Explore The Latest Digital Pharma Advances From 38+ Leading Pharmaceutical Brands In 1 Inspiring Day. For Group Discount Prices, Please Call +44 (0)20 3479 2299.

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results.
A One-Day, Industry-Led Conference & Networking Event, 19th May 2021, Online. @PharmaConf

Download The Brochure Here Book A Virtual Pass Today For Just £289! Quote ‘VIRTUAL’ Online Here

08.30 Registration, Coffee & Informal Networking

08.40 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

Dario Floris, Country Business Unit Head – Director, Merck

Digital Acceleration

09.10 Covid-19, Accelerated Digitalisation, Changing Behaviours – Explore The Success Stories, Lessons Learnt & Challenges Faced As Pharma’s Digital Adoption Leaps Forward

Question the role of digital today – explore the impact, behavioural changes and learnings resulting from COVID-19 changes
Accelerate your remote offerings or fail! How has some pharma successfully adapted physical strategies to thrive in a digital world?
As the new reality drives change, what does the new face of digital pharma look like and has the industry changed forever – or not?

Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD

New Digital Strategies

09.30 Adaptable, Agile, Omnichannel Strategies That Reflect Market Dynamics & Customer Needs For Increased Personalisation, Engagement & Outstanding Results In An Unusual World

During times of uncertainty and with changing and emerging markets, harness continuous experimentation for a more fluid strategy of accelerated learning
Maximise personalisation and engagement with a receptive and responsive marketing team
From patient to physician to stakeholders, involve everyone in your digital strategy to achieve the best results

Helge Tennø, Global Director Customer Experience, MSD

Engaging HCPs | Double Perspective

09.50 Decipher New HCP Expectations To Deliver The Perfect Mix Of Channels, Comms & Frequency To Create A “Business-As-Usual” Atmosphere & Drive Results

Gain insight into the minds and changing lives of different HCPs and implement personalised comms approaches to ensure your marketing strikes the right tone
Email? Webinar? Social media? Which method will get the best response from HCPs today and really engage them with your products?
How much is too much? Balance the frequency of communications to ensure that email isn’t left unread
Success stories for translating traditional marketing methods into an online world – best practices for replicating results in a purely digital world

09.50 Anastasiya Kolyasnikova, Head of Multichannel Marketing for HCPs, Sanofi

10.10 Enis Onuk, Head of Global Tail Content & Strategy, Viatris

10.30 Morning Refreshment Break With Informal Networking

Salesforce Tactics

11.00 Translate The Charm When Face-To-Face Communication Goes Purely Digital For A Ready-For-Anything Salesforce That Can Deliver Results Under Any Circumstances

How has the role of the salesforce changed in these unprecedented times? Reflect on changes that are here to stay thanks to a more versatile team
Help salesforces to maximise the value of online portals, apps and digital strategies to show that engagement and sales can be achieved in a virtual and physical world
Create harmony between sales and marketing to understand how each team can help each through times of rapid change to achieve the best results for the company
Successfully harness e-detailing with HCPs, even in a remote world

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Patient Centricity

11.20 Keep Patients At The Heart Of Your Digitalisation With Customer-Centric Tools That Boost Engagement & Bring Everyone On Board

Take patients on your digital journey with easy-to-use platforms, action-driven strategies and customer-centric comms that enhance brand reputation and tackle fake news
Offer a helping hand: encourage patients towards digital to ensure that no one is left behind
Enable a co-creative culture across pharma, HCPs and patient advocacy groups to challenge assumptions and really put patients at the centre of your organisation
What do patients really want? Decode the insights and create a digital experience that truly reflects the needs of patients, not HCPs

Speaker to be confirmed.

11.40 Selecting The Right Engagement & Channel Strategy In A Post-COVID-19 World

Tim Russel, VP, Head of Business Development, M3 (EU)

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

11.55 Embrace Digital & Channel Innovations & Fully Embed New Technologies For Flawless, Integrated Strategies Which Engage & Sell

Create a symbiotic relationship between digital and physical channels to strike the perfect balance and deliver the best experience for customers when nothing is normal
Redefine your channel mix with fully integrated digital platforms that drive overall business results
What new technologies are on the horizon and how can you create a culture of tech literacy across your company?
When innovation is business-critical, how can you create an environment that drives new ideas for improved reach and engagement across clients?
Go above and beyond the pharma world and find tips and tricks from industries that are well established in the digital field

Dr. Eddie Guzdar, Head of Medical – Neurology & Immunology UK & Ireland, Sanofi

Edith Schallmeiner, Director Market Development & Access – Digital, Roche

Omur Oztas, Digital Innovation Lead & GAPPAC ViiV Tech, GSK

Javier Telez, Manager Corporate Communications & Government Affairs Spain & Portugal, Teva Pharmaceuticals

12.25 Bonus Session; Reserved For Exclusive Conference Partner – Uptake Strategies

12.40 Lunch For Delegates, Speakers & Partners

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Mark Milton-Edwards, Head of Health Solutions – Digital, Teva Pharmaceuticals

Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

Peer-To-Peer Discussions

13.10 Peer-To-Peer Discussions

A) E-detailing

Annelies Smits, Head of Marketing & Medical Sales – OTC & Infant Nutrition, RB

B) Telemedicine

Gianpaolo Cicchelli, Head of Sales and Marketing DDR Franchise, AstraZeneca

C) Social Media

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

D) Digital Health: The Patient & Pharmacy Perspective

Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing, McKesson

13.40 Afternoon Co-Chairs’ Opening Remarks

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Virtual & Digital Customer Engagement | Panel Discussion & Q&A

13.45 Bring The Human Connection To Life Over The Screen: Embrace Virtual Engagement With Best-Practice Tips, Tools & Learnings To Maximise Virtual Platforms & Results

From HCPs to employees, explore the different requirements around virtual engagement to get the best results from stakeholders
Using on the ground intelligence of the health system, to precisely engage customers using the optimal blend of channels
Try to solve the impossible task of translating the physical into the virtual – but don’t expect the same results: what is the new measure of success?
Share and discuss the ways you have adapted to the loss of face-to-face contact: what were the success and failures and how do you continue to improve and make virtual the ‘new normal’?
Adapt your metrics to fit a new digital world to successfully measure ROI from a variety of platforms and channels

Laurence Proust, Regional Digital Lead – Europe, Viatris

Dan McLean, Director of Marketing, Communications & Membership, Crohn’s and Colitis UK

Dr. Christian Velten, Global Head Medical Customer Experience, Roche

Jason Bonnett, Head Of Marketing, Sanofi

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

Nuno Cunha, Customer Strategy Director, The Janssen Pharmaceutical Companies of Johnson & Johnson

Christopher Meyer, France Immunology Ecosystem Head, UCB

Regulation Legal & Compliance | Panel Discussion & Q&A

14.15 Unlock The Complexity Of Compliance & Regulation, Navigate The Code & Foster Inter-Departmental Collaboration To Boost Your Digitalisation Journey

Bring legal, marketing and sales together to encourage agile working through digitalisation and drive compliant innovation
Create digital strategies confidently within the code: challenge risk-averse mindsets with robust internal guidelines
Be seen as a help, not a hindrance: in times of change, how has regulation been the driver behind new processes?
Challenge the code! How can the industry create a dialogue with regulators about creating code updates that reflect the current times?

Jolanta Wyszynska, VP Sustainability/Compliance Global BBU, Europe & Canada, Non Executive Advisor of GBS HUB Poland, AstraZeneca

Evi Mathiou, Legal, Compliance & Quality Director, Novo Nordisk

Paul Dixey, Multichannel Lead, Novartis

Sabrina Hueso, Head of Legal & Compliance Iberia, Allergan Aesthetics, an AbbVie Company

Internal Cultures, Collaboration & Digital Transformation | Double Perspective

14.40 Drive Company-Wide Digital Confidence & Collaboration With An Innovative, Digitally-Savvy Workforce As Online Becomes The New Reality

Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication

14.40 VIRTUAL! Cristian Perez, Head of Patient Advocacy & Communications – Oncology Business Unit – Iberia, Takeda

15.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

15.20 How Digital Technologies Can Strengthen Healthcare In A Post-Pandemic World

Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
How the relationship between pharma and the patient is evolving and deepening, between post trial and adoption

Andrew Dunbar, General Manager, EMEA, Appnovation

15.35 Afternoon Refreshment Break With Informal Networking

Humanovation & Health

16.05 HUMANOVATION & HEALTH

Does the age of data, digital, and virtual present an opportunity for pharma to reposition itself?
Can pharma redefine health innovation and retake the mantle from health tech?
Should brand strategy be designed for human impact beyond communicating the clinical product benefit?

Join us to share opinions and insights and to explore innovation for human impact.

Prodeep Bose, EVP Growth & Innovation, The BlocPartners

Data & Insights

16.20 Get Clever With Data & Gain A Deeper Understanding Of Customers To Drive Impactful Engagement Across Platforms

Deliver a personal message in a busy online world by using data to help you accurately reflect the needs and wants of your customers
Reflect on analytics: which channels will drive meaningful connection with customers and cut through the noise?
Make the most of your digital platforms to collect data and use the insights they provide to tailor your next online move and boost engagement

Alexandra-Mareike Mehner, Head of Global Marketing, Communications BioMonitoring, Merck KGaA

Pharma Futures: 2021 | Panel Discussion & Q&A

16.45 Reflect On 2020 & Look Forward To 2021! How Has The Future Of Pharma Changed & What Is Necessary To Be Prepared?

Change doesn’t stop here! Keep the level of adaptation moving forward to stay ahead of the curve and be prepared for any situation
How will the face of pharma change in 2021? What new methodologies are on the horizon to innovate the industry and drive efficiencies?
Look to the future for new ways to build relationships and harness engagement and finally ditch tired webinars and Zoom calls

Francesca Domenech Wuttke, Chief Digital Officer, Almirall

Oliver Gassner, Head of Digital Health Intelligence, EMEA, Bayer

David Ventura, Head of Marketing, Iberia, CSL Behring

Samuel Driessen, Senior Director External Channels & Content, Teva Pharmaceuticals

17.20 Afternoon Co-Chair’s Closing Remarks

17.30 Official Close of Conference

Plus! The Virtual Pharma Social Media Conference – Book Book Both Days For £599!

The Pharma Social Media Conference – Drive Engagement, Value & Profits With Compliant & Impactful Pharma Social Media Strategies: Compelling, Compliant, Insight-Driven Customer Engagement Strategies For Patients, HCPs, Internal & External Stakeholders • Forward-Thinking, Multi-Channel Social Media Strategies & Energising Digital Technologies • Performance Benchmarking With Robust Measurement Strategies To Secure Internal Buy-In, Investment & Support.

A One-Day, Industry-Led, Conference & Networking Event, 18th May 2021, Virtual.

Programme2

Explore The Latest Digital Pharma Advances From 38+ Leading Pharmaceutical Brands In 1 Inspiring Day. For Group Discount Prices, Please Call +44 (0)20 3479 2299.

Download The Brochure Here Book A Virtual Pass Today For Just £289! Quote ‘VIRTUAL’ Online Here

08.30 Registration, Coffee & Informal Networking

08.40 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

Dario Floris, Country Business Unit Head – Director, Merck

Digital Acceleration

09.10 Covid-19, Accelerated Digitalisation, Changing Behaviours – Explore The Success Stories, Lessons Learnt & Challenges Faced As Pharma’s Digital Adoption Leaps Forward

Question the role of digital today – explore the impact, behavioural changes and learnings resulting from COVID-19 changes
Accelerate your remote offerings or fail! How has some pharma successfully adapted physical strategies to thrive in a digital world?
As the new reality drives change, what does the new face of digital pharma look like and has the industry changed forever – or not?

Erasmus Holm, CMO & Digital Strategy Lead, Nordics & Baltics, MSD

New Digital Strategies

09.30 Adaptable, Agile, Omnichannel Strategies That Reflect Market Dynamics & Customer Needs For Increased Personalisation, Engagement & Outstanding Results In An Unusual World

During times of uncertainty and with changing and emerging markets, harness continuous experimentation for a more fluid strategy of accelerated learning
Maximise personalisation and engagement with a receptive and responsive marketing team
From patient to physician to stakeholders, involve everyone in your digital strategy to achieve the best results

Helge Tennø, Global Director Customer Experience, MSD

Engaging HCPs | Double Perspective

09.50 Decipher New HCP Expectations To Deliver The Perfect Mix Of Channels, Comms & Frequency To Create A “Business-As-Usual” Atmosphere & Drive Results

Gain insight into the minds and changing lives of different HCPs and implement personalised comms approaches to ensure your marketing strikes the right tone
Email? Webinar? Social media? Which method will get the best response from HCPs today and really engage them with your products?
How much is too much? Balance the frequency of communications to ensure that email isn’t left unread
Success stories for translating traditional marketing methods into an online world – best practices for replicating results in a purely digital world

09.50 Anastasiya Kolyasnikova, Head of Multichannel Marketing for HCPs, Sanofi

10.10 Enis Onuk, Head of Global Tail Content & Strategy, Viatris

10.30 Morning Refreshment Break With Informal Networking

Salesforce Tactics

11.00 Translate The Charm When Face-To-Face Communication Goes Purely Digital For A Ready-For-Anything Salesforce That Can Deliver Results Under Any Circumstances

How has the role of the salesforce changed in these unprecedented times? Reflect on changes that are here to stay thanks to a more versatile team
Help salesforces to maximise the value of online portals, apps and digital strategies to show that engagement and sales can be achieved in a virtual and physical world
Create harmony between sales and marketing to understand how each team can help each through times of rapid change to achieve the best results for the company
Successfully harness e-detailing with HCPs, even in a remote world

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Patient Centricity

11.20 Keep Patients At The Heart Of Your Digitalisation With Customer-Centric Tools That Boost Engagement & Bring Everyone On Board

Take patients on your digital journey with easy-to-use platforms, action-driven strategies and customer-centric comms that enhance brand reputation and tackle fake news
Offer a helping hand: encourage patients towards digital to ensure that no one is left behind
Enable a co-creative culture across pharma, HCPs and patient advocacy groups to challenge assumptions and really put patients at the centre of your organisation
What do patients really want? Decode the insights and create a digital experience that truly reflects the needs of patients, not HCPs

Speaker to be confirmed.

11.40 Selecting The Right Engagement & Channel Strategy In A Post-COVID-19 World

Tim Russel, VP, Head of Business Development, M3 (EU)

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

11.55 Embrace Digital & Channel Innovations & Fully Embed New Technologies For Flawless, Integrated Strategies Which Engage & Sell

Create a symbiotic relationship between digital and physical channels to strike the perfect balance and deliver the best experience for customers when nothing is normal
Redefine your channel mix with fully integrated digital platforms that drive overall business results
What new technologies are on the horizon and how can you create a culture of tech literacy across your company?
When innovation is business-critical, how can you create an environment that drives new ideas for improved reach and engagement across clients?
Go above and beyond the pharma world and find tips and tricks from industries that are well established in the digital field

Dr. Eddie Guzdar, Head of Medical – Neurology & Immunology UK & Ireland, Sanofi

Edith Schallmeiner, Director Market Development & Access – Digital, Roche

Omur Oztas, Digital Innovation Lead & GAPPAC ViiV Tech, GSK

Javier Telez, Manager Corporate Communications & Government Affairs Spain & Portugal, Teva Pharmaceuticals

12.25 Bonus Session; Reserved For Exclusive Conference Partner – Uptake Strategies

12.40 Lunch For Delegates, Speakers & Partners

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

Mark Milton-Edwards, Head of Health Solutions – Digital, Teva Pharmaceuticals

Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

Digital Innovation & Tech Adoption | Panel Discussion & Q&A

Peer-To-Peer Discussions

13.10 Peer-To-Peer Discussions

A) E-detailing

Annelies Smits, Head of Marketing & Medical Sales – OTC & Infant Nutrition, RB

B) Telemedicine

Gianpaolo Cicchelli, Head of Sales and Marketing DDR Franchise, AstraZeneca

C) Social Media

Sarah Mewton, Public Affairs & Customer Relations Director, Zoetis

D) Digital Health: The Patient & Pharmacy Perspective

Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing, McKesson

13.40 Afternoon Co-Chairs’ Opening Remarks

Mhari Coxon, Northern European Lead Professional & Prescription Marketing, Johnson & Johnson

Virtual & Digital Customer Engagement | Panel Discussion & Q&A

13.45 Bring The Human Connection To Life Over The Screen: Embrace Virtual Engagement With Best-Practice Tips, Tools & Learnings To Maximise Virtual Platforms & Results

From HCPs to employees, explore the different requirements around virtual engagement to get the best results from stakeholders
Using on the ground intelligence of the health system, to precisely engage customers using the optimal blend of channels
Try to solve the impossible task of translating the physical into the virtual – but don’t expect the same results: what is the new measure of success?
Share and discuss the ways you have adapted to the loss of face-to-face contact: what were the success and failures and how do you continue to improve and make virtual the ‘new normal’?
Adapt your metrics to fit a new digital world to successfully measure ROI from a variety of platforms and channels

Laurence Proust, Regional Digital Lead – Europe, Viatris

Dan McLean, Director of Marketing, Communications & Membership, Crohn’s and Colitis UK

Dr. Christian Velten, Global Head Medical Customer Experience, Roche

Jason Bonnett, Head Of Marketing, Sanofi

Jose Luis Luna, Global Brand Director, Boehringer Ingelheim

Nuno Cunha, Customer Strategy Director, The Janssen Pharmaceutical Companies of Johnson & Johnson

Christopher Meyer, France Immunology Ecosystem Head, UCB

Regulation Legal & Compliance | Panel Discussion & Q&A

14.15 Unlock The Complexity Of Compliance & Regulation, Navigate The Code & Foster Inter-Departmental Collaboration To Boost Your Digitalisation Journey

Bring legal, marketing and sales together to encourage agile working through digitalisation and drive compliant innovation
Create digital strategies confidently within the code: challenge risk-averse mindsets with robust internal guidelines
Be seen as a help, not a hindrance: in times of change, how has regulation been the driver behind new processes?
Challenge the code! How can the industry create a dialogue with regulators about creating code updates that reflect the current times?

Jolanta Wyszynska, VP Sustainability/Compliance Global BBU, Europe & Canada, Non Executive Advisor of GBS HUB Poland, AstraZeneca

Evi Mathiou, Legal, Compliance & Quality Director, Novo Nordisk

Paul Dixey, Multichannel Lead, Novartis

Sabrina Hueso, Head of Legal & Compliance Iberia, Allergan Aesthetics, an AbbVie Company

Internal Cultures, Collaboration & Digital Transformation | Double Perspective

14.40 Drive Company-Wide Digital Confidence & Collaboration With An Innovative, Digitally-Savvy Workforce As Online Becomes The New Reality

Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication

14.40 VIRTUAL! Cristian Perez, Head of Patient Advocacy & Communications – Oncology Business Unit – Iberia, Takeda

15.00 Amalia Graf-Czikajlo, Head of Global Brand Portfolio Optimization & Brand Management, Mylan

15.20 How Digital Technologies Can Strengthen Healthcare In A Post-Pandemic World

Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
How the relationship between pharma and the patient is evolving and deepening, between post trial and adoption

Andrew Dunbar, General Manager, EMEA, Appnovation

15.35 Afternoon Refreshment Break With Informal Networking

Humanovation & Health

16.05 HUMANOVATION & HEALTH

Does the age of data, digital, and virtual present an opportunity for pharma to reposition itself?
Can pharma redefine health innovation and retake the mantle from health tech?
Should brand strategy be designed for human impact beyond communicating the clinical product benefit?

Join us to share opinions and insights and to explore innovation for human impact.

Prodeep Bose, EVP Growth & Innovation, The BlocPartners

Data & Insights

16.20 Get Clever With Data & Gain A Deeper Understanding Of Customers To Drive Impactful Engagement Across Platforms

Deliver a personal message in a busy online world by using data to help you accurately reflect the needs and wants of your customers
Reflect on analytics: which channels will drive meaningful connection with customers and cut through the noise?
Make the most of your digital platforms to collect data and use the insights they provide to tailor your next online move and boost engagement

Alexandra-Mareike Mehner, Head of Global Marketing, Communications BioMonitoring, Merck KGaA

Pharma Futures: 2021 | Panel Discussion & Q&A

16.45 Reflect On 2020 & Look Forward To 2021! How Has The Future Of Pharma Changed & What Is Necessary To Be Prepared?

Change doesn’t stop here! Keep the level of adaptation moving forward to stay ahead of the curve and be prepared for any situation
How will the face of pharma change in 2021? What new methodologies are on the horizon to innovate the industry and drive efficiencies?
Look to the future for new ways to build relationships and harness engagement and finally ditch tired webinars and Zoom calls

Francesca Domenech Wuttke, Chief Digital Officer, Almirall

Oliver Gassner, Head of Digital Health Intelligence, EMEA, Bayer

David Ventura, Head of Marketing, Iberia, CSL Behring

Samuel Driessen, Senior Director External Channels & Content, Teva Pharmaceuticals

17.20 Afternoon Co-Chair’s Closing Remarks

17.30 Official Close of Conference

Plus! The Virtual Pharma Social Media Conference – Book Book Both Days For £599!

A One-Day, Industry-Led, Conference & Networking Event, 18th May 2021, Virtual.