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Just 3 Weeks Until 36 Pharmaceutical Brands Explore Engaging, Results-Driven, Digital Pharma Multi-Channel Marketing Strategies

Boost Measurable Business Performance Within A Regulatory Context With Value-Adding HCP Patient & Stakeholder Engagement & Sophisticated Multi-Channel Strategies Which Harness The Latest In Digital, New Technologies, Data & Social Media.

A One-Day, Industry-Led, Conference, 30th January, One Great George Street, London PLUS Separately-Bookable, Post-Conference Multi-Channel Excellence Day, 31st January, Asia House, London

PLUS! Don't miss our separately-bookable, post-conference Multi-Channel Excellence In Pharma Day on 31st January. Learn from senior speakers including GSK, Pfizer, Sanofi, Merck and discover how to align multiple systems, channels and departments for measurable omni-channel success for integrated, profitable multi-channel excellence in pharma.

Increase Integrated Multi-Channel Capabilities By Transforming Internal Cultures & Securing Stakeholder Buy-In To Boost Business Performance With Innovative HCP & Patient Engagement Strategies

  1. Integrate Future-Facing Digital & Technology Innovations – Now! Emerging, profitable and experience-enhancing digital innovations
  2. Seamless, Savvy Multi-Channel: Road map long-term strategies and capitalise on quick wins for impactful multi-channel success
  3. Change, Transformation, Culture – Secure Buy-In & Investment For The Pharmaceutical Organisation Of The Future: Overcome siloed departments and influence internal stakeholders for digitally-embedded, customer-centric organisations
  4. Deliver Unparalleled Patient & HCP Engagement: Tap into customer mindsets for attention-grabbing, influential and insight-led campaigns
  5. Creativity Within The Regulatory Context? Collaboration within regulations to deliver compliant, innovative campaigns
  6. Data & Analytics Advances: Sophisticated customer data use and insights which enable targeted, value-adding strategies
  7. Measuring The Value Of Digital: Evidence digital’s impact on the bottom line and to the customer to secure ongoing investment and inform future strategies
  8. Next-Level, Integrated Social Media Strategies: Practical approaches for compliant customer activation and engagement on social media
KRISTINA'S 20TH BIRTHDAY

10 NEW CONFERENCE FEATURES FOR 2018:

  1. Cross-Sector Inspiration From Regulated Industries: Shape best practice
  2. New! Decision Maker Insights: Just what will win hearts, minds and investment?
  3. Networking Drinks Reception
  4. New Content: Multi-Channel Teams, Change, Transformation, Culture & Decision-Makers: Buy-In & Investment, Regulatory Context Q&A
  5. Code-Specific Networking: How do local pharmaceutical professionals innovate within the code?
  6. Regulatory Context Q&A. Hear code perceptions of digital
  7. 4 Interactive Panels
  8. 5 Peer-To-Peer Discussions
  9. 16 UK Perspectives, 19 European Views: Take inspiration from your own country – and across Europe!
  10. Benchmarking & Voting

Can you help pharmaceutical organisations drive profitable digital strategies? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com.

Book your exhibition stand and two delegate passes for just £2,999 +VAT. Click here to book a stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

Group Discounts Available! Send 4 For The Price Of 3

Limited Places Available

The Digital Pharma Advances Conference: 30th January

Secure Buy-In & Transform Cultures For Next-Level, Customer-Centric Patient & HCP Experiences With Engaging, Results-Driven Multi-Channel Digital Pharma Marketing Strategies

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A One-Day, Industry-Led, European Conference, 30th January 2018, One Great George Street, London PLUS Separately-Bookable Multi-Channel Excellence Day, 31st January, Asia House, London

08.30 Registration, Coffee & Introductory Code-Specific Networking Discussion Zones

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair’s Opening Remarks

Pelin İçil, Marketing Manager, Women's Healthcare & Men’s Healthcare, BayerSaidat Amirkhanova, EMEA Digital Marketing Manager, Abbott


TECHNOLOGY & DIGITAL INNOVATION PANEL

09.15 Digital & Social Media Are Not New! What Is? How Can Pharma Professionals Adopt, Apply & Integrate New Technologies & Digital Opportunities To Meet Changing Patient & HCP Needs & Market Trends?

Sophie Park, Global Digital Health Initiatives & Digital Innovation, BayerDigPharma2018_Bayer(sophie)Adam Higgins, Senior Director, AstraZeneca Global Digital, AstraZeneca
Anand Das, Regional Client Partner, Pfizer

Paul Middle, Global Partnering Director, Connected Insurance, RSA (Cross-Sector Perspective)Peter Veash, CEO, The Bio Agency
Peter Veash @ bio


MULTI-CHANNEL INTEGRATION

09.40 Real-Word, Practical Insights Into Creating Integrated & Innovative Multi-Channel Digital Marketing Which Boosts Engagement & Sales
Jose Luis Luna, Sr. Associated Director, Global Marketing - Specialty Care Business (Rare Diseases), Boehringer Ingelheim


MULTI-CHANNEL TEAMS

10.00 Drive Business Growth With Pragmatic Multi-Departmental Integration Strategies Which Foster Co-Operation, Collaboration & Commercial Success
Speaker to be confirmed


CASE STUDY WITH AKTANA

10.20 Case Study With Aktana

10.35 Morning Refreshment Break With Informal Networking

CHANGE, TRANSFORMATION, CULTURE: DOUBLE PERSPECTIVE

11.05 Affecting Change, Influencing Internal Culture & Successfully Transforming Into A Digitally-Embedded & Customer-Centric Pharmaceutical Business

Frank Sielaff, Head of Digital Channels - Group Communications, Merck
Axel Löber, Head of Corporate Branding & Strategic Communication Projects, Merck


CASE STUDY WITH STICKYEYES

11.25 Suffering From Digital Inertia? What Your Agency Should Be Telling You In 2018
Paul Hill, Director, Stickyeyes


DECISION MAKERS: BUY-IN & INVESTMENT

11.40 Capitalise On Digital & Multi-Channel With Winning Propositions Which Guide Decision-Maker Perceptions, Secure Digital Investment & Achieve Stakeholder Buy-In
Tina Cracknell, Digital Marketing Manager, UBS

CASE STUDY WITH WITHIN3

12.05 Engaging Key Customer Segments Regularly, Efficiently & Compliantly Via Online Discussions
Peter Gannon SVP, Business Partner, Within 3

12.20 Lunch & Informal Networking For Delegates, Speakers & Partners


PEER DISCUSSIONS

13.05 Informal Peer-To-Peer Discussions

A) Compliant, Consistent Social Media
Facilitated by: Sarah Holiday, Social Media Strategy Lead EJANZ, Pfizer

B) Connected Devices
C) Engaging, Compliant Content
D) AI Applications
E) Leveraging Mobile

13.25 Co-Chair’s Afternoon Opening Remarks


REGULATORY CONTEXT Q&A

13.35 Innovating Within The Regulatory Framework In A Compliant & Safe Way, Supported By Legal, Compliance, Ethics & Risk-Averse Decision Makers

Evgeny Tilezhinsky, Compliance & Ethics Lead Central & Eastern Europe, Bristol-Myers Squibb


CASE STUDY WITH NITRO DIGITAL

14.00 Digital Marketing Is Like A First Date
Andy Stafford, Commercial Director, Nitro Digital


PATIENT ENGAGEMENT - BEYOND THE PILL

14.15 Tap Into Patient Needs & Mindsets To Develop Customer-Centric Digital Marketing Strategies
Frederic Ohayon, Digital Multichannel & CRM Director, AstraZeneca


HCP ENGAGEMENT - DOUBLE PERSPECTIVE

14.35 How Can Pharma Brands Leverage Digital & Technologies To Target, Influence & Engage HCPs In A Meaningful Way?

Tim Cave, VP - Head Medical Affairs Strategic Planning & Digital Practices, GlaxoSmithKlineDigPharma2018_GSK(Tim)Tinkara Pavlovcic Kapitanovic, Associate Director Digital Marketing, Worldwide Commercialisation, Bristol-Myers Squibb


MAKING DIGITAL ANALYTICS ACTIONABLE

15.10 Learn How You Can Use Metrics & Behavior Data To Shape Your Path To Digital Success
Stéphanie Perez, Product Owner - Analytics, Site Improve


CUSTOMER ENGAGEMENT

15.25 Refining Your Digital Customer Engagement Strategy For Compelling, Attention-Grabbing Campaigns With Insight-Led, Tailored Digital Communications & Value-Adding Propositions

Iain Holloway-McLean, Director, Global HCP/EE Engagement, Global Medical, GlaxoSmithKlineMaarten Van Essen, Customer Experience Design, TakedaOliver Gassner, Global Innovation Manager Digital Health, Bayer Business ServicePLUS! Cross-Sector Perspectives From:
Keith Fletcher, Head of Customer Experience, End-To-End Journeys, E.ONJenny Royle, Patient-Centricity Senior Program Leader - Digital Experimental Cancer Medicines Team, Cancer Research UKAnthony Scammell, Strategic Service Development Director, Old Mutual Wealth

15.50 Afternoon Refreshment Break With Drinks Reception
Enjoy a glass of wine, relax and network with your peers!


CASE STUDY WITH ANTHILL

16.20 Are You CPR Certified? Don’t Let Your Digital Transformation Die On The Table
Sari Carter, Digital Strategist, Anthill Agency A/S
Sari @ Anthilll


DATA & ANALYTICS - TARGETING

16.45 Enabling Data-Driven Decision Making Within Pharma: Sophisticated Analytics For Targeted & Profitable Customer Strategies
Murat Zubcevic, Global Head Of Digital Interaction Management, Lundbeck


MEASUREMENT & ROI

17.05 Demonstrate Digital Pharma Success With Robust Measurement Approaches Which Prove The Value Of Digital, Secure Continued Investment & Inform Future Strategies
Michael Baden, Marketing Manager Customer Engagement, AstraZeneca


SOCIAL MEDIA

17.25 Practical, Evidence-Based Communication Methodologies To Optimise The Use of Social Media Compliantly In Your Marketing Mix
Dermot Giles, Director Marketing Special Projects - Europe & Australia, Grünenthal GmbH

17.45 Co-Chairs Closing Remarks & Official Close Of Conference

The Multi-Channel Excellence In Pharma Day: 31st January

Align Multiple Systems, Channels & Departments For Measurable Omni-Channel Success Integrated, Profitable Multi-Channel Excellence In Pharma

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A One-Day Separately-Bookable, Multi-Channel Excellence Day, 31st January 2018, Central London.

08.45 Registration, Networking Objectives & Meet & Greet

09.15 Morning Chairman’s Opening Remarks
Anand Das, Regional Client Partner, PfizerKumaran Krishnan, Associate Director MSL & Digital Transformation, Teva Pharmaceuticals


MEASUREMENT

09.25 How Effective Are Your Multi-Channel Strategies? Measurement Techniques Which Identify & Quantify Multi-Channel Success, Failure & Room For Improvement
Jalilah Gibson, Global Digital Campaign Platforms Lead - MCM Platforms/Franchises, GSK


CHANNEL ANALYTICS

10.00 Analysing Individual Channel Performance & Identifying Areas Of Growth & Opportunities For Better Overall Channel Alignment, Collaboration & Integration

10.30 Morning Refreshment Break & Informal Networking


GLOBAL/LOCAL

11.00 Translating Global Multi-Channel Strategies To Local
Patric Jarchow, Head of Global Multi-Channel Strategy & Execution, Merck


BUSINESS CASE

11.30 Compiling A Confidence-Bolstering, Data-Driven Multi-Channel Business Case Which Guides Perceptions & Inspires Backing
Nigel Olsen, Multichannel Marketing Manager - General Medicines Division, Sanofi


MULTI-CHANNEL CASE STUDY

12.00 Case Study With Nitro Digital
Andy Stafford, Commercial Director, Nitro Digital

12.20 Lunch & Informal Networking For Delegates, Speakers & Partners

12.50 Informal Peer-To-Peer Discussions

13.20 Afternoon Chairman’s Opening Remarks


MULTI-CHANNEL SILOS - DOUBLE PERSPECTIVE

13.30 Engaging Colleagues Around The Journey From Multiple-Objective, Siloed Working To Effective, Co-Operative Multi-Departmental Collaboration

13.30 Perspective One
Ourdia Ferhat, Global Digital & Multichannel Deputy Director, Sanofi Pasteur Lyon France

14.30 Perspective Two
Frank Sielaff, Head of Digital Channels - Group Communications, MerckAxel Löber, Head of Corporate Branding & Strategic Communication Projects, Merck

14.30 Bonus Session; Reserved For Exclusive Partner. Can you help pharma organisations drive multi-channel excellence? For more information on how to get involved please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

14.50 Afternoon Refreshment Break With Informal Networking For Delegates, Speakers & Partners


SOCIAL MEDIA IN THE MULTI- CHANNEL MIX

15.10 Increasing The Impact Of Social Media In The Multi-Channel Mix With Creative Integration & Usage Strategies
Rebecca Joslin, Senior Director - Global Digital Engagement Strategy Lead, Shire


MULTI-CHANNEL EXCELLENCE

15.40 Multi-Channel Case Study
Stefania Alvino, Multichannel Manager, Daiichi Sankyo


MULTI-CHANNEL CONTENT

16.10 Content Is Still King! Publishing Cost-Effective Insight-Led, Multi-Channel Content Which Delivers Results Across Every Channel

Speaker To Be Announced: Please Check Website For Updates

16.40 Official Close Of Conference & Chair's Closing Remarks

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Digital Pharma Advances Conference or The Multi-Channel Excellence In Pharma Day, please email info@digitalpharmaconference.com or call +44 (0)20 3479 2299.