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Separately-Bookable Pharma Multi-Channel Excellence Day: How Are Leading Pharmaceutical Brands Boosting Results With Multi-Channel Excellence In Pharma?

Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With Future-Facing, Customer-Engaging Multi-Channel Excellence In Pharma.
Join Us Before The Main-Day Conference For An In-Depth, Multi-Channel Excellence In Pharma Interactive
A Separately-Bookable, Multi-Channel Excellence In Pharma Day, 27th January 2021, Central London

  1. Omni-Channel Success In A Digital World: Innovative channel marketing strategies to produce impressive results in a digital landscape
  2. Maximise Stakeholder Engagement: From HCPs, to patients, to internal key figures… tailor comms across multiple platforms and channels to optimise engagement
  3. End-To-End Customer Journey Success: Refine your multi-channel strategies for seamless, customer journeys and tangible customer impact
  4. Global Vs. Local Strategies: Adapt and deliver consistent comms when the push for digital doesn’t reach every corner of your market
  5. Boost Social Media Performance: Capitalise on the opportunities social media offers in the multi-channel mix
  6. CRM & Email Marketing In The Mix: Tailored strategies to cut through the noise with creative content and customer-centric data approaches
  7. Telemedicine: What is pharma’s role when pushing the boundaries of healthcare?

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks 

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Omni-Channel In A Digital World

09.20 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World 

  • How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
  • Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
  • Break down silos and harmonise teams for collaborative, omni-channel success

Alexandra-Mareike Mehner, Head of Global Marketing Communications, BioMonitoring, Merck KGaA

Stakeholder Engagement

09.50 From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement

  • How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?
  • Content is everything! Go beyond the basics with consistent content and messaging across your channels
  • Steps to work realistically around regulation for business success
  • Adjust KPIs to assess which engagement methods will bring the biggest business benefit

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

10.20 Morning Refreshment Break With Informal Networking

Customer Journey - Double Perspective 

10.50 Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey

  • Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement
  • Build long-lasting relationships with a personalised approach
  • How do you measure if your interactions are meaningful?

10.50 Katerina Zambeli, Brand & Customer Engagement Manager, Diabetes, Sanofi

11.20 Chiara Bolognini, Worldwide Multichannel Marketing Strategist, Bristol-Myers Squibb

11.50 Bonus Session; Reserved For Exclusive Conference Partner

12.20 Lunch For Delegates, Speakers & Partners

13.20 Afternoon Co-Chairs’ Opening Remarks

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Global Versus Local Strategy - Double Perspective 

13.30 From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area

  • What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies
  • Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board

13.30 Caroline Pham, Senior Digital & Multichannel Manager - IBERIA, Sanofi

14.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

Social Media

14.30 Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix

  • As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers
  • Re-evaluate benchmarks to reflect current times and accurately report the success of social
  • Assess different social media platforms and what they can bring to customers

15.00 Afternoon Refreshment Break With Informal Networking

CRM & Email Marketing 

15.30 Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart

  • Improve open and click through rates with creative, engaging content
  • Gain insight into the perfect balance of frequency and channels within your mix
  • Cut through the noise with data-driven, personalised content and subject lines

Caz Hanrahan, Global Director of Product, Campaign Automation, GSK

Omni-Channel In A Digital World

16.00 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World

  • How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
  • Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
  • Break down silos and harmonise teams for collaborative, omni-channel success

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Telemedicine 

16.30 Exploring The Next Generation Of Medicine: How Can Pharma Help The Industry & Are You On Track To Assist With The Next Level Of Care?

  • How can pharma companies help telemedicine flourish and become established?
  • Where does pharma fit in the provision of telemedicine?

17.00 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis