Explore The Latest Digital Pharma Advances From 38+ Leading Pharmaceutical Brands In 1 Inspiring Day. For Group Discount Prices, Please Call +44 (0)20 3479 2299. 

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results.
A One-Day, Industry-Led Conference & Networking Event, 19th May 2021, Online. @PharmaConf Download The Brochure Here Book A Virtual Pass Today For Just £289! Quote ‘VIRTUAL’ Online Here

08.30 Registration, Coffee & Informal Networking

08.40 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

Dario Floris, Country Business Unit Head – Director, Merck

Digital Acceleration

09.10 Covid-19, Accelerated Digitalisation, Changing Behaviours – Explore The Success Stories, Lessons Learnt & Challenges Faced As Pharma’s Digital Adoption Leaps Forward

Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD

New Digital Strategies

09.30 Adaptable, Agile, Omnichannel Strategies That Reflect Market Dynamics & Customer Needs For Increased Personalisation, Engagement & Outstanding Results In An Unusual World

Helge Tennø, Global Director Customer Experience, MSD

Engaging HCPs | Double Perspective

09.50 Decipher New HCP Expectations To Deliver The Perfect Mix Of Channels, Comms & Frequency To Create A “Business-As-Usual” Atmosphere & Drive Results

09.50 Anastasiya Kolyasnikova, Head of Multichannel Marketing for HCPs, Sanofi

10.10 Enis Onuk, Head of Global Tail Content & Strategy, Viatris

10.30 Morning Refreshment Break With Informal Networking

Salesforce Tactics

11.00 Translate The Charm When Face-To-Face Communication Goes Purely Digital For A Ready-For-Anything Salesforce That Can Deliver Results Under Any Circumstances

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Patient Centricity

11.20 Keep Patients At The Heart Of Your Digitalisation With Customer-Centric Tools That Boost Engagement & Bring Everyone On Board

Speaker to be confirmed.

11.40 Selecting The Right Engagement & Channel Strategy In A Post-COVID-19 World

Tim Russel, VP, Head of Business Development, M3 (EU)

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

11.55 Embrace Digital & Channel Innovations & Fully Embed New Technologies For Flawless, Integrated Strategies Which Engage & Sell

Dr. Eddie Guzdar, Head of Medical – Neurology & Immunology UK & Ireland, Sanofi

Edith Schallmeiner, Director Market Development & Access – Digital, Roche

Omur Oztas, Digital Innovation Lead & GAPPAC ViiV Tech, GSK 

Javier Telez, Manager Corporate Communications & Government Affairs Spain & Portugal, Teva Pharmaceuticals

12.25 Bonus Session; Reserved For Exclusive Conference Partner – Uptake Strategies

12.40 Lunch For Delegates, Speakers & Partners

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Mark Milton-Edwards, Head of Health Solutions – Digital, Teva Pharmaceuticals

Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

Peer-To-Peer Discussions

13.10 Peer-To-Peer Discussions

A) E-detailing

Annelies Smits, Head of Marketing & Medical Sales – OTC & Infant Nutrition, RB

B) Telemedicine

Gianpaolo Cicchelli, Head of Sales and Marketing DDR Franchise, AstraZeneca

C) Social Media

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

D) Digital Health: The Patient & Pharmacy Perspective

Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing, McKesson

13.40 Afternoon Co-Chairs’ Opening Remarks

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Virtual & Digital Customer Engagement | Panel Discussion & Q&A

13.45 Bring The Human Connection To Life Over The Screen: Embrace Virtual Engagement With Best-Practice Tips, Tools & Learnings To Maximise Virtual Platforms & Results

Laurence Proust, Regional Digital Lead – Europe, Viatris

 

 

 

Dan McLean, Director of Marketing, Communications & Membership, Crohn’s and Colitis UK

Dr. Christian Velten, Global Head Medical Customer Experience, Roche

Jason Bonnett, Head Of Marketing, Sanofi

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

Nuno Cunha, Customer Strategy Director, The Janssen Pharmaceutical Companies of Johnson & Johnson

Christopher Meyer, France Immunology Ecosystem Head, UCB

Regulation Legal & Compliance | Panel Discussion & Q&A

14.15 Unlock The Complexity Of Compliance & Regulation, Navigate The Code & Foster Inter-Departmental Collaboration To Boost Your Digitalisation Journey

Jolanta Wyszynska, VP Sustainability/Compliance Global BBU, Europe & Canada, Non Executive Advisor of GBS HUB Poland, AstraZeneca

Evi Mathiou, Legal, Compliance & Quality Director, Novo Nordisk

Paul Dixey, Multichannel Lead, Novartis

Sabrina Hueso, Head of Legal & Compliance Iberia, Allergan Aesthetics, an AbbVie Company

Internal Cultures, Collaboration & Digital Transformation | Double Perspective

14.40 Drive Company-Wide Digital Confidence & Collaboration With An Innovative, Digitally-Savvy Workforce As Online Becomes The New Reality

14.40 VIRTUAL! Cristian Perez, Head of Patient Advocacy & Communications – Oncology Business Unit – Iberia, Takeda

15.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

15.20 How Digital Technologies Can Strengthen Healthcare In A Post-Pandemic World 

Andrew Dunbar, General Manager, EMEA, Appnovation

15.35 Afternoon Refreshment Break With Informal Networking

Humanovation & Health

16.05 HUMANOVATION & HEALTH

Join us to share opinions and insights and to explore innovation for human impact.

Prodeep Bose, EVP Growth & Innovation, The BlocPartners

Data & Insights

16.20 Get Clever With Data & Gain A Deeper Understanding Of Customers To Drive Impactful Engagement Across Platforms 

Alexandra-Mareike Mehner, Head of Global Marketing, Communications BioMonitoring, Merck KGaA

Pharma Futures: 2021 | Panel Discussion & Q&A

16.45 Reflect On 2020 & Look Forward To 2021! How Has The Future Of Pharma Changed & What Is Necessary To Be Prepared?

Francesca Domenech Wuttke, Chief Digital Officer, Almirall

Oliver Gassner, Head of Digital Health Intelligence, EMEA, Bayer

David Ventura, Head of Marketing, Iberia, CSL Behring

Samuel Driessen, Senior Director External Channels & Content, Teva Pharmaceuticals

17.20 Afternoon Co-Chair’s Closing Remarks

17.30 Official Close of Conference

 

Plus! The Virtual Pharma Social Media Conference – Book Book Both Days For £599!

The Pharma Social Media Conference – Drive Engagement, Value & Profits With Compliant & Impactful Pharma Social Media Strategies: Compelling, Compliant, Insight-Driven Customer Engagement Strategies For Patients, HCPs, Internal & External Stakeholders • Forward-Thinking, Multi-Channel Social Media Strategies & Energising Digital Technologies • Performance Benchmarking With Robust Measurement Strategies To Secure Internal Buy-In, Investment & Support.

A One-Day, Industry-Led, Conference & Networking Event, 18th May 2021, Virtual.

A One-Day, Industry-Led, Conference & Networking Event, 18th May 2021, Virtual.