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Limited Spaces Remain! 31 Pharma Brands Including GSK, Pfizer, Merck, Teva & ABPI Unveil The Hottest Digital Marketing Innovations In Just 1 Day!

Optimise HCP-Focused, Patient-Centric Digital Strategies Compliantly With New Tech Trends, Innovative Social & Savvy Integrated Campaigns For Engaging, Customer-Centric, Multi-Channel Digital Pharma Marketing Strategies

Monetise Data & Customer Insights, Transform Cultures, Embed Digital Innovation, Prove ROI, Empower The Sales-Force & Deliver Results – Get Inspired By Today’s Digital Disruptors & Innovators. A One-Day Brand-Led Conference & Networking Event, 30th January 2019, One Great George Street, Central London & Post-Conference Multi-Channel Excellence Day, 31st January 2019, Asia House, Central London.

31 Speakers Share Practical Advice & Techniques To Maximise Digital Marketing Successes Compliantly In Patient-Centric, HCP-Engaging Campaigns Which Leverage New Technologies & Trends For Enhanced Brand Awareness, Reputation & ROI

  1. Integrated Digital Strategies For Flawless 360° Campaigns: Capture customer attention, drive profit
  2. Influence & Engage HCPs For Long-Term Sales & Relationships: Employ compelling customer-centric content, webinars, VR and the hottest channels to win HCP attention
  3. Engage Patients, Get Customer Centric & Add Value: Stand out with exceptional, innovative patient support programmes and enhance brand reputation
  4. AI To VR, Blockchain To Robotics, Automation To Machine Learning: Real-world applications of the hottest new technology trends and innovations
  5. Transform Internal Cultures & Embed Digital Innovation: Deliver immaculate customer experiences with digitally-savvy, united internal teams
  6. Make Compliance & Legal Work In Your Favour: Win big with risk-averse, agile and appealing digital strategies and get your teams working harmoniously
  7. Drive Social Media Success: Which social platforms, activities and advertising really impact the bottom line?
  8. Sophisticated Data-Driven Customer Insights, ROI Measurement & Analytics: Revolutionise the way your company exploits tools, metrics and data for meaningful insights and results
  9. Disruptors & Innovators Inspiration! Quiz the global brands taking digital marketing to the next level

New Inspiration For 2019! Why Should 30th & 31st January Be The Dates In Your Diary:

  • 31 Senior Pharmaceutical Brand Speakers Take To The Stage In Just 1 Day
  • Post-Conference Multi-Channel Excellence In Pharma Day Featuring 10 Pharmaceutical Brand Speakers
  • Troubleshooting Clinics Hosted by Roche & Johnson & Johnson
  • Networking Breakfast & Afternoon Drinks Reception
  • Campaign Showcases
  • Peer-To-Peer Discussions: SEO/PPC, Video Campaigns, Apps & Mobile, Email, Buy-In, Teams & Culture
  • Cross-Sector Insight
  • 14 European & International Case Studies: USA, Germany, UK, Spain, Italy, Switzerland, France, Denmark, Netherlands & More!
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Integrated Digital Strategies • Patient Engagement • Engaging HCPs • Patient & Doctors Panel • Hot New Technologies Panel • Social Media Results • Legal & Compliance Panel • Change, Transformation & Culture • Data, Analytics & Insight • Measurement & ROI • Innovators & Disruptors Panel

Very useful to share knowledge and experiences with my pharma colleagues.” Sanofi Pasteur

Great opportunity to listen to advances. Really enjoyed the opportunity to meet with industry colleagues.” Almirall

“High-energy, packed agenda, delivering some really interesting insights.” GSK

PLUS! Don't Miss The Separately-Bookable, One-Day, Practical Workshop, 31st January 2019, Asia Hose, Central London.
Captivate Customers With Flawless, Integrated Multi-Channel Excellence In Pharma: Align Multiple Channels, Teams & Systems For Measurable Omni-Channel Success

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The Digital Pharma Advances Conference - Digital Strategies Delivering Real Results Programme, 30th January 2019

08:30 Registration, Morning Coffee & Objective Setting

09:00 GIC Welcome & Interactive Voting Introduction & Morning Chair’s Opening Remarks
Bharat Tewarie, Executive Vice President & Chief Marketing Officer, UCB

INTEGRATED DIGITAL STRATEGIES - DOUBLE PERSPECTIVE

09:10 Integrate Your Digital Channels For Flawless 360° Digital Campaigns & Strategies Which Engage & Sell

09:10 Perspective One: 

Speaker To Be Announced, Please Check The Website For Updates.

09:30 Perspective Two: Traditional To Digital Channels & Digital Effectiveness

Igor Rudychev, Senior Director Business Insights, AstraZeneca USA

09:50 Bonus Session Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

ENGAGING HCPS

10:20 Action Insights & Engage & Influence HCPs With Customer-Centric Strategies, Channels, Webinars, VR & Compelling Content For Long-Term Sales & Relationships

Kumaran Krishnan, Associate Director (CNS) MSL & Medical Digital Transformation, Teva Pharmaceuticals

10:40 Morning Refreshment Break With Informal Networking
Closed-Door Benchmarking Channel ROI Networking Coffee Discussion Point

ENGAGING PATIENTS

11:10 Achieve That Winning Patient-Orientated, Value-Adding Digital Campaign & Patient Support Programme To Drive Brand Reputation & Engage Customers

Markus Kosch, Vice President Oncology, Pfizer Oncology

NEW! ENGAGING PATIENTS & DOCTORS PANEL

11:30 Patients & Doctor Engagement Thought-Leaders Discuss The Most Appealing & Engaging Strategies In Pharma Digital Marketing Today

  • Anand Das, Regional Client Partner, Pfizer UK

  • Pamela Bacon, Executive Director Medical Affairs, Celgene
  • Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring, Merck

12:00 Case Study With Anthill 

SOCIAL MEDIA RESULTS

12:15 Maximise Returns On Social Media, Draw Insights & Measure Effectively To Minimise The Risk Of Adverse Events For Lucrative Results
Morten Remmer, Chief Growth Office, LEO Innovation Lab

12.35 Morning Round Up

12.45 Lunch & Informal Networking For Delegates, Speakers & Partners

NETWORKING DISCUSSIONS

13.15 Informal Peer-To-Peer Discussions & Clinics

A) Targeted Digital Campaigns

B) Digital Transformation
Federica Altea, Digital Marketing Manager, Merck

C) SEO/PPC

D) Apps & Mobile

E) Email

Legal & Patient Troubleshooting Clinics

Join a troubleshooting clinic to discuss real-life examples and get an expert opinion

Legal Clinic
Sara Gorza, Legal Business Partner, Roche

Patient Clinic

Speaker To Be Announced.

13:45 Afternoon Chair’s Opening Remarks
Nolan Townsend, Regional President International Developed Markets, Pfizer

NEW! Disruptors & Innovators - Future Thinking

14:00 Blue Sky Thinking Panel: Join some of the world’s biggest and most profitable companies for top tips in consumer engagement and maximised sales. Join the experts to explore what we can expect for the future of Pharma in 2019 and beyond.

Dominic Demolder, Head of Business Design, Roche

14:25 Bonus Session Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

NEW! TECNOLOGY TRENDS PANEL & Q&A

14:55 Quick-Fire, Hot New Technology Trends For 2019 & Beyond: The Sky’s The Limit – From AI To VR, Blockchain To Robotics, Automation To Machine Learning, Push The Boundaries For Long-Term Engagement & Financial Returns

Bharat Tewarie, Executive Vice President & Chief Marketing Officer, UCB

Maria de Freitas, Experienced Growth Hacking Manager, Leo Pharma Innovation Lab

Tim Cave, Former VP Medical Affairs Strategic Planning & Digital Practices, GSK (Sayso Medical)

Edith Lecomte, Norrant Innovation Technology Sciences Director, UCB Biopharm

Jatinder Seehra, Head of Global Markets IT, E-commerce Transformation, BNP Paribas - CROSS SECTOR PERSEPCTIVE

 

15:20 Afternoon Refreshment Break With Drinks Reception & Networking
Enjoy a glass of wine and network with your peers.

DATA, ANALYTICS & INSIGHT

15:50 Sophisticated, Data-Driven Customer Insights For Ultimate Consumer Analytics & Engagement, Brand Awareness & Profit

Anish Shindore, VP Global Head Commercial Data Solutions, Sanofi

LEGAL & COMPLIANCE - INTERVIEW THE PANEL

16:20 Make Compliance & Legal Work In Your Favour Whilst Playing By The Rules – Join Us To Interview The Industry’s Regulatory Leaders

  • Aileen Thompson, Executive Director of Communications, ABPI

  • Evgeny Tilezhinsky, Law & Compliance Lead for the Central & Eastern Europe, Bristol-Myers Squibb

  • Aleksej Daineko, Head of Regional Compliance & Quality Assurance, Leo Pharma

  • Sara Gorza, Legal Business Partner, Roche

CHANGE, TRANSFORMATION & CULTURE

16:45 Implement Business Change Seamlessly & Transform Your Internal Teams To Embed Digital Innovation In Your Organisation

Samuel Driessen, Senior Director External Channels, Teva Pharmaceuticals

MESUREMENT & ROI

17:05 Uncover The Vital Metrics Of Your Digital Successes, Prove Channel ROI & Drive Increased Conversion

Renaud Semondade, Global Head of Insights & Analytics, Sanofi

17:25 Chair’s Closing Remarks & Official Close Of Conference

PLUS! Don't Miss The Separately-Bookable, Post-Conference Multi-Channel Excellence In Pharma Day, 31st January:
Align Multiple Channels, Teams & Systems For Measurable Omni-Channel Success: Captivate Customers With Flawless, Integrated Multi-Channel Excellence In Pharma

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09:00 Registration, Morning Coffee & Objective Setting

09:30 GIC Welcome & Interactive Voting Introduction & Morning Chair’s Opening Remarks
Dominic Demolder, Head of Business Design, Roche

ENGAGING MULTI-CHANNEL

10:00 Captivate & Engage With Stand-Out, Multi-Channel Campaigns That Inspire Customer Confidence & Financial Returns

Zara Patel, Digital Patient Engagement Manager, Leo Pharma

HCP ENGAGEMENT

10:25 Engaging HCPs With Multi-Channel

Kumaran Krishnan, Associate Director (CNS) MSL & Medical Digital Transformation, Teva Pharmaceuticals

INTEGRATED CHANNELS - DOUBLE PERSPECTIVE

10:50 Integrate Your Communications Platforms & Planning For Maximised Customer Support & Buy-In

10:50 Perspective One: Jalilah Gibson, Global Digital Campaign Platforms Lead – MCM Platforms/Franchises, GSK

11:50 Perspective Two: Michael Baden, Marketing Manager Customer Engagement, AstraZeneca

12:15 Bonus Session Reserved For Exclusive Conference Partner. For more information or to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

12:45 Lunch & Informal Networking For Delegates, Speakers & Partners

13:45 Chair’s Afternoon Opening Remarks

CHANNEL ANALYTICS & INSIGHT

14:00 Invaluable Channel Analytics & Insights For Long-Term Successes

 

CHANNEL ROI

14:25 Explore Which Channels & Digital Assets Offer The Most Profit & How We Can Best Attribute ROI

Steve Skyrme, Senior Director Commercial Strategy - International Developed Markets - Europe, Japan, APAC, Russia, Pfizer

MEASUREMENT

14:50 Implement Truly Valuable Measurement Strategies For Seamless Omni-Channel Campaigns & Noticeable Increments In Sales

Angela Wale, Senior Marketing Lead, Celesio

15:15 Afternoon Refreshment & Informal Networking Break

SOCIAL MEDIA IN THE MIX

15:45 Profitable, Value-Adding Social Media In A Wider Multi-Channel Strategy

Cyril Mandry, Customer Engagement & Social Media Director Europe, MSD

SILOS

16:10 Be Truly United Across Channels & Teams For Maximum Output

Stefania Alvino, Multi-Channel Manager, Daiichi Sankyo Co. Ltd

16:35 Chair’s Closing Remarks & Official Close Of Conference

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Can You Help Pharmaceutical Brands To Maximise Impact & Results? Speaking, one-to-one meeting and exhibition opportunities now released for The 7th Annual Digital Pharma Advances Conference and Post-Conference Multi-Channel Excellence In Pharma Day. Request the exhibition and partnership brochure here or call +44 (0)20 3479 2299.

Book An Exhibition Stand + 2 Delegate Places For Only £2,999. Please click here to book your stand. For more information please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

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