In 1 Exciting, Virtual Day, Discover How Leading Pharmaceutical Brands Are Boosting Results With Multi-Channel Excellence In Pharma... Many More Speakers To Come!
Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With Future-Facing, Customer-Engaging Multi-Channel Excellence In Pharma: Omni-Channel In A Digital World • Stakeholder Engagement • Customer Journeys • Global Vs. Local Strategy • Social Media • CRM & Email Marketing • Telemedicine
The Virtual Pharma Multi-Channel Excellence Day, 27th January 2021, Virtual Event!
08.40 Registration, Coffee & Informal Networking
08.50 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks
09.00 Morning Co-Chairs’ Opening Remarks
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
Omni-Channel In A Digital World
09.15 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World
- How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
- Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
- Break down silos and harmonise teams for collaborative, omni-channel success
Alexandra-Mareike Mehner, Head of Global Marketing Communications, BioMonitoring, Merck KGaA
Stakeholder Engagement - Double Perspective
09.35 From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement
- How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?
- Content is everything! Go beyond the basics with consistent content and messaging across your channels
- Steps to work realistically around regulation for business success
- Adjust KPIs to assess which engagement methods will bring the biggest business benefit
09.35 Jose Luis Luna, Global Brand Director, Boehringer Ingelheim
09.55 Andrada Tugui, Digital & Multichannel Manager, Romania & Moldova, Sanofi
10.15 Morning Refreshment Break With Informal Networking
Bonus Session
10.45 Trust me, I’m a search engine
A close look at the evolution of Google from directory to doctor, the huge growth in healthcare searches (both patient and HCP), and the growing pressure to demonstrate expertise, authority, and trust in digital healthcare content in order to capitalise on this demand.
- A brief history of Google and how how it has developed into a provider of healthcare information and advice.
- A look into how Google understands authority and trust on the web and how this has changed over time.
- Looking at the impact of Google’s healthcare content on patients and potential complications.
- An overview of the recent changes in how Google considers healthcare content, touching on algorithm updates and E-A-T.
- Some key learnings we gained through auditing 11 websites in 11 countries using Google’s new guidelines.
- A step-by-step guide on website checks you can run to maximise patient/HCP traffic
- A brief look at what the future holds for Google and healthcare content.
Sam Colebrook, Content Strategy Director, iCrossing UK
Jack Petchey, Client Director, iCrossing UK
Customer Journey - Double Perspective
11.05 Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey
- Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement
- Build long-lasting relationships with a personalised approach
- How do you measure if your interactions are meaningful?
11.05 Perspective One: Katerina Zambeli, Brand & Customer Manager, Novo Nordisk
11.25 Perspective Two: Chiara Bolognini, Senior Manager, Digital Marketing, Digital Marketing Specialist, Bristol-Myers Squibb
Bonus Session
11.50 5 Ways Behavioural Science Can Increase HCP Engagement In A Virtual World
12.20 Lunch For Delegates, Speakers & Partners
12.05 Lunch For Delegates, Speakers & Partners
13.05 Afternoon Co-Chairs’ Opening Remarks
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
Global Versus Local Strategy - Double Perspective
13.15 From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area
- What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies
- Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board
13.15 Caroline Pham, Senior Digital & MCE Manager - IBERIA, Sanofi
13.35 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan
Omni-Channel In A Digital World
13.55 Case Study From Wilmington Health Care
Simon Grime, Director – Digital Engagement, Wilmington Healthcare
CRM & Email Marketing
14.10 Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart
- Improve open and click through rates with creative, engaging content
- Gain insight into the perfect balance of frequency and channels within your mix
- Cut through the noise with data-driven, personalised content and subject lines
14.10 Caz Hanrahan, Global Director of Product, Campaign Automation, GSK
14.30 Laurence Proust, MCC & Insight Director, Pfizer
14.50 Afternoon Refreshment Break With Informal Networking
Case Study
Multi-Channel Excellence Panel Discussion
15.20 Case Study From Pegasus
Case Study
Social Media
15.55 Case Study From Acquia
15.35 Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix
- As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers
- Re-evaluate benchmarks to reflect current times and accurately report the success of social
- Assess different social media platforms and what they can bring to customers
Stefania Alvino, Digital & Multichannel Marketing Manager, Daiichi Sankyo Italy
16.10 Panel Discussion
Nuno Rodrigues, Digital & Multichannel Manager, Roche
Raakhi Sippy, Head of Global Pharma Marketing Operations, GSK
Manuel Mitola, International Multichannel Engagement Consultant, Eli Lilly and Company
Andreia Fernandes, Mgr, Multichannel Excellence & Field Force Effectiveness, Biogen
Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD
Neha Arora, MCE Leader, Northern European Hub, Eli Lilly and Company
Omni-Channel In A Digital World
16.40 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World
- How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
- Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
- Break down silos and harmonise teams for collaborative, omni-channel success
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
17.00 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis