A Practitioner Forum For Digital Pharma: Real Programmes, Real Results Embrace AI Integration Safely To Take HCP Engagement To The Next Level & Deliver Real Omnichannel Impact For Customers & Patients
AI-Powered, Customer-Centric & HCP-Engaging Omnichannel Digital Pharma Marketing Strategies
27th January 2027 • Main Conference
The Grand Ballroom, Grand Connaught Rooms, London
28th January • Half Day Workshop • London
Satisfaction Rate
Digital Pharma Marketing Leaders
Panel Discussions
One Insight-Packed Day
35+ Digital Pharma Marketing Leaders Share Genuine Insights, Actional Tactics & Real Results Across Integrating AI, HCP Engagement, Omnichannel Delivery & More – In 1 Genuinely Valuable Day
Send 4 delegates for the price of 3 OR send 3 and get your third place half price!*
* This applies to inhouse practitioners only, not agencies and suppliers, and cannot be used in conjunction with any other discounts, including early bird offers.
The 15th Annual Edition Of This Industry-Leading Digital Pharma Conference With Speakers From Across Europe’s Top Pharma Companies
1
Maximise The Impact Of AI Integration:
Cut through the noise and find the AI tools and programmes delivering real commercial and practical value
2
Value-Adding Omnichannel:
Join the dots of complex omnichannel campaigns to deliver campaigns and journeys that really influence your audience
3
Next-Gen HCP Engagement:
Reduce complexity and pain points for HCP’s and engage them with what they want, when they want it
4
Align Compliance With Business Outcomes:
Ensure compliance and marketing are hand in hand to maximise engagement without compromising on compliance
5
Join The Dots Between Digital & The Field Force:
Strengthen ties between digital tend field teams and bring them on the digital journey for long-term success and joined up engagement
6
Unlock AI Data Insights:
Harness AI to unpick data trends and turn contextless information into actionable, valuable insights
7
In-Depth Peer Discussions:
Dig deeper into compliant AI marketing, marketing to gen AI and more
8
Balancing Human & Digital Customer Experiences:
Deliver digital customer experiences that align with customer needs whilst maintaining that critical human touch
9
Gold-Standard Change Management:
Foster a digitally savvy company culture that ensures cross-functional adoption and success
10
Customer-Centric Journeys:
Meet customers where they are and inspire action through seamless journeys built around them
11
Powerful Digital Transformation:
Embed digital tools throughout teams and organisations and maximise their business impact
12
Measuring & Showcasing Success:
Measure what matters, ignore what doesn’t and showcase the value of digital marketing strategies
Brand New For 2027
- Unmissable Insights from a senior line-up of pharma professionals, including Heads and Directors
- Of The World’s Top 30 Pharma Companies represented
- Half-Day AI Workshop (28th January) deep-diving into all the latest practical applications of AI in pharma
- International Speaker Line-Up with speakers and perspectives from different countries
- 4 Interactive Panels with your chance to put burning questions straight to the expert
- Post-Workshop Drinks Reception for in-depth networking and relationship-building
- Informal Peer-To-Peer Breakout Discussions & 2 Hours Of Dedicated Networking Time to forge key new connections with relevant industry peers
Why This Conference? What Makes This Event Worth Your Time Away From The Office?
- New speaker charter – our experts promise to share their real insights, real programmes and actionable takeaways; digital strategies delivering real results.
- Insights from the biggest players in pharma, with some of the world’s top 30 pharma companies on the speaker line-up.
- Senior speakers, with Heads and Directors sharing their hard-won expertise.
- Europe-wide international perspective, with many countries represented.
- Extensive, deep-level networking with peers, with opportunities to discuss critical topics with candour and depth.
- Benchmark your strategies and programmes against the rest of the industry.
- 5 panel discussions with live Q&A allowing you to put your key questions to a range of industry experts.
- Informal breakout discussions to deep-dive into key topics, helping you to be a part of the discussion.
- Challenge your thinking and gain perspectives from across the industry.
- Return with fresh practical insights to upskill you and your team for the year ahead.
PRE-CONFERENCE AI APPLICATIONS WORKSHOP 27TH JANUARY 2026
- Pre-Conference Half Day AI Applications Workshop – New For 2026
- Theme: Practical, Actionable, Compliant & Patient-Centric Pharma AI Strategies
- 8 Pharma Brand Speakers Including Pfizer, Novartis, Roche, Sanofi and Novo Nordisk to name a few
- Deep-Dive Into Real-World Use Cases & Regulatory Requirements To Enhance Engagement, Revitalise Content Creation & Boost Omnichannel
Past Attendees Say It Best…
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