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Book A Virtual Pass Before Tomorrow & Save £100! Join 34 Pharma Brand Speakers Including Pfizer, AstraZeneca, Merck & More On 26th January 2022...

New & Innovative Strategies To Power Digital Advances & Post-Pandemic Visions: Customer-Centric, Pioneering Omni-Channel Digital Pharma Marketing Strategies. Power Patient Participation & Deliver Ultimate HCP Engagement In The Post-Pandemic World – Optimise Omni-Channel & Score Impressive Customer Engagement – Drive Digital Innovation & Tech Adoption – Uncover Critical Insights From Data & Compliance & Measure Digital ROI.

A Brand-Led, One-Day, Virtual Conference & Networking Event, 26th January 2022

New & Innovative Strategies To Power Digital Advances & Post-Pandemic Visions: Customer-Centric, Pioneering Omni-Channel Digital Pharma Marketing Strategies. Power Patient Participation & Deliver Ultimate HCP Engagement In The Post-Pandemic World – Optimise Omni-Channel & Score Impressive Customer Engagement – Drive Digital Innovation & Tech Adoption – Uncover Critical Insights From Data & Compliance & Measure Digital ROI

A Brand-Led, One-Day, Virtual Conference & Networking Event, 26th January 2022

34 Pharma Brand Speakers Share Unmissable Insights & Post-Pandemic Lessons Learned To Power Patient Participation & HCP Engagement, Optimise Omni-Channel, Score Impressive Customer Engagement, Drive Digital Innovation & Tech Adoption & Maximise Data & Insights To Deliver Tangible Results


 

  1. Pharma’s Pioneering Digital Advances & Post-Pandemic Visions: Uncover the latest digital opportunities to thrive in the digital-first world and uncover critical lessons learned
  2. Optimise Patient Engagement & Participation: Leverage digital channels, platforms and comms to improve end-to-end patient experiences and drive better outcomes
  3. Seamless & Integrated Omni-Channel Success: Determine the right mix of channels for your multi-channel strategies to deliver exceptional experiences
  4. Deliver Ultimate HCP Engagement: Actionable insights to drive personalised digital HCP journeys and achieve enhanced engagement
  5. Brand New, Targeted & Impressive Customer Engagement Strategies: New channels and platforms to engage customers virtually with best-practice tips, tools and learnings
  6. Digital Innovation, AI, Tech Adoption & Seamless Implementation: How can digital and tech effectively and actively support the pharma marketing and wider commercial functions?
  7. Unlock The Power Of Data & Insights: Streamline real-world data and generate meaningful insights to drive healthcare improvements
  8. First-Hand Regulatory, Legal & Compliance Insights: Create digital strategies confidently within the code of compliance by unpicking the boundaries and complexities
  9. Measure Digital Success, Prove ROI: Metrics and measurement tools to demonstrate the impact of your digital efforts to validate long-term investment

Why Attend The Digital Pharma Advances Conference?

  • 34 Pharma Pioneers Share Unmissable Insights & Learnings
  • 97% Average Satisfaction Rate
  • 4 Panel Discussions: 1) Digital Innovation & Tech Adoption 2) Omni-Channel Success 3) Customer Engagement 4) Regulation, Legal & Compliance
  • 10 Years Leading The Market
  • 15 International Perspectives!

Can You Help Pharmaceutical Companies Drive Engagement & Maximise Sales? Join Our Impressive Line-Up Already Confirmed To Speak! Now Is Your Chance To Get Involved At The Earlybird Rate & Save £1,000...

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. We also have a dedicated conference app for easy viewing! Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one

“High-energy, packed agenda, delivering some really interesting insights.” GSK

“A great day for collaboration and learning. Challenging and inspiring.” Roche

“Fantastic! Engaging speakers, real food for thought.” MSD UK

New & Innovative Strategies To Power Digital Advances & Post-Pandemic Visions: Customer-Centric, Pioneering Omni-Channel Digital Pharma Marketing Strategies. Power Patient Participation & Deliver Ultimate HCP Engagement In The Post-Pandemic World – Optimise Omni-Channel & Score Impressive Customer Engagement – Drive Digital Innovation & Tech Adoption – Uncover Critical Insights From Data & Compliance & Measure Digital ROI

Please see the agenda outline below or click here to view the full conference programme >>.

08.30 Registration, Informal Networking & GIC Welcome

09.00 Morning Co-Chairs’ Opening Remarks

Uri Goren, Director, Head of Digital Engagement & Capabilities, Teva Pharmaceuticals

Samuel Driessen, Head of Global Commercial Platforms & Operations, Teva Pharmaceuticals

DIGITAL STRATEGIES - Double Perspective

09.10 Post-Pandemic Visions! Identify Digital Strategies Which Truly Align With Business Objectives To Further Advance The Application Of Digital Within Pharma Today

  • What's next, what's new, what's the impact? Uncover the latest opportunities to thrive in the digital-first world
  • The calm after the storm… regroup, restrategise and re-evaluate to move forward with innovative digital engagement and capabilities fit-for-future
  • How has the rapid acceleration of digital changed the pharma and healthcare landscape in long-term? What’s here to stay and what will go back to ‘normal’?

