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The Multi-Channel Excellence In Pharma Day: 31st January

Align Multiple Systems, Channels & Departments For Measurable Omni-Channel Success For Integrated, Profitable Multi-Channel Excellence In Pharma

Practical Approaches • Applicable Case Studies • Increased Interactivity • Extended Discussion Time • Value-Adding Takeaways • Fresh Content

A One-Day Separately-Bookable, Multi-Channel Excellence In Pharma Day, 31st January 2018, Central London

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08.45 Registration, Networking Objectives & Meet & Greet

09.15 Chairman's Opening Remarks

Anand Das
Regional Client Partner
Pfizer

Kumaran Krishnan
Associate Director MSL & Digital Transformation
Teva Pharmaceuticals

MEASUREMENT

09.25 How Effective Are Your Multi-Channel Strategies? Measurement Techniques Which Identify & Quantify Multi-Channel Success, Failure & Room For Improvement

  • What does success look like for the business and the customer? Determining the KPIs for valuable, business-boosting multi-channel strategies
  • Closing the loop! Informing future strategies with insights derived from your measurement strategies
  • When it is impossible to determine direct quantifiable results, what can you do to determine the business benefits?

Jalilah Gibson
Global Digital Campaign Platforms Lead - MCM Platforms/Franchises
GSK

CHANNEL ANALYTICS

10.00 Analysing Individual Channel Performance & Identifying Areas Of Growth & Opportunities For Better Overall Channel Alignment, Collaboration & Integration 

  • Determine single channel output by attributing value to individual channels as part of omni-channel campaigns
  • Analysing data across multiple channels for an overview of individual channel performance and comparable value in the multi-channel mix – how does this weighting shift for digital vs. traditional methods?
  • Refining your multi-channel strategies with shrewd, data-led decisions around what does and doesn’t work on individual channel performance

10.30 Morning Refreshment Break & Informal Networking

GLOBAL/LOCAL

11.00 Translating Global Multi-Channel Strategies To Local

Patric Jarchow
Head of Global Multi-Channel Strategy & Execution
Merck

BUSINESS CASE

11.30 Compiling A Confidence-Bolstering, Data-Driven Multi-Channel Business Case Which Guides Perceptions & Inspires Backing

  • Let’s start at the beginning – creating ambitious but realistic propositions by aligning desired outcomes with the practicalities of the business and regulatory environment
  • What should the KPIs be and how can you assess what will bring the business benefit?
  • Who do you need to get on side and how can you speak their language? The psychology of winning business cases

Nigel Olsen
Multichannel Marketing Manager - General Medicines Division
Sanofi

MULTI-CHANNEL CASE STUDY

12.00 Targeting & Data Analysis: Outcomes, Not Outputs

  • The common challenges of KPIs: Which? Where? How? What?
  • The common challenge of data, especially within a multi-channel environment
  • Demonstration of Hone, Nitro’s proprietary KPI Dashboard Recommendations

Andy Stafford
Commercial Director
Nitro Digital

12.20 Lunch & Informal Networking For Delegates, Speakers & Partners

12.50 Informal Peer-To-Peer Discussions

A. Multi-Channel Content Vs. Content Hub?
B. Engaging, Cost-Effective Video
C. Traditional Channels In The Multi-Channel Mix
D. Measurement & Analytics Tools

13.20 Afternoon Chairman’s Opening Remarks

MULTI-CHANNEL SILOS - DOUBLE PERSPECTIVE

13.30 Engaging Colleagues Around The Journey From Multiple-Objective, Siloed Working To Effective, Co-Operative Multi-Departmental Collaboration

  • Jumping the logistical hurdles to multi-channel integration by identifying and actioning new capabilities and strategies to go from a single team and channel to aligned multi-channel teams
  • Embedding positive, customer-centric behaviours and collaborative working as an everyday part of the organisational culture
  • Successfully overcoming internal barriers to maintain the culture of collaborative working by helping colleagues to embrace change
  • How does multi-departmental integration work when spanning different markets?

13.30 Perspective One

Ourdia Ferhat
Global Digital & Multichannel Deputy Director
Sanofi Pasteur Lyon France

14.30 Perspective Two

Frank Sielaff
Head of Digital Channels - Group Communications
Merck

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Axel Löber
Head of Corporate Branding & Strategic Communication Projects
Merck

14.30 Bonus Session; Reserved For Exclusive Partner. Can you help pharma organisations drive multi-channel excellence? For more information on how to get involved please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

14.50 Afternoon Refreshment Break With Informal Networking For Delegates, Speakers & Partners

SOCIAL MEDIA IN THE MULTI- CHANNEL MIX

15.10 Increasing The Impact Of Social Media In The Multi-Channel Mix With Creative Integration & Usage Strategies

  • Adapting social media channels and content for greater levels of impact and relevancy as part of the wider multi-channel mix
  • Bridging the gap between your existing multi-channel capabilities and pushing the boundaries of social media innovation
  • Thinking creatively about our existing social media suite and looking to new platforms which could play a key role for pharma - how can we to exploit opportunities for long-term success?

Rebecca Joslin
Senior Director - Global Digital Engagement Strategy Lead
Shire

MULTI-CHANNEL EXCELLENCE

15.40 Multi-Channel Excellence Case Study

  • Adapting social media channels and content for greater levels of impact and relevancy as part of the wider multi-channel mix
  • Bridging the gap between your existing multi-channel capabilities and pushing the boundaries of social media innovation
  • Thinking creatively about our existing social media suite and looking to new platforms which could play a key role for pharma - how can we to exploit opportunities for long-term success?

Stefania Alvino
Multichannel Manager
Daiichi Sankyo

MULTI-CHANNEL CONTENT

16.10 Content Is Still King! Publishing Cost-Effective Insight-Led, Multi-Channel Content Which Delivers Results Across Every Channel

  • Building the strong foundation of your content strategy for a solid repertoire of content which will guarantee good patient and HCP experiences – you can embellish later!
  • What is it that HCPs, patients and external stakeholders want and need us to publish? Tapping into the insights for relevant content which speaks to the customer and drives engagement
  • Cost-saving with savvier content repurposing which still generates high levels of engagement
  • How can you align your brand, product, marketing, compliance and digital teams behind your content, data segmentation, personalisation and automation for refined content planning which hits the mark?

Speaker To Be Announced: Please Check Website For Updates

16.40 Official Close Of Conference & Chair's Closing Remarks

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Multi-Channel Excellence In Pharma Day, please email info@digitalpharmaconference.com or call +44 (0)20 3479 2299.