Book Before This Thursday For Just £349! Hurry Discounted Tickets Are Strictly Limited To Attend Europe's Virtual Pharma Multi-Channel Excellence Conference...
Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With Future-Facing, Customer-Engaging Multi-Channel Excellence In Pharma: Omni-Channel In A Digital World • Stakeholder Engagement • Customer Journeys • Global Vs. Local Strategy • Social Media • CRM & Email Marketing • Telemedicine.
The Virtual Pharma Multi-Channel Excellence Day, 27th January 2021, Virtual Event! Already Attending? Find out more about our virtual platform here.
From The Producers Of Europe's Prestigious, 9th Annual Digital Pharma Advances Conference!
- Omni-Channel Success In A Digital World: Innovative channel marketing strategies to produce impressive results in a digital landscape
- Maximise Stakeholder Engagement: From HCPs, to patients, to internal key figures… tailor comms across multiple platforms and channels to optimise engagement
- End-To-End Customer Journey Success: Refine your multi-channel strategies for seamless, customer journeys and tangible customer impact
- Global Vs. Local Strategies: Adapt and deliver consistent comms when the push for digital doesn’t reach every corner of your market
- Boost Social Media Performance: Capitalise on the opportunities social media offers in the multi-channel mix
- CRM & Email Marketing In The Mix: Tailored strategies to cut through the noise with creative content and customer-centric data approaches
- Telemedicine: What is pharma’s role when pushing the boundaries of healthcare?
How Does The Virtual Pharma Multi-Channel Excellence Conference Work?
It’s easy! All you need is internet access and a password which we will provide. No need to download any specific software or apps. In the comfort of your own surroundings, you will be able to:
Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels
Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees
Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time
Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience
Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly
Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.
Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. No need to download any specific software or apps. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.
08.40 Registration, Coffee & Informal Networking
08.50 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks
09.00 Morning Co-Chairs’ Opening Remarks
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
Omni-Channel In A Digital World
09.15 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World
- How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
- Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
- Break down silos and harmonise teams for collaborative, omni-channel success
Alexandra-Mareike Mehner, Head of Global Marketing Communications, BioMonitoring, Merck KGaA
Stakeholder Engagement - Double Perspective
09.35 From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement
- How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?
- Content is everything! Go beyond the basics with consistent content and messaging across your channels
- Steps to work realistically around regulation for business success
- Adjust KPIs to assess which engagement methods will bring the biggest business benefit
09.35 Jose Luis Luna, Global Brand Director, Boehringer Ingelheim
09.55 Andrada Tugui, Digital & Multichannel Manager, Romania & Moldova, Sanofi
10.15 Morning Refreshment Break With Informal Networking
Bonus Session
10.45 Trust me, I’m a search engine
A close look at the evolution of Google from directory to doctor, the huge growth in healthcare searches (both patient and HCP), and the growing pressure to demonstrate expertise, authority, and trust in digital healthcare content in order to capitalise on this demand.
- A brief history of Google and how how it has developed into a provider of healthcare information and advice.
- A look into how Google understands authority and trust on the web and how this has changed over time.
- Looking at the impact of Google’s healthcare content on patients and potential complications.
- An overview of the recent changes in how Google considers healthcare content, touching on algorithm updates and E-A-T.
- Some key learnings we gained through auditing 11 websites in 11 countries using Google’s new guidelines.
- A step-by-step guide on website checks you can run to maximise patient/HCP traffic
- A brief look at what the future holds for Google and healthcare content.
Sam Colebrook, Content strategy Director, iCrossing UK
Jack Petchey, Client Director, iCrossing UK
Customer Journey - Double Perspective
11.05 Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey
- Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement
- Build long-lasting relationships with a personalised approach
- How do you measure if your interactions are meaningful?
11.05 Katerina Zambeli, Brand & Customer Manager, Novo Nordisk
11.25 Chiara Bolognini, Senior Manager, Digital Marketing, Digital Marketing Specialist, Bristol-Myers Squibb
Case Study
11.50 5 Ways Behavioural Science Can Increase HCP Engagement In A Virtual World
Guy Champniss, Head of Behavioural Science, Axiom
12.05 Lunch For Delegates, Speakers & Partners
13.05 Afternoon Co-Chairs’ Opening Remarks
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
Global Versus Local Strategy - Double Perspective
13.15 From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area
- What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies
- Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board
13.15 Caroline Pham, Senior Digital & MCE Manager - IBERIA, Sanofi
13.35 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan
Omni-Channel In A Digital World
13.55 Simon Grime, Director – Digital Engagement, Wilmington Healthcare
CRM & Email Marketing - Double Perspective
14.10 Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart
- Improve open and click through rates with creative, engaging content
- Gain insight into the perfect balance of frequency and channels within your mix
- Cut through the noise with data-driven, personalised content and subject lines
14.10 Caz Hanrahan, Global Director of Product, Campaign Automation, GSK
14.30 Laurence Proust, MCC & Insight Director, Pfizer
14.50 Afternoon Break With Informal Networking
Bonus Session
15.20 Case Study
Pegasus
Social Media
15.35 Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix
- As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers
- Re-evaluate benchmarks to reflect current times and accurately report the success of social
- Assess different social media platforms and what they can bring to customers
Stefania Alvino, Digital & Multichannel Marketing Manager, Daiichi Sankyo Italy
Bonus Session
15.55 Case Study from ACQUIA
Multi-Channel Excellence Panel Discussion
16.10 Panel Discussion
Nuno Rodrigues, Digital & Multichannel Manager, Roche
Raakhi Sippy, Vice President, Head of Global Marketing Operations, GSK
Manuel Mitola, International Multichannel Engagement Consultant, Eli Lilly and Company
Andreia Fernandes, Mgr, Multichannel Excellence & Field Force Effectiveness, Biogen
Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD
Neha Arora, MCE Leader, Northern European Hub, Eli Lilly and Company
Omni-Channel In A Digital World
16.40 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World
- How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
- Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
- Break down silos and harmonise teams for collaborative, omni-channel success
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
17.00 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
Take A Look At Our Sister Events: The Pharma Social Media Conference
Compelling, Compliant, Insight-Driven Customer Engagement Strategies For Patients, HCPs, Internal & External Stakeholders • Forward-Thinking, Multi-Channel Social Media Strategies & Energising Digital Technologies • Performance Benchmarking With Robust Measurement Strategies To Secure Internal Buy-In, Investment & Support. Download The Brochure. @PharmaConf
5th Annual Event! One-Day, Brand-Led, European Conference & Virtual Event, 18th May 2021 in Central London.
