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Today's Your Last Chance To Book For Just £289 - Save £210! Novo Nordisk & Eli Lilly Join The 18-Strong Speaker Line Up At Europe's Virtual Pharma Multi-Channel Excellence Conference... 

Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With Future-Facing, Customer-Engaging Multi-Channel Excellence In Pharma: Omni-Channel In A Digital World • Stakeholder Engagement • Customer Journeys • Global Vs. Local Strategy • Social Media • CRM & Email Marketing • Telemedicine.
The Virtual Pharma Multi-Channel Excellence Day, 27th January 2021, Virtual Event!

From The Producers Of Europe's Prestigious, 9th Annual Digital Pharma Advances Conference!

  1. Omni-Channel Success In A Digital World: Innovative channel marketing strategies to produce impressive results in a digital landscape
  2. Maximise Stakeholder Engagement: From HCPs, to patients, to internal key figures… tailor comms across multiple platforms and channels to optimise engagement
  3. End-To-End Customer Journey Success: Refine your multi-channel strategies for seamless, customer journeys and tangible customer impact
  4. Global Vs. Local Strategies: Adapt and deliver consistent comms when the push for digital doesn’t reach every corner of your market
  5. Boost Social Media Performance: Capitalise on the opportunities social media offers in the multi-channel mix
  6. CRM & Email Marketing In The Mix: Tailored strategies to cut through the noise with creative content and customer-centric data approaches
  7. Telemedicine: What is pharma’s role when pushing the boundaries of healthcare?

How Does The Virtual Pharma Multi-Channel Excellence Conference Work?


It’s easy! All you need is internet access and a password which we will provide. No need to download any specific software or apps. In the comfort of your own surroundings, you will be able to:

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. No need to download any specific software or apps. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks 

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Omni-Channel In A Digital World

09.20 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World 

  • How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
  • Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
  • Break down silos and harmonise teams for collaborative, omni-channel success

Alexandra-Mareike Mehner, Head of Global Marketing Communications, BioMonitoring, Merck KGaA

Stakeholder Engagement

09.50 From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement

  • How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?
  • Content is everything! Go beyond the basics with consistent content and messaging across your channels
  • Steps to work realistically around regulation for business success
  • Adjust KPIs to assess which engagement methods will bring the biggest business benefit

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

Andrada Tugui, Digital & Multichannel Manager, Romania & Moldova, Sanofi

10.20 Morning Refreshment Break With Informal Networking

Customer Journey - Double Perspective 

10.50 Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey

  • Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement
  • Build long-lasting relationships with a personalised approach
  • How do you measure if your interactions are meaningful?

10.50 Katerina Zambeli, Brand & Customer Manager, Novo Nordisk


11.20 Chiara Bolognini, Worldwide Multichannel Marketing Strategist, Bristol-Myers Squibb

11.50 Bonus Session; Reserved For Exclusive Conference Partner

12.20 Lunch For Delegates, Speakers & Partners

13.20 Afternoon Co-Chairs’ Opening Remarks

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Global Versus Local Strategy - Double Perspective 

13.30 From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area

  • What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies
  • Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board

13.30 Caroline Pham, Senior Digital & Multichannel Manager - IBERIA, Sanofi

14.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

Social Media

14.30 Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix

  • As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers
  • Re-evaluate benchmarks to reflect current times and accurately report the success of social
  • Assess different social media platforms and what they can bring to customers

Stefania Alvino, Digital & Multichannel Marketing Manager, Daiichi Sankyo Italy

15.00 Afternoon Refreshment Break With Informal Networking

CRM & Email Marketing 

15.30 Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart

  • Improve open and click through rates with creative, engaging content
  • Gain insight into the perfect balance of frequency and channels within your mix
  • Cut through the noise with data-driven, personalised content and subject lines

Caz Hanrahan, Global Director of Product, Campaign Automation, GSK


Laurence Proust, MCC & Insight Director, Pfizer

Multi-Channel Excellence Panel Discussion

Nuno Rodrigues, Digital & Multichannel Manager, Roche

Raakhi Sippy, Vice President, Head of Global Marketing Operations, GSK


Manuel Mitola, International Multichannel Engagement Consultant, Eli Lilly and Company

Andreia Fernandes, Mgr, Multichannel Excellence & Field Force Effectiveness, Biogen

Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD

Neha Arora, MCE Leader, Northern European Hub, Eli Lilly and Company

Omni-Channel In A Digital World

16.00 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World

  • How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
  • Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
  • Break down silos and harmonise teams for collaborative, omni-channel success

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Telemedicine 

16.30 Exploring The Next Generation Of Medicine: How Can Pharma Help The Industry & Are You On Track To Assist With The Next Level Of Care?

  • How can pharma companies help telemedicine flourish and become established?
  • Where does pharma fit in the provision of telemedicine?

17.00 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Take A Look At Our Sister Events: The Pharma Social Media Conference

Compelling, Compliant, Insight-Driven Customer Engagement Strategies For Patients, HCPs, Internal & External Stakeholders • Forward-Thinking, Multi-Channel Social Media Strategies & Energising Digital Technologies • Performance Benchmarking With Robust Measurement Strategies To Secure Internal Buy-In, Investment & Support. Download The Brochure. @PharmaConf

5th Annual Event! One-Day, Brand-Led, European Conference & Virtual Event, 18th May 2021 in Central London.

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