09.10 Perspective One

Gözde Ünverdi Arslan, Head of Marketing & Market Access, Eastern Europe & Frontier Markets, Roche

09.30 Perspective Two

Arnaud B. Muller, Digital Portfolio Director, Specialty Medicines, Daiichi Sankyo Europe

PATIENT ENGAGEMENT & PARTICIPATION

09.50 Fully Leverage Digital To Optimise Patient-Pharma Interactions, Demonstrably Improve End-To-End Patient Experiences & Drive Improved Patient Outcomes

  • The patient will see you now! How can pharma shift from traditional HCP product marketing strategies to a patient-focused approach?
  • Maximise easy-to-use channels and platforms to drive fit-for-future patient engagement models to secure increased and impactful patient participation
  • Go beyond paying lip service to patient engagement by truly embedding patients at the heart of strategic decision making
  • As patients become empowered with the greater level and access to data, how will this affect the way pharma markets products?

Mariana Fiordilino, Senior Legal & Compliance Director, Novo Nordisk Argentina

10.10 Bonus Session; Reserved For Exclusive Conference Partner

10.40 Morning Refreshment Break With Informal Networking

OMNI-CHANNEL SUCCESS - Q&A Panel

11.10 Optimised Digital Touchpoints! Drive Integrated, Insight-Led Strategies Across Omni-Channel To Deliver Exceptional Experiences & Measurable ROI

  • From multi-channel excellence to omni-channel success, design and implement a truly seamless experience which builds long-lasting relationships
  • Step by step… define your user journey, build in personalisation and adapt channel strategies to fully optimise omni-channel
  • Map and measure! Ensure your omni-channel strategies are driven by KPIs, efficiencies and performance data

Ivana Mitrovic, Global Marketing Director Immunology, Biopharmaceuticals, AstraZeneca

Cyril Mandry, Senior Director Global Digital Marketing & Omnichannel, MSD

Mariana Fiordilino, Senior Legal & Compliance Director, Novo Nordisk Argentina

Sergey Egorov, Head of Digital & Omnichannel Marketing, Eurasia, Sanofi

Paul Dixey, Multichannel Lead, Novartis

Katerina Zampeli, Brand & Customer Manager Diabetes, Novo Nordisk Greece

Julia Meiler, Customer Experience Lead, MSD Sharp & Dohme GmbH

Laurence Proust, Regional Digital Lead - Europe, Viatris

FJ Domingo, Business Unit Manager, Adamed Pharma Spain

DIGITAL ACCELERATION - Case Study

11.40 Case Study By Galderma

Jannis Koasidis, Global Digital Operations Director, Galderma

ENGAGING HCPS - New Perspective

12.00 Harness HCP Data, Insights & Analytics For Actionable Insights To Drive Personalised Digital Journeys & Achieve Enhanced Engagement

  • Take your strategies to the next level by defining each unique HCP user journey by capturing effective data and translating those into actionable insights
  • What channels are best to engage HCPs in today’s post-pandemic, digital-first world?
  • Deep dive into HCP insights and analytics of real-world data to drive outcomes
  • How has the dynamic between HCPs and the pharma industry changed?

12.00 Perspective One

Kimberly Friedrichs, Digital Customer Engagement Lead, Roche

12.20 Perspective Two

Danilo Pagano, Vice President Digital & Head of Global Customer Engagement, Lundbeck

12.40 Lunch & Informal Networking For Speakers, Delegates & Partners

INFORMAL BREAKOUT DISCUSSIONS

12.50 Informal Peer-To-Peer Breakout Discussions

A) Internal Change & Buy-In

B) Salesforce Tactics

C) Digital Health

D) Clinical Trials

13.40 Afternoon Co-Chairs’ Opening Remarks

Dirk Abeel, Global Sales Director, Medicine, Reckitt

Jane Banks, EMEA Commercial Training Director, Commercial Excellence, Baxter

CUSTOMER ENGAGEMENT - Q&A Panel

13.50 Adapt & Deliver With Brand New, Tailored & Targeted Customer Engagement Strategies

  • From HCPs to patients and employees… discover new ways to excite and engage customers virtually in order to compensate for the loss of the human touch
  • How can you create a digital brand alongside the customer journey, and how can you promote and propagate that?
  • Virtual engagement: how do we bring the value and trust of field-based relationships into the virtual offering?
  • When to push back digital… overcome digital fatigue by finding the right balance and engaging customers in the right way, at the right time

Daniela Alessandrini, Region Europe DA Marketing Director, Novartis

David Granjo Ventura, Business Unit Head, Spain & Portugal, CSL Behring

Manoj Sood, Director - Multi-Channel Field Market Access, Novo Nordisk

Arnaud B. Muller, Digital Portfolio Director, Specialty Medicines, Daiichi Sankyo Europe

Aurelie Rognon, Director, Global Customer Engagement Strategy, Strategic Business Excellence, Ipsen

Danilo Pagano, Vice President Digital & Head of Global Customer Engagement, Lundbeck

Erasmus Holm, Chief Marketing Officer, MSD

João Marques, Digital Engagement Manager, Viatris

Baptiste Mercier, SVP, Commercial & Digital Marketing Services & Products, BASE life science

SOCIAL PATIENT CAMPAIGNS - Case Study

14.20 Streamline & Orchestrate Data To Generate Meaningful Insights & An In-Depth Understanding Of Customers For Boosted Engagement & Healthcare Delivery

  • What implication does the greater freedom of data and access of patient records have long-term?
  • Data streams are denser and more frequent in the new world so how can pharma upgrade strategies to be able to deal with the increase?
  • Segmentation success! Best-practice tips on how to analyse data that you have collected around your patients and HCPs in order to devise personalised solutions

David Pédelabat-Lartigau, Global Head of Marketing Hypertension Portfolio, Servier

DIGITAL INNOVATION, AI & TECH ADOPTION - Q&A Panel

14.40 Innovation, Adoption, Implementation! Explore New Opportunities & Better Understand How Digital & Tech Can Effectively & Actively Support The Wider Commercial Function

  • The place for digital is firmly established, so how can you adapt to ensure the full integration of effective digital tools?
  • It is no longer about digital supporting pharma, but the evolution of technologies inside digital. So, what are the practical applications of digital innovation and new technologies in the new pharma model?
  • Maximise machine learning and AI to enhance engagement and bolster digital efficiencies
  • Win big in the long term by empowering patients to adopt new technologies

Yannis Pandis, Director, Digital Partnerships for J&J Innovation & Business Technology Leader, Janssen

Ömür Öztaş, Digital Innovation Lead, ViiV Tech, GSK

Dirk Abeel, Global Sales Director, Medicine, Reckitt

Nathan Cope, Chief Operating Officer (COO), Otsuka Pharmaceutical Europe

Christopher Meyer, France Immunology Ecosystem Head, UCB

Anna Farre, Global Commercial Excellence, Competency Director & International Surgical Training Head, Alcon

Stefania Alvino, Digital & Multichannel Marketing Manager, Daiichi Sankyo Italy

Lukas Teply, Digital Analytics Consultant Lead, MSD

15.10 Bonus Session; Reserved For Exclusive Conference Partner

15.40 Afternoon Refreshment Break With Informal Networking

DATA & INSIGHTS

16.10 Streamline & Orchestrate Real-World Data To Generate Meaningful Insights & An In-Depth Understanding Of Customers For Boosted Engagement & Healthcare Delivery

  • What implication does the greater freedom of data and access of patient records have long-term?
  • Data streams are denser and more frequent in the new world so how can pharma upgrade strategies to be able to deal with the increase?
  • Segmentation success! Best-practice tips on how to analyse data that you have collected around your patients and HCPs in order to devise personalised solutions

Freddy Jiménez Góme, Regional Commercial Lead Africa & Middle East, Pfizer

REGULATION, LEGAL & COMPLIANCE - Q&A Panel

16.30 First-Hand, Critical Compliance Insights! Create Digital Strategies Confidently Within The Code Of Compliance, Regulation & Legal By Unpicking The Boundaries & Complexities

  • How have new regulations been the driving force behind new digital processes in pharma?
  • As digital continues to propel pharma forward, how will specific guidance on digital processes need to adapt?
  • Uncovering critical insights: what are regulators looking for today?
  • What implications does the freedom of data and privacy of patient records have on the regulatory code?

Evi Mathiou, Legal, Compliance & Quality Director, Novo Nordisk

Lucília Vieira Antunes, Legal Counsel & Compliance Lead, The Association of the British Pharmaceutical Industry (ABPI)

Elena Flaiani, Senior Director Legal Compliance & Quality, Novo Nordisk Italy

MEASUREMENT & ROI

17.00 Demonstrate The Impact Of Your Digital Efforts With Effective Metrics & Measurement

  • What defines success, and how can you measure digital success in the new normal?
  • Adapt your metrics to fit new digital strategies to measure ROI from different channels of communication to validate long-term investment
  • Explore the attribution of your digital investment to accurately measure success across different digital touchpoints

Samuel Driessen, Head of Global Commercial Platforms & Operations, Teva Pharmaceuticals

17.20 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference