Affairs & Patient Advocacy, Bristol-Myers Squibb

 TECHNOLOGY & DIGITAL DISRUPTORS - Panel

12.10 From Dinosaurs Of Digital Industry To Titans Of Technology: Explore The Latest Innovations & Cross-Sector Learnings To Drive Digital Advancements Within Pharma

Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing, McKesson

Umair Aslam, e-Health Lead, Associate Director - Digital & Customer Solutions, MSD Norway

Ansaa Kpodo, Global Expert Marketing Director, Respiratory, GSK Consumer Healthcare

Anand Das, Regional Client Partner, Pfizer UK

 
 

 

Bram van Leeuwen, Lead Innovation Q&A BeNeLux, Sanofi


12.40 Morning Round Up

12.45 Lunch & Informal Networking For Delegates, Speakers & Partners

 INFORMAL PEER-TO-PEER DISCUSSIONS

13.15 Informal Peer-To-Peer Discussions

A) Collaboration

Jenny Royle, Patient Centricity Senior Programme Leader, Cancer Research UK Manchester Institute & The Christie NHS, Foundation Trust

B) Restructuring For Digital

Umair Aslam, e-Health Lead, Associate Director - Digital & Customer Solutions, MSD Norway

C) Company Culture

Rachael Mortimer, International Client Partner Lead, Pfizer

D) GDPR

E) A.I.


13.45 Afternoon Co-Chair’s Opening Remarks

Dr Rene Rust, Head of Global External Communications, GSK Vaccines

Lode Dewulf, Chief Patient Officer, SERVIER

 DIGITAL TRANSFORMATION - AN OPPORTUNITY FOR MEDICAL AFFAIRS

13.55 Digital Transformation

Christiane Nina Belly, MD, Global Medical Affairs Lead Digital Transformation, MSD

 LEGAL & COMPLIANCE - Panel

14.15 Regulation Is More Than A Limitation: Understand The Boundaries Of Current Regulation & How To Operate Agilely Within It To Take Advantage Of New Digital Opportunities

Luc Van Driessche, Head of Compliance, Roche

Jill Pearcy, Director Code Engagement, ABPI

Danny Mayhew, Director - Compliance Investigations - Europe, TMEA & JAPAC, Amgen

Evi Mathiou, Legal, Compliance & Quality Manager, Novo Nordisk

Sabrina Hueso, Senior Manager, Legal & Compliance Lead Iberia, Allergan

 DATA STRATEGY

14.45 Streamline Your Data Handling For Accurate Analytics That Enable Holistic Brand Strategies With A Personalised Touch

Speaker To Be Announced; Please Check Website For Updates

 MEASUREMENT & ROI

15.05 Is Digital Worth The Investment? Metrics To Monitor Your Digital Successes & Failures To Drive Conversions & Maintain Cost-Effectiveness

Uri Goren, Associate Director Digital Customer Engagement IM & EU, Teva

 DIGITAL HEALTH - Panel

15.30 Digital Health Trailblazers Revolutionising Healthcare With Devices That Deliver Precise & Personalised Medical Solutions

Laurence Proust, MCC & Insight, Director, Pfizer

Pieter De Muynck, Global Marketing Leader, The Janssen Pharmaceutical Companies

Dr Myles Furnace, Digital Health & Data Lead, IPSEN

Dr Samar Betmouni, Director Digital Health Enterprise Zone (Academic), University of Bradford

Yannis Pandis, Senior Manager - Business Technology Leader in Data Science & Digital Health, Johnson & Johnson

Alan How, Strategy & Operations - Global Commercial, Merck Healthcare KGaA


16.00 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

16.35 Afternoon Refreshment Break & Drinks Reception With Informal Networking

Enjoy a glass of wine and network with your peers

 INTERNAL CULTURES, DIGITAL TRANSFORMATION

17.00 Embed Digital Mindsets To Successfully Integrate Digital Channels Into Business As Usual For Fit-For-Future Pharma Organisations With Commercial Success, Efficiency & Innovation At The Heart

Samuel Driessen, Senior Director External Channels, Teva Pharmaceuticals

 SOCIAL MEDIA RESULTS

17.20 Get It Right! The Dos and Don’ts Of Social Media To Compliantly Maximise Engagement, Value-Added & Business Returns

Valerie Perruchot Garcia, Public Affairs & Communications Director, Janssen


17.40 Co-Chair’s Closing Remarks & Official Close Of Conference

Dr Rene Rust, Head of Global External Communications, GSK Vaccines

Lode Dewulf, Chief Patient Officer, SERVIER

PLUS! Don't Miss The Separately-Bookable Post-Conference Multi-Channel Excellence In Pharma Day, 30th January, Central London

Insight-Led Strategies To Align Multiple Channels, Teams & Systems & Drive Measurable Omni-Channel Success & ROI With Integrated, Profitable Customer-Centric Multi-Channel Excellence In Pharma. A One-Day, Separately-Bookable, Post-Conference, Practical Workshop, 30th January 2020, Central London

1. Debate The Value Of Multichannel: What do we actually mean by ‘multichannel’ in a digital world?
2. Deliver Stand-Out Customer Journeys: Place the customer at the heart of your strategy and use channels to create personalised interactions
3. Leverage Channel Analytics & Insights: Pinpoint the successes and shortcomings of different platforms to inform actionable strategies
4. Fresh Insights Into Global & Local Models: Scale your strategies up and down to gauge the effectiveness of campaigns and reach a broader audience
5. Empower Your Salesforce With CRM: Strengthen your team with digital tools and CRM to manage and record engagement to enable repeat successes
6. Real Examples of Multichannel Stakeholder Engagement In Action: Using gamification and edutainment to drive dialogue on pressing issues and encourage discussion among stakeholders
7. Grow Social Media In Your Multichannel Mix: Integrate social with other channels and apply concrete benchmarks to ensure you keep pace with competitors
8. What Does Success Look Like? Determine the right metrics and KPIs to find the optimum mix and exploit it to drive long-term sales
9. Drive Engagement With Quality Content: Customer-led content that speaks to customer needs to guarantee longer-term engagement

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09.00 Registration, Morning Coffee & Objective Setting

09.30 GIC Welcome & Morning Chair’s Opening Remarks

Dr. Tim E. Fischer, Director, Head of Channel Evolution and Operations, Merck

 MULTI-CHANNEL IN A DIGITAL WORLD

10.00 Multi-Channel, Omni-Channel, Digital - What’s In a Name… Isn’t It Just Marketing?

Paul Dixey, Multi-Channel Lead, Novartis

 END-TO-END CUSTOMER JOURNEYS

10.25 From First Contact: Ensure The Customer Sits At The Centre Of Your Strategy With Personalised, Meaningful Interactions That Deliver Better Experiences & Build Lasting Relationships

Caroline Vervloed, Head of Marketing & E-commerce, Alcon Health Care S.A

 STAKEHOLDER ENGAGEMENT - Case Study

10.45 Leverage Multi-Channel Platform Strategies To Engage Multiple Stakeholders

David Ventura, Head of Marketing Iberia, CSL Behring


11.05 Morning Refreshment Break With Informal Networking

 GLOBAL/LOCAL

11.35 Translating Multi-Channel Strategies Between Global & Local Regions

Patric Jarchow, Head of Global Multi-Channel Strategy & Execution, Merck

 MULTI-CHANNEL IN A DIGITAL WORLD

12.05 What’s In A Name? Debate The Value & Impact Of Multi-Channel To Pharma Marketing In A Digital World

Stefania Alvino, Multi-Channel Manager, Daiichi Sankyo Italy


12.35 Lunch & Informal Networking For Delegates, Speakers & Partners

13.35 Afternoon Chair’s Opening Remarks

Dr. Tim E. Fischer, Director, Head of Channel Evolution and Operations, Merck

 CRM

13.50 Effective CRM Strategies To Put The Customer At The Centre Of Your Comms

Julian Sadovy, Digital Manager, Multichannel Marketing & Sales Champion, Bayer


14.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

 SOCIAL MEDIA IN THE MIX

14.50 Increasing The Impact Of Social Media In The Multi-Channel Mix With Creative Integration & Usage

Speaker To Be Announced, Please Check The Website For Updates.


15.20 Afternoon Refreshment & Informal Networking Break

 DIGITAL TRANSFORMATION

15.50 Creating Better Customer Insights Through Multi-Channel Management - A Pitfalls & Experience View

Dr. Tim E. Fischer, Director, Head of Channel Evolution and Operations, Merck

 INNOVATIVE STAKEHOLDER ENGAGEMENT - Case Study

16.20 From interactive games and fictional films to other digital media, how can we use digital to drive dialogue on challenging issues? How can we encourage discussion and new perspectives amongst stakeholders on healthcare challenges, including patient access and medicine costs, to drive better collaboration and solutions?

Stacey Minton, Sr. Director, Corporate Communications, Worldwide Markets, Celgene

 MEASUREMENT, CHANNEL ANALYTICS & INSIGHTS

16.50 Map & Measure Customer Engagement Across Every Channel To Translate Behavioural Insights Into Responsive Channel Strategies


17.10 Chair’s Closing Remarks & Official Close Of Multi-Channel Excellence Day

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