In 1 Exciting, Virtual Day, Discover How Leading Pharmaceutical Brands Are Boosting Results With Multi-Channel Excellence In Pharma... Many More Speakers To Come!
Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With Future-Facing, Customer-Engaging Multi-Channel Excellence In Pharma: Omni-Channel In A Digital World • Stakeholder Engagement • Customer Journeys • Global Vs. Local Strategy • Social Media • CRM & Email Marketing • Telemedicine
The Virtual Pharma Multi-Channel Excellence Day, 27th January 2021, Virtual Event!
08.30 Registration, Coffee & Informal Networking
09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
Omni-Channel In A Digital World
09.20 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World
- How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
- Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
- Break down silos and harmonise teams for collaborative, omni-channel success
Alexandra-Mareike Mehner, Head of Global Marketing Communications, BioMonitoring, Merck KGaA
Stakeholder Engagement
09.50 From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement
- How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?
- Content is everything! Go beyond the basics with consistent content and messaging across your channels
- Steps to work realistically around regulation for business success
- Adjust KPIs to assess which engagement methods will bring the biggest business benefit
Jose Luis Luna, Global Brand Director, Boehringer Ingelheim
Andrada Tugui, Digital & Multichannel Manager, Romania & Moldova, Sanofi
10.20 Morning Refreshment Break With Informal Networking
Customer Journey - Double Perspective
10.50 Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey
- Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement
- Build long-lasting relationships with a personalised approach
- How do you measure if your interactions are meaningful?
10.50 Perspective One: Katerina Zambeli, Brand & Customer Manager, Novo Nordisk
11.20 Perspective Two: Chiara Bolognini, Worldwide Multichannel Marketing Strategist, Bristol-Myers Squibb
11.50 Bonus Session; Reserved For Exclusive Conference Partner
12.20 Lunch For Delegates, Speakers & Partners
13.20 Afternoon Co-Chairs’ Opening Remarks
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
Global Versus Local Strategy - Double Perspective
13.30 From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area
- What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies
- Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board
13.30 Caroline Pham, Senior Digital & Multichannel Manager - IBERIA, Sanofi
14.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan
Social Media
14.30 Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix
- As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers
- Re-evaluate benchmarks to reflect current times and accurately report the success of social
- Assess different social media platforms and what they can bring to customers
15.00 Afternoon Refreshment Break With Informal Networking
Stefania Alvino, Digital & Multichannel Marketing Manager, Daiichi Sankyo Italy
CRM & Email Marketing
15.30 Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart
- Improve open and click through rates with creative, engaging content
- Gain insight into the perfect balance of frequency and channels within your mix
- Cut through the noise with data-driven, personalised content and subject lines
Caz Hanrahan, Global Director of Product, Campaign Automation, GSK
Laurence Proust, MCC & Insight Director, Pfizer
Multi-Channel Excellence Panel Discussion
Nuno Rodrigues, Digital & Multichannel Manager, Roche
Raakhi Sippy, Head of Global Pharma Marketing Operations, GSK
Manuel Mitola, International Multichannel Engagement Consultant, Eli Lilly and Company
Andreia Fernandes, Mgr, Multichannel Excellence & Field Force Effectiveness, Biogen
Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD
Omni-Channel In A Digital World
16.00 Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World
- How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
- Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
- Break down silos and harmonise teams for collaborative, omni-channel success
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis
Raakhi Sippy, Head of Global Pharma Marketing Operations, GSK
Telemedicine
16.30 Exploring The Next Generation Of Medicine: How Can Pharma Help The Industry & Are You On Track To Assist With The Next Level Of Care?
- How can pharma companies help telemedicine flourish and become established?
- Where does pharma fit in the provision of telemedicine?
17.00 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference
Jason Browning, Global Head of Digital Engagement & Social Media, Novartis
Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis