≡ Menu

We Hope You Enjoyed The Digital Pharma Advances Conference…. Have You Seen Our Sister Event?

The Pharma Social Media Conference

24 Pharmaceutical Brands To Speak At Europe's Leading One-Day Pharma Social Media Conference: Drive Engagement & Add Value With Compliant, Impactful Strategies

Balance Risk & Reward! Future-Focused, Next-Level Patient, HCP & Internal Stakeholder Engagement Strategies Which Take Advantage Of New Opportunities & The Latest Tech Innovations Within The Regulatory Framework To Prove Social Media As A Strategic Value Creator With Measurable Impact

3rd Annual, One-Day Conference & Networking Event, Led By Pharmaceutical Brands For Pharmaceutical Brands. 27th JuneOne America Square, London.

Does The Reward Justify The Risk? Stay Ahead Of The Competition With Innovative, On-Trend, Compliant Social Media Strategies Which Maximise Patient, HCP & Internal Stakeholder Engagement & Demonstrably Impact Business Results

1. Maximise Patient Engagement, Awareness & Interaction: Next-level strategies to drive true patient engagement across social media platforms

2. Navigate The Regulatory Landscape Successfully & Safely: Overcome the hurdles of industry regulations to boost social media engagement and results

3. Results-Driven, Value-Focused Measurement Strategies: Measure and prove the long-term impact and ROI of social media activites

4. Meet HCP Expectations & Capture Their Attention: Tailored strategies to influence and engage HCPs with relevant, engaging social media content

5. Change Mindsets, Win Business-Wide Buy-In: Bring about real change, improve internal processes and embed support for social media strategies

6. Stand-Out, Long-Term Social Media Strategies: Shape impactful, engaging and compliant multi-channel strategies which meet your objectives and boost results

7. Drive Success With Emerging Trends & New Technologies: Keep up with the latest opportunities to innovate social media strategies – within the regulatory framework!

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks

Pelin İçil, Marketing Manager, Women’s Healthcare & Men’s Healthcare, Bayer

Jason Browning, Global Head of Digital Communications & Social Media, Novartis

SOCIAL MEDIA STRATEGY - DOUBLE PERSPECTIVE

09.20 Boosting True Patient Awareness, Interaction & Engagement Across Social Media Touchpoints With Next-Level, Compliant Engagement Strategies

Ruth Wilson, Global Head of Patient Advocacy, Teva Pharmaceuticals

Stefania Alvino, Multichannel Manager, Daiichi Sankyo

Morten Remmer, Chief Growth Officer, LEO Innovation Lab

Karol Poznanski, Associate Director, Policy & Communications Lead, MSD Poland

SOCIAL MEDIA STRATEGY - DOUBLE PERSPECTIVE

09.50 Don’t Just Follow The Crowd! Shaping An Objective-Led, Long-Term Social Media Strategy With Measurable Impact

Perspective One:
Alex Saunders, Head Global Digital Communications, GSK

Perspective Two:
Frank Sielaff, Head of Digital Channels, Group Communications, Merck

Axel Löber, Head of Corporate Branding & Strategic Communications Projects, Merck

10.30 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help pharmaceutical brands unlock the power of social media? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@pharmasocialconference.com

11.00 Morning Refreshment Break With Informal Networking

PLATFORM SNAPSHOT: TWITTER

11.30 Exploring new, innovative ways of using Twitter in pharma; what are the next steps we can take?

Sarah Holiday, Social Media Strategy Lead, (Europe, Japan, South Korea, Australia, New Zealand), Pfizer

ENGAGING HCPS

11.45 Capture Attention & Drive Long-Term, Successful Relationships With Best-Practice Approaches To Influencing & Engaging HCPs On Social Media

Serli Çubukçu, Digital & Multichannel Communications Marketing Manager, Sanofi Consumer Healthcare Turkey

REGULATORY CONTEXT - Q&A PANEL

12.05 Overcoming The Challenges & Restrictions Of Industry Regulations To Maximise The True Potential & Value Of Social Media As An Engagement-Boosting Channel

Aileen Thompson, Executive Director, Communications, Association of the British Pharmaceutical Industry (ABPI)

12.35 Lunch For Delegates, Speakers & Partners

PEER DISCUSSIONS

13.10 Informal Peer-To-Peer Discussions (20 Minutes During Lunch)

A) Monitoring & KPIs:
Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring, Merck

C) Paid Social Media
János Pénzes, Digital Center of Excellence Lead,
Gedeon Richter Plc

E) Recruitment
Denisa McKnight, Global Leader Operational Intelligence & Innovation, Roche

B) Reputation Building
Angela Wale, Channel Marketing Manager
for Pharma & Public Sector, Celesio UK

D) Corporate Perspective
Audrey Liechti, Senior Communications Manager,
Takeda UK Ltd

13.35 Co-Chairs’ Afternoon Remarks

Pelin İçil, Marketing Manager, Women’s Healthcare & Men’s Healthcare, Bayer

Jason Browning, Global Head of Digital Communications & Social Media, Novartis

CASE STUDY

13.50 Marketing Outcomes In The Medical Environment

Andy Stafford, Commercial Director, Nitro Digital

PLATFORM SNAPSHOT: LINKEDIN

14.05 Exploring The Latest Trends, Technology Developments & New Innovations To Drive Social Media Success, Compliantly

Alexander Robbie, Digital Planning Lead, Roche

Anand Das, Regional Client Partner, Pfizer

János Pénzes, Digital Center of Excellence Lead, Gedeon Richter Plc

Sarah Mewton, PA & Communications Director, Zoetis

PLATFORM SNAPSHOT: LINKEDIN

14.35 How successfully are pharma companies using LinkedIn and for what purpose? Recruitment, stakeholder engagement, social selling, employee advocacy…what works best?

Cyril Mandry, Customer Engagement & Social Media Director Europe, MSD

EMERGING TRENDS & TECHNOLOGIES PANEL

14.50 Measuring & Proving The Impact, Value & ROI Of Social Media Strategies To Secure Senior Buy-In & Inform Results-Driven Future Strategies

Denisa McKnight, Global Leader Operational Intelligence & Innovation, Roche

15.10 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help pharmaceutical brands unlock the power of social media? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@pharmasocialconference.com

15.30 Afternoon Refreshment Break With Informal Networking

PLATFORM SNAPSHOT: FACEBOOK

16.00 What’s next for Facebook? What is best practice in our industry and what can make a real difference?

Zsuzsa Beke, Head of Communications & Government Relations, Gedeon Richter Plc

INTERNAL BUY-IN

16.15 Boosting Your Influence & Changing Mindsets To Secure Internal Buy-In & Drive Business-Wide Support For Social Media Success

Jannick Larsen, Senior Manager, Customer Experience Europe, Teva

16.35 Co-Chairs’ Closing Remarks

16.45 Official Close Of Conference Day

“Great opportunity to listen to advances. Really enjoyed the opportunity to meet with industry colleagues.” Almirall

“High-energy, packed agenda, delivering some really interesting insights.” GSK

“Fantastic! Engaging speakers, real food for thought.” MSD UK

“Insightful experience and comforting that all pharma companies are experiencing similar challenges.” GSK

Please watch this space for more information about upcoming conferences. If you have any questions or would like to get involved in an upcoming conference, please call +44 (0)20 3479 2299, email info@digitalpharmaconference.com or provide your details below.