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08.40 (GMT) Registration, Coffee & Informal Networking

08.50 (GMT) GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks 

09.00 (GMT) Morning Co-Chairs’ Opening Remarks

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Omni-Channel In A Digital World

09.15 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World 

  • How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
  • Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
  • Break down silos and harmonise teams for collaborative, omni-channel success

Alexandra-Mareike Mehner, Head of Global Marketing Communications, BioMonitoring, Merck KGaA

Stakeholder Engagement - Double Perspective

09.35 From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement

  • How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?
  • Content is everything! Go beyond the basics with consistent content and messaging across your channels
  • Steps to work realistically around regulation for business success
  • Adjust KPIs to assess which engagement methods will bring the biggest business benefit

09.35 Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

09.55 Andrada Tugui, Digital & Multichannel Manager, Romania & Moldova, Sanofi

10.15 Morning Refreshment Break With Informal Networking

Bonus Session

10.45 Trust me, I’m a search engine

A close look at the evolution of Google from directory to doctor, the huge growth in healthcare searches (both patient and HCP), and the growing pressure to demonstrate expertise, authority, and trust in digital healthcare content in order to capitalise on this demand.

  • A brief history of Google and how how it has developed into a provider of healthcare information and advice.
  • A look into how Google understands authority and trust on the web and how this has changed over time.
  • Looking at the impact of Google’s healthcare content on patients and potential complications.
  • An overview of the recent changes in how Google considers healthcare content, touching on algorithm updates and E-A-T.
  • Some key learnings we gained through auditing 11 websites in 11 countries using Google’s new guidelines.
  • A step-by-step guide on website checks you can run to maximise patient/HCP traffic
  • A brief look at what the future holds for Google and healthcare content.

Sam Colebrook, Content Strategy Director, iCrossing UK

Jack Petchey, Client Director, iCrossing UK

Customer Journey - Double Perspective 

11.05 Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey

  • Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement
  • Build long-lasting relationships with a personalised approach
  • How do you measure if your interactions are meaningful?

11.05 Perspective One: Katerina Zambeli, Brand & Customer Manager, Novo Nordisk

11.25 Perspective Two: Chiara Bolognini, Senior Manager, Digital Marketing, Digital Marketing Specialist, Bristol-Myers Squibb

 

Bonus Session  

11.50 5 Ways Behavioural Science Can Increase HCP Engagement In A Virtual World

  • How can behavioural science contribute to pharma marketing?
  • What can behavioural science tell us about HCP decision-making?
  • How can we apply behavioural science to increase engagement in a virtual world?

12.20 Lunch For Delegates, Speakers & Partners

12.05 Lunch For Delegates, Speakers & Partners

13.05 Afternoon Co-Chairs’ Opening Remarks

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Global Versus Local Strategy - Double Perspective 

13.15 From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area

  • What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies
  • Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board

13.15 Caroline Pham, Senior Digital & MCE Manager - IBERIA, Sanofi

13.35 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

Omni-Channel In A Digital World

13.55 The Data-Driven Approach To Intelligent Customer Engagement To Drive Real ROI  

  • Understanding who the customer is, to shape KAM/customer engagement
  • Align the optimal mix of channels with KAM and the customer journey
  • How data can inform precisely tailored digital engagement
  • “Earn the right” to gain consent and promote
  • ROI that leads to an improved customer experience and relationship

Simon Grime, Director – Digital Engagement, Wilmington Healthcare

CRM & Email Marketing 

14.10 Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart

  • Improve open and click through rates with creative, engaging content
  • Gain insight into the perfect balance of frequency and channels within your mix
  • Cut through the noise with data-driven, personalised content and subject lines

14.10 Caz Hanrahan, Global Director of Product, Campaign Automation, GSK


14.30 Laurence Proust, MCC & Insight Director, Pfizer

14.50 Afternoon Refreshment Break With Informal Networking

What The Channel?! How To Leverage AI To Decide What Omnichannel Mix You Need

15.20 Pegasus Case Study

  • When we allocate our marketing budget we have to make assessments of how much we allocate to Sales materials, vs. Banner Ads, vs. Social Media, etc. but we are rarely able to make that assessment on more than gut-feel and some limited analytics data
  • Here we have a case study lead talk on how we helped a BioPharm company create a data strategy to overhaul their mix of tactics, after using AI to assess ALL of their marketing assets against each other, allowing them to create much more effective and smarter Omnichannel mix.

AnneMarie Crivelli, Chief Experience Officer, Mind+Matter

Harry Sharman, Head Of Strategy, Mind+Matter

Social Media

15.55 Case Study From Acquia

15.35 Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix

  • As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers
  • Re-evaluate benchmarks to reflect current times and accurately report the success of social
  • Assess different social media platforms and what they can bring to customers

Stefania Alvino, Digital & Multichannel Marketing Manager, Daiichi Sankyo Italy

16.10 Panel Discussion

Nuno Rodrigues, Digital & Multichannel Manager, Roche

Raakhi Sippy, Head of Global Pharma Marketing Operations, GSK


Manuel Mitola, International Multichannel Engagement Consultant, Eli Lilly and Company

Andreia Fernandes, Mgr, Multichannel Excellence & Field Force Effectiveness, Biogen

Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD

Neha Arora, MCE Leader, Northern European Hub, Eli Lilly and Company

Omni-Channel In A Digital World

16.40 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World

  • How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
  • Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
  • Break down silos and harmonise teams for collaborative, omni-channel success

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

17.00 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference

Jason Browning, Global Head of Digital Engagement & Social Media, Novartis

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